Beverage World - October 15, 2007 - (Page 57)

ASK THE EXPERT: R&D Q: What are the steps that need to be taken when formulating an organic beverage? A: A good way to illustrate the issues involved with also is not as sweet as traditional sugar. This This Month’s Experts: formulating an organic beverage is to look at a off-note and lack of sweetness intensity is Jason Armao hypothetical example. Let’s assume a beverage challenging to overcome in a finished beverage, but Director – Colors; company is planning to launch an organic beverage is camouflaged by the flavors that are used. Susan Kidwell for the first time that fits into the 95/5 organic catIf we look at a similar scenario, but with the end Manager, egory and the goal is to match an already existing goal of a 100 percent organic beverage, the challenges Flavor Creations non-organic product in the market. We must first are different. The formulating may be easier with Wild Flavors, Inc. consider the target flavor and color and look at organic certified colorants and flavor ingredients wildflavors.com what options are available based on the appearance since you are not limited by use rate. The main chalof the beverage base containing no added color. lenge is sourcing the materials needed that are organic certiIn addition, one must consider the amount of room availfied in a stable, usable form. If a significant quantity of organic able to apply both color and flavor since it must fit in the certified material is needed, it may require long-term planning 5 percent with all of the other non-organic ingredients. and contracting. The usual practice in organic certified materiTypically this base will be sweetened with cane juice, als that are crop based is to plan and contract on a yearly basis. which can give a slightly brown and dirty appearance. Over the last five years the number of vendors offering Thus, the color and flavor must overcome the dirty organic and organic compliant ingredients has increased signifiappearance and taste due to the cane juice and still cantly. However, in the case of organic certified colors, options stay within the allotted percentage left for a colorant are still limited. Some juice concentrates are available, yet and flavor contribution. Some organic ingredients contheir use rates tend to be very high making it challenging to tribute off-notes in a finished formula, such as organic utilize them as colorants without significantly impacting other cane sugar, which has a dirty off-note characteristic qualities of the beverage. that traditional sugar or sweeteners do not have and For more on organic formulations, visit beverageworld.com. T h e s p e c i a l i s t s i n p a c k a g i n g a n d l o g i s t i c s. New: Third generation of the MSK stretch hood technology Tensiontech F Cost savings Highest flexibility Stretching · Shrinking · Unwrapping · Conveying All from one source: Stretch wrapping systems, shrink wrapping systems, unwrapping systems, pallet conveyors and individual plant handling systems. Local contact: www.mskcovertech.com MSK Verpackungs-Systeme GmbH, Benzstr., D-47533 Kleve, P.O. Box 1651, D-47515 Kleve, Phone +49 (0) 28 21 / 5 06-0, Fax +49 (0) 28 21 / 1 78 66, e-mail: info@msk.de http://wildflavors.com http://www.beverageworld.com http://www.mskcovertech.com http://www.mskcovertech.com

Table of Contents Feed for the Digital Edition of Beverage World - October 15, 2007

Beverage World - October 15, 2007 Table of Contents Global Recycling Trends Editor’s Note CCE’s Recycling Initiative New Beverages: VeeV New Beverage Roundup Market Metrics: Green-Minded Consumers Cover Story: Earth’s Brewer Adina World Beat Beverages • Fetzer Vineyards Kim Jeffery, Nestlé Waters North America Sambazon Icelandic Water Holdings John Compton, PepsiCo North America Dennis Puffer, Coors Brewing Co. ITO EN Sierra Nevada Brewing Co. • Cuca Fresca Exports Jeff Seabright, The Coca-Cola Company Mendocino Wine Co. Doug Muhleman, Anheuser-Busch Seth Goldman, Honest Tea Supply Chain: Waste Management Production: Environmental Operations Operations Observations Packaging: Lightweight Bottles Trendspotting R&D: Eco Beverages • Ask the Expert Sales & Marketing: Green POS Materials Distribution: Green Fleets Distribution: Fleet of the Month: Manhattan Beer Distributors FleetBeat The Beverage World Top 100 Classifieds Ad Index

Beverage World - October 15, 2007

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