IEEE Consumer Electronics Magazine - March 2018 - 116

subscription services, be able to recognize a driver's habits, and even allow
the customer to purchase new services
using over-the-air updates. All data generated via the IoT will also help OEMs
better understand their customers,
allowing them to create promotional
campaigns, brand-loyalty programs, and
vehicle-centric services.

focus on connected safety systems is an
undeniable reality.

SafETy

CybERSECURITy

Today's driving environments can be
stressful and distracting, and understanding the activity around the vehicle
through connected safety systems is
critical. Connected vehicles, both in
production today and in the future,
need to provide a portfolio of solutions
addressing functional and connected
safety. Examples include virtual surround view, forward-facing camera
algorithms for augmented driving,
advanced head-up displays (HUDs),
integrated voice solutions, map data
and live layer algorithms for real-time
mapping updates, pupil monitoring and
cognitive load assessment, and an integrated digital cockpit for the infotainment and instrument cluster.
As we move closer to the reality of
autonomous and semi-autonomous
cars, there will be an even greater demand for integrated safety solutions,
including advanced technologies like
ADAS functions, sensors, vision systems, data management, and more.
Between now and 2035, IHS Markit
estimates that nearly 76 million vehicles with some level of autonomy will
be sold globally, with annual sales of
nearly 21 million completely autonomous vehicles. This means suppliers
and OEMs will have an immediate
need to take advanced ADAS solutions
beyond vision technologies toward a
more holistic view of vehicle management. The shift to autonomy means a
greater industry-wide emphasis on
safety solutions that enable cars to be
better drivers than we are ourselves. In
fact, data have shown that, collectively,
ADAS, even partially autonomous controls, could prevent or reduce the severity of up to 1.3 million crashes a year,
including 10,100 fatal wrecks. This
means that, industry wide, a primary

The demand to stay connected while
driving is steadily growing. The opportunities to stay connected are widening
accordingly, especially as Generation Y
car buyers are accustomed to a digitally
connected lifestyle. However, with the
increase in connectivity comes even
more points of vulnerability for hackers,
malware, and other malevolent forces.
Cars are currently able to connect to
cellular networks, Wi-Fi, and Bluetooth
and can have many points of entry for
hackers via these connective methods.
Considering that a car manufactured
today is expected to have around 100
million lines of code, it is easy to see
how enticing cars are to cyberattacks.
To secure connected cars and stop
penetration from the outside, robust firewall-like systems are needed to protect
against attacks on the internal network of the car. Through sophisticated
machine-learning algorithms, systems
can identify anomalies and attempted
attacks quickly and stop the attack
before it reaches critical vehicle systems. At the same time, the algorithms
can block cyberattacks and simultaneously issue reports with deep analysis to
the central vehicle management system
to spot patterns and thwart future attacks
before they begin.

116 IEEE Consumer Electronics Magazine

Once autonomy is achieved,
the current safety paradigm
will cease to apply.

THE EvOlvING IN-CaR
EXPERIENCE
As advanced and autonomous systems
emerge, passengers may feel uneasy or
inept regarding their role in the car. UX
and human-machine interface (HMI)
designs that ensure a driver feels connected and in control within the environment will be important to overcome
this potential disconnect within the passenger economy. To ease this discomfort, connected-car suppliers must first

march 2018

address the ways that drivers consume
in-vehicle information for the best possible experience.
When it comes to infotainment, there
is huge potential for manufacturers to
offer a richer and more comprehensive
experience to drivers and passengers.
When providing this enhanced experience, it will be of vital importance that
the extra-sensory load does not cause
additional distractions. A raft of measures will be required to counter this.
One such measure is how artificial
intelligence (AI) could lead to improved
voice control in the car. Through natural
language understanding and automated
speech recognition, the communication
between human and machine works in
a very accurate, scalable way. While
this type of control will vary according
to the functionality required, conversational interfaces will greatly increase
and be the key to a better UX and consumer engagement.
Gesture recognition technology may
also be a key component of a car's HMI
and will allow the driver to give multiple
hand cues to control functions, i.e.,
answering a phone call or turning up the
volume of the car's stereo system. As AI
and gesture control improve, the user
interface will become more intuitive
with more capability than before.
While strides are being made to create expansive user interfaces, it is the
transformation to full autonomy that will
bring the most radical changes to UX.
Once autonomy is achieved, the current
safety paradigm will cease to apply.
When a driver no longer needs to be
involved in the driving process, new
areas of the UX will come into play, i.e.,
car windows and HUDs. The HUD and
other windows in the car will essentially become screens with the ability to
overlay graphics, offering the use of
augmented reality (AR) systems. The
potential of this technology could be vast
and encompass anything from directional display, the flagging of upcoming hazards, or even entertainment.
This is a particular opportunity for a
supplier like HARMAN, which was
acquired by Samsung in 2017. The
company can leverage its end-to-end
suite of connected-car technologies

Table of Contents for the Digital Edition of IEEE Consumer Electronics Magazine - March 2018