IEEE Awards Booklet - 2011 - 16

M E D A L

O F

H O N O R

2011 IEEE Medal of Honor
Sponsored by the IEEE Foundation

Morris Chang

For outstanding leadership in the semiconductor industry
Dedicated foundries reduce the cost of entry for these
companies by manufacturing their chips but without
competing with them. Utilizing the strengths of the
foundry concept, Chang's "virtual fab" service model incorporates cutting-edge information technology to
provide companies with the same benefits and convenience as if they had their own dedicated IC fabs, while
still maintaining confidentiality. However, the virtual fab
reduces the burdens of capital investment, research and
development and intellectual property efforts normally
required.While at Texas Instruments (TI) during the
1960s and 1970s, Dr. Chang managed the world's
largest semiconductor business. Under his leadership,
TI's "TTL" electronic logic circuit was established as the
standard logic family, TI's calculator ICs fueled the
growth of the pocket calculator market and TI became a
leader in metal-oxide-semiconductor memories. TI also
introduced the innovative Speak & Spell handheld educational device under Dr. Chang's management. An
IEEE Life Member, Dr. Chang is currently the chairman
and chief executive officer of the Taiwan Semiconductor
Manufacturing Company, Ltd., Hsinchu, Taiwan.

Morris Chang's visionary leadership shaped the technology policy for an entire nation and revolutionized how
the semiconductor industry does business around the
world. With pioneering concepts such as the dedicated
IC foundry, "fabless" IC design and virtual fabrication
services, he revolutionized Taiwan's semiconductor development and impacted the global semiconductor
industry. Dr. Chang was recruited by the Taiwan government to help strengthen its semiconductor industry and
became president of Taiwan's Industrial Technology
Research Institute in 1985. He founded the Taiwan
Semiconductor Manufacturing Company (TSMC) in
1987 as the world's first dedicated IC foundry company.
By focusing on manufacturing other companies' ICs,
TSMC met the needs of chip manufacturers requiring
outside contractors for overflow and specialty work and
provided services for companies lacking the resources
to do their own fabrication work. While there was skepticism concerning the viability of such a business model,
Dr. Chang was persistent and was able to demonstrate
its advantages. TSMC became the template for fabrication houses that followed, and through Dr. Chang's
leadership it developed into the largest silicon foundry
in the world. The creation of TSMC sparked the development of fabless IC companies during the 1990s.

Scope: For an exceptional contribution or an extraordinary career in IEEE fields of interest.

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