The Institute - June 2018 - 12

PRESIDENT'S COLUMN

EDITOR IN CHIEF
Kathy Pretz, k.pretz@ieee.org
A S S O C I AT E E D I TO R
Monica Rozenfeld, m.rozenfeld@ieee.org

Open the Doors
of IEEE

A S S I S TA N T E D I TO R
Amanda Davis, amanda.davis@ieee.org
E D I TO R I A L C O N S U LTA N T
Alfred Rosenblatt
COPY EDITOR
Mark Yawdoszyn
SENIOR ART DIRECTOR
Mark Montgomery

To grow in size and stature, we must broaden
our thinking on new possibilities
JIM JEFFERIES

D I R E C TO R O F P E R I O D I CA L
PRODUCTION SERVICES
Peter Tuohy

TH E IN STITUTE JUN E 2018

needs, challenges, and ambitions.
We must leverage IEEE's resources
across all its elements to generate a
critical mass of interest with the end
goal of cooperative workshops, standardization efforts, and interactions
with industry, government, and other
organizations if we're to demonstrate
the broader value that IEEE brings.
To tell the story of IEEE is to
share the impact our members are
having around the globe. There is a
rich opportunity to grow our public
visibility and increase the public's
understanding of the contributions to
society made by countless members
seeking to advance technology to
benefit humanity.
By projecting our global public
policy voice, we can position IEEE
as the world's trusted source for
information and insights on emerging technology and trends in the
marketplace. By celebrating the
pride and prestige of our professions, we can demonstrate how
engineers, scientists, and technologists contribute to our global
community, helping to build today's
technologically advanced world.
By increasing our organization's
publicity, renown, and interests,
we can entice potential members
to join and existing volunteers to
lead, as well as encourage the next
generation to explore the possibility
of engineering and science careers.
T H E VAL U E O F MEMB ERSHIP

Our members include those studying, teaching, practicing, inventing,
and advocating for technology. To
engage these diverse audiences in
meaningful ways, we must develop
membership value propositions
and be open to alternative membership models tailored to differing
needs. We must ask the important
questions: Why did you join IEEE?
Why would you stay a member?

It is interesting to note that
in the global population, there
are more millennials than the
baby boomers they will replace.
As markets and trends change
by generation, so do members'
expectations. Many young professionals hold a different perspective
regarding the value of membership
and how they want to participate in
a membership organization. IEEE
must engage them on their terms
and allow them to take on roles and
responsibilities that matter to them.
The energy, innovation, and fresh
perspectives they offer are essential
in these changing times. There is a
place for them in IEEE's top leadership. An open perspective will also
enhance our humanitarian and
philanthropic expansion.
Because the world's most
important and pressing issues lie
at the convergence of technologies, their solutions require teams
from multiple disciplines working
together, whether that's big data
driving medicine and agriculture
or cloud computing integrating
the data, education, and entertainment streams of daily life.
We can create a culture of open
inquiry at IEEE in which our varied
members bring together their
diverse experiences, viewpoints,
and interests to yield extraordinary
accomplishments. That is what
unites us in a truly global community as engineering professionals
and as IEEE members defined by a
commitment to advancing technology to benefit humanity through
our work. It is already embodied in
our mission and values. Opening
the doors wider will only help to
maintain IEEE's position as the
world's leading technical professional organization.
Please share your thoughts with
me at president@ieee.org. ◆

D I R E C T O R , B U S I N E S S D E V E L O P M E N T,
MEDIA & ADVERTISING
Mark David
ADVERTISING AND
P R O D U C T I O N M A N AG E R
Felicia Spagnoli
ADVERTISING PRODUCTION
+1 732 562 6334
EDITORIAL AND WEB
P R O D U C T I O N M A N AG E R
Roy Carubia
W E B P R O D U C T I O N C O O R D I N ATO R
Jacqueline L. Parker
M U LT I M E D I A P R O D U C T I O N S P E C I A L I S T
Michael Spector

EDITORIAL OFFICES
IEEE Operations Center
445 Hoes Lane, Piscataway, NJ
08854-4141 USA
Telephone: +1 732 562 6825
Fax: +1 732 562 1746
E-mail: institute@ieee.org
Web: theinstitute.ieee.org

E D I TO R I A L A DV I S O RY B OA R D
John Baillieul, Alexei Botchkarev, Philip Chen,
Michael B. Forster (Managing Director, IEEE
Publications), Shashank Gaur, Samir M. El-Ghazaly
(Vice President, IEEE Publication Services and
Products) Susan Hassler (Editor in Chief, IEEE
Spectrum), Cecilia Metra, San Murugesan,
Mirela Sechi Annoni Notare, James O'Neal,
Joel Trussell, Hon K. Tsang, Chonggang Wang

A DV E R T I S I N G I N Q U I R I E S
IEEE GLOBALSPEC
30 Tech Valley Dr., Suite 102
East Greenbush, NY 12061
+1 844 300 3098
Toll-free: +1 800 261 2052
www.globalspec.com
V P, D I G I T A L M E D I A &
ENGINEERING INSIGHT
Don Lesem, +1 518 238 6514
don.lesem@ieeeglobalspec.com
V P, S A L E S & C U S T O M E R C A R E
Peter Hauhuth, +1 303 594 8007
peter.hauhuth@ieeeglobalspec.com
SENIOR DIRECTOR, PRODUCT
M A N AG E M E N T & M A R K E T I N G
Christian Noe, +1 518 238 6611
christian.noe@ieeeglobalspec.com
S E N I O R P R O D U C T M A N AG E R
Linda Uslaner, +1 518 238 6527
linda.uslaner@ieeeglobalspec.com
DAVID SUTPHIN

HEN WE OPEN

the doors externally,
we connect the public to the impact that
IEEE and our members have on technology. We can
open those doors wider to cultivate
partnerships that can leverage the
best IEEE has to offer. When we open
the doors internally, we embolden
cooperation and inclusiveness
across our full field of interests.
We should open the doors to
innovation in our own thinking
and approaches to new models.
Open the doors and ease the path
to deeper engagement opportunities and broader participation from
our valued members, including
showing students a wide-open
portal to a career.
IEEE is unique in that our
members create so much of the
organization's value. Whether they
are writing papers, editing journals, organizing conferences and
meetings, developing standards,
promoting education, or meeting
policymakers in capitals around the
world-IEEE members do it all.
However, members and volunteers cannot succeed in all we
try to accomplish without IEEE's
professional staff. A large part of our
success lies in our being a strong
volunteer-led, membership-based
organization with a well-supported
staff. With the doors open, we must
work continuously to encourage and
empower our valued volunteer-staff
collaboration to yield the full potential in meeting IEEE's mission.
This also includes creating a
unified front that embraces our individual society, section, chapter, and
region initiatives and outreach. IEEE
is more than a collection of autonomous, independent units. While societies, for example, are technologically
specialized, they share common
12

PHOTOGRAPHY DIRECTOR
Randi Klett

IEEE PRESIDENT AND CEO

DAVID SUTPHIN

W

ART DIRECTOR
Bonnie Nani

THEINSTITUTE.IEEE.ORG
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Table of Contents for the Digital Edition of The Institute - June 2018
