10 Reasons to visit drinktec 2009 - (Page 6)

Why I Attend “We attend drinktec because it’s the most important brewing show in the world, and one sees equipment and products there that you don’t ever have an opportunity to otherwise see. You do have to plan lots of time because it’s a huge show. We spend time sitting and talking to people, and a day can go by quickly. There’s plenty of camaraderie and hospitality to be had as well, not to mention the carnival going on called Oktoberfest.” —LARRY BELL, PRESIDENT, BELL’S BREWERY, KALAMAZOO, MICH. tional, running bottles and cans and wrapping them into 6- or 12-pack multipacks by using a recirculating loop of conveyor in the booth. Hartness International also demonstrated its latest innovation, GlobalFill, a dual roll filling concept that provides more production capacity while requiring less space. The machine was running 16-ounce bottles on the inside lane of the filler and 32-ounce bottles on the outside lane, allowing drinktec visitors to see the unique drop-down valve in action. SEE IT NOW: Process engineering has an end-to-end supply chain focus at drinktec. visitors were in a "managerial position," and 89 percent of the visitors described themselves as "decision-makers." In addition, 93 percent of the visitors rated the presence of market leaders and the international mix among the exhibitors as good to excellent. More than half of the visitors came from outside Germany, with the majority from Europe, the United States, Africa, Japan, Brazil and Hong Kong. Topping the percentage breakdown among the beverage categories of visitors who attended in 2005, 33 percent were from the brewing industry and 27 percent were in soft drinks, water and fruit juices. The milk and liquid milk products area represented 7 percent of the total visitors. Another 6 percent came from the wine and spirits sector. Of the remaining visitors, 4 percent were in beverage retail, 6 percent in the services sector and advertising and 3 percent were employees of colleges, universities and government bodies. 6. drinktec is where the beverage world’s decisionmakers meet As a contact and transaction-oriented working exhibit, drinktec is a platform for new markets and future customers. In 2005, 95 percent of the visitors approved of the scope and completeness of exhibits, with all the key suppliers available at the 6-day event to talk to producers and retailers of beverages. Employees from every management level attend drinktec, from CEOs to operations managers. According to drinktec's visitor survey of 2005, 70 percent of all drinktec HIGHLIGHT 7. drinktec is the place for international beverage forums Unparalleled educational and networking opportunities will be presented in the international forums taking place during drinktec 2009. The two-day PET World Congress will be held on topics ranging from the pellet to the pallet, with 600 attendees expected. At the last PET congress in 2005, an open discussion about material reduction for necks and caps was SEE IT NOW: Petra Westphal, exhibition director, drinktec, on the integration of machinery and systems on display. 6 • drinktec.com http://drinktec.com

Table of Contents Feed for the Digital Edition of Drinktec 2009 Brochure

Drinktek 2009 Brochure Contents 10 Reasons to Visit drinktec 2009 Why I Attend: Karl Ockert, Bridgeport Brewing Co. Why I Attend: Mark Vickery, Golden Valley Brewery SEE IT: Worldwide Drink Trends Why I Attend: Larry Bell, Bell’s Brewery SEE IT: Working Production Lines Highlight the Fair SEE IT: Worldwide Drink Trends Why I Attend: Greg Butala, New Belgium Brewing Co. SEE IT: 12 Halls of Beverage Technology SEE IT: Label Trends See ‘Green’ Solutions at drinktec Why I Attend: Stratos Dimas, Welch’s Fruit Juice Congress to Co-Locate with drinktec drinktec 2009 Exhibit Hall Plan drinktec 2009 Planning Tools

Drinktec 2009 Brochure

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