10 Reasons to visit drinktec 2009 - (Page 7)

TRENDS Why I Attend A private German brewery, for example (in cooperation with a major drinktec exhibitor), is currently developing a system which uses heat from a solar panel measuring 1,000 square meters, later to be extended to 3,000 square meters. The aim is to replace 60 percent of the heating oil currently used to generate heat with heat gained from solar SEE IT NOW: Volker Kronseder on new and developing energy. The remaining 40 perworldwide drink trends. cent, needed for evaporating the wort and in the months when sunshine levels are too low, will constarted and now there are a number of tinue to be derived from oil and gas. light-weight solutions in the market. drinktec will be showcasing modern More than 300 delegates also will take methods of resource management and part in the two-day International Fruit solutions in this area along with water World (IFW) Congress on the themes of liqpreparation and purification, the conservauid fruit and fruit processing. “The tion of water and energy and the treatment International Fruit World fits superbly into of waste. Other forms of renewable energy the spectrum of themes covered by drinkthat also are suitable for use in the bevertec,” says exhibition director Petra ages and food industry will be explored, Westphal. "It makes perfect sense, thereincluding energy generated by biomass, fore, that the fruit juice industry should water, wind and geothermal power. also focus on Munich.” In the Ingredients Hall, a special interactive forum will present sweetening concepts, including infor9. Explore Munich while mation on manufacturers of sweetening visiting drinktec agents. The forum will give visitors the Munich is a must for any serious travelopportunity to talk to experts and obtain er! Once the capital of Bavaria, today neutral information and recommendations Munich is noted for its architecture, culture on taste, consistency, sugar reduction or and its world-famous Oktoberfest celebramixtures, stability and processing. During drinktec 2009, an extensive program of lectures and forums will be presented in two of the halls on new technologies and market trends featuring some of the world's leading experts on beverages and beverage-related technologies. “drinktec is a great way to see all of the technologies associated with brewing. It’s a one shot deal for me, I find it unnecessary to attend any other exhibitions, which saves my company a great deal of money. The relationships that were made there have helped our business in many ways. If we have a question we now know who will be our most effective point of contact. Many companies that are represented at drinktec will be more than happy to show you their installations in local breweries, so this gives you a real world look into their quality and design.” —GREG BUTALA, CHIEF METEROLOGIST, NEW BELGIUM BREWING CO., FORT COLLINS, COLO. 8. drinktec is where global “green” themes will be explored Against a background of rising prices and ever dwindling resources, some of the predominant trends in the beverage industry deal with energy production, energy saving and water preparation. One entire hall will be devoted to energy and material resource conservation themes, which also recur in many of the exhibits across much of the fair. SEE IT NOW: Ingredients applicable to all beverage categories will occupy an entire exhibition hall at drinktec 2009. drinktec.com • 7 http://drinktec.com

Table of Contents Feed for the Digital Edition of Drinktec 2009 Brochure

Drinktek 2009 Brochure Contents 10 Reasons to Visit drinktec 2009 Why I Attend: Karl Ockert, Bridgeport Brewing Co. Why I Attend: Mark Vickery, Golden Valley Brewery SEE IT: Worldwide Drink Trends Why I Attend: Larry Bell, Bell’s Brewery SEE IT: Working Production Lines Highlight the Fair SEE IT: Worldwide Drink Trends Why I Attend: Greg Butala, New Belgium Brewing Co. SEE IT: 12 Halls of Beverage Technology SEE IT: Label Trends See ‘Green’ Solutions at drinktec Why I Attend: Stratos Dimas, Welch’s Fruit Juice Congress to Co-Locate with drinktec drinktec 2009 Exhibit Hall Plan drinktec 2009 Planning Tools

Drinktec 2009 Brochure

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