Beverage World - October 15, 2007 - (Page 40)

ECO-LEADERS Follow the Leader continued from page 38 BREWING Preserving Our Planet, One Beer At A Time E nvironmental stewardship is not lion pounds of aluminum cans in 2006, achieved by accident. It is achieved accounting for more than 27 billion cans— through concerted effort top more cans than our breweries packaged. down, grass roots, and at all levels We are the world’s largest operators of of an organization. bio-energy recovery systems, which allow At Anheuser-Busch, protecting the envius to create renewable, clean-burning fuel ronment has been ingrained in our culture from nutrient-rich water leftover from the since the 1800s when our brewers recycled brewing process, enabling us to supplant leftover malt grains by feeding it to local up to 15 percent of our fuel needs at most dairy cows. of our US breweries. Today, environmental stewardship is an At one of our breweries, we apply integral part of our daily this leftover water to brewing operations, land at a farm we own, starting with our strateand we are growing gic planning process, canola for the purpose of where Reducing producing bio-fuel that Environmental Impact can be used to operate stands right beside the farm’s tractors. Quality Improvement Grass roots conservation and Cost Control as a efforts, coupled with top-line mission objective. strategic capital investFor each and every brewments, have resulted in ery in our system, we cutting our energy use track it, we measure it per barrel of beer in half and we reward performsince the 1970s. Additionance, whether it’s impleGroup Vice President, ally, we have reduced mentation of energy savBrewing Operations & water usage per barrel by ings technology or front11 percent in the past 10 Technology, line conservation efforts. years. Anheuser-Busch, Inc. At the grass roots level, Today, our people are our employees demonenergized and actively strate their commitment to environmental looking for improvement opportunities. If stewardship through their voluntary partican idea reduces cost, helps to reduce enviipation in formal and informal suggestion ronmental impacts, is important to our programs and activities offering innovative consumers and satisfies a core employeesolutions to everyday situations at work driven desire to do the right thing for the and at home. communities we live and work in, then it The results of all these efforts? makes good business sense. Our company recycled more than 97 We are so confident in our people, our percent of all solid waste generated in our processes and our dedication to protecting operations last year. These recycled waste the environment that we have gone on streams totaled more than 5 billion record by committing to reduce greenpounds. Our own Anheuser-Busch Recycling house gas emissions to 5 percent below Corporation recycled more than 800 mil2005 levels by the year 2010. BW by doug muhleman the transition to HFC-free insulation for new purchases of cooling equipment. We have also identified carbon dioxide technology as the most cost-effective commercial solution for refrigeration gas. In September, we announced that 100 percent of the cooling and vending machines placed in official venues of the Beijing 2008 Olympic Games— approximately 6,350 units—will be HFC-free. We have also increased the use of our proprietary Energy Management System, EMS-55, which reduces energy consumption of our system’s refrigeration equipment by up to 35 percent. By year end 2006, approximately 200,000 EMS-55 units were in place, saving up to 250 million kilowatt-hours, with a corresponding greenhouse gas reduction of more than 100,000 metric tons. It is now widely understood that green sourcing, manufacturing and distribution create value through innovation, efficiency and other enterprise-wide improvements that accrue to the bottom line. Ultimately, however, the greatest green impact may be on the top line. As environmental awareness grows among consumers, brand values—and therefore purchasing decisions—will increasingly include environmental considerations. I am convinced that in the age of ecology, environmental leadership will be a pre-requisite for marketplace leadership. BW 40_BEVERAGE WORLD_OCTOBER 2007 BEVERAGEWORLD.COM http://www.beverageworld.com/

Table of Contents Feed for the Digital Edition of Beverage World - October 15, 2007

Beverage World - October 15, 2007 Table of Contents Global Recycling Trends Editor’s Note CCE’s Recycling Initiative New Beverages: VeeV New Beverage Roundup Market Metrics: Green-Minded Consumers Cover Story: Earth’s Brewer Adina World Beat Beverages • Fetzer Vineyards Kim Jeffery, Nestlé Waters North America Sambazon Icelandic Water Holdings John Compton, PepsiCo North America Dennis Puffer, Coors Brewing Co. ITO EN Sierra Nevada Brewing Co. • Cuca Fresca Exports Jeff Seabright, The Coca-Cola Company Mendocino Wine Co. Doug Muhleman, Anheuser-Busch Seth Goldman, Honest Tea Supply Chain: Waste Management Production: Environmental Operations Operations Observations Packaging: Lightweight Bottles Trendspotting R&D: Eco Beverages • Ask the Expert Sales & Marketing: Green POS Materials Distribution: Green Fleets Distribution: Fleet of the Month: Manhattan Beer Distributors FleetBeat The Beverage World Top 100 Classifieds Ad Index

Beverage World - October 15, 2007

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