Imagine Magazine - Johns Hopkins - Demo - (Page 17)

Policy Analyst for Transportation Emily Yuhas holds a masters degree in City and Regional Planning from the University of Pennsylvania School of Design. Last year, she was asked to join New York City’s Mayor’s Office of Long-Term Planning and Sustainability to create and implement PlaNYC, a 25-year sustainability strategy for the city. Going green represents a shift in lifestyle. Climate change, global warming, and sustainability have become part of our everyday vocabulary. Since more people understand the serious environmental issues that we face, advancing sustainable policies is easier. The real challenge lies in finding solutions that work, which means being bold and taking risks. In New York City, we recently passed rules requiring yellow taxis to achieve higher fuel efficiency standards beginning in October 2008, an initiative that has gained international attention. More cities, both nationally and internationally, are reducing their carbon footprint. While it’s encouraging and inspiring to see change happening on the ground, more work lies on the road ahead. Packaging Designer and Sustainability Consultant Wendy Jedlicka is president of Jedlicka Design, Ltd. Her clients have included 3M, Target, and Wal-Mart. She writes the regular feature on sustainability for Package Design Magazine and is the U.S. co-coordinator for the o2 Global Sustainable Design Network. She lives in Minnesota. Frankly, green alone means very little to me. Sustainability is the real deal. This means looking at packaging as a system, not an object. It’s about deeper considerations that the consumer never sees, but does react to. Instead of pillaging the environment to make a box for Tic Tacs that gets used briefly but lasts for thousands of years, I can make a paperboard dispenser that is totally recyclable and made from renewable materials. Today, sustainable package design may mean using tree-free and high post-consumer waste papers. Label bands, adhesive labels, small boxes, and user instructions can all be made from a wide variety of tree-free and forest-free papers. It means considering tree-free, forest-free substrates, or biopolymers in the case of plastics, instead of using materials that will just create more garbage. Software Developer Mateusz Krzeszowiec is a developer and core team member of Joomla!, an open source content management system, and senior developer at Spreadit.nl, a Dutch web marketing company. He lives in Katowice, Poland. Green means remembering that resources on earth are limited, and we need more sources of renewable energy. Since I’m a software developer and a geek, I’m quite green already. The company I’m working for is careful not to produce bad waste, and computer programs don’t directly use oxygen. But for me, it’s important to use the right tools. This is becoming easier since, in most modern computers, power-saving features are enabled by default. Servers are more energy efficient. Now, that awareness is coming to desktops, too. A good example is the Everex Green PC, which was designed to consume as little power as possible. With an 80 GB hard drive, its design suggests that green design is more crucial these days than creating the most powerful PC. It’s important for green design to move into developing countries as well. A wonderful example of this is the OLPC XO-1, a computer you can’t buy as it was designed for distribution to children in developing countries. With minimal power consumption and production costs, it’s helping spread the green ideals to developing countries around the world. March/April 2008 imagine 17

Table of Contents Feed for the Digital Edition of Imagine Magazine - Johns Hopkins - Demo

Imagine Magazine - March/April 2008 Contents Letters Big Problems Big Picture In My Own Words Putting E-Waste in Its Place Big Juice Making Waves What Does "Green" Mean? Into the Woods Swimming with Whale Sharks Crash Course in Costa Rica Selected Opportunities & Resources Hooked on Logistics Off the Shelf Word Wise Middle Ground One Step Ahead Exploring Career Options Planning Ahead for College Students Review Creative Minds Imagine Sudoku Knossos Games

Imagine Magazine - Johns Hopkins - Demo

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