IEEE Consumer Electronics Magazine - March 2018 - 101

Good-bad © canStock photo/StuartmileS,
chip courteSy of freeimaGeS.com/dimShik

By Sally Applin

©iStockphoto.com/chriS GorGio

They Sow,
They Reap
How humans are becoming algorithm chow.

T

oday's technology companies are consuming
people. Many of us are tethered to the network and
its capabilities through our devices. As a result, it has
appeared to others, who from a distance observe us
using these devices, that we have become more fragmented and isolated. This is not necessarily true. Humans are
social creatures, and, as such, we are deeply invested in those
with whom we have built social relationships. We use our
mobile devices to maintain those relationships and to coordinate and cooperate with each other over distances. However,
we are not alone in these relationships. There are many others
Digital Object Identifier 10.1109/MCE.2017.2776468
Date of publication: 8 February 2018

2162-2248/18©2018IEEE

who are involved in each individual network transaction,
nearly always without our knowledge, and they often participate without our permission.
Our drive to engage with the network, consume data, and
create social connections is simultaneously creating metadata that are delicious to corporations that want to know more
about us, and they are devising ways of using artificial intelligence (AI) via data mining and machine learning to do so.
In other words, the outcome of our collective network
behavior is causing us to become big-data food: "algorithm
chow" for AI.
The data we generate, including our behavior, words,
actions, speeches, photographs, videos, and locations are all
individual troughs of data for Amazon, Google, Apple, and
march 2018

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IEEE Consumer Electronics Magazine

101



http://www.freeimaGeS.com/dimShik http://www.iStockphoto.com/chriS

Table of Contents for the Digital Edition of IEEE Consumer Electronics Magazine - March 2018

Contents
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