Impressions - April 2014 - 2
April/May 2014
28
20
22
columns
4 First Impressions
6 From the Show Director
58
40
48 Embroidery Technique
Training for the Small Shop
54 Embroidery Production
Determining Your Shop's
Location
60 Screen Printing Production
Screen Exposure in a New Light,
Part 2 of 2
ON THE COVER:
Garments and decoration provided by Holloway Sportswear, Sidney, Ohio
Photography by Photoetude, Alpharetta, Ga.
64 Screen Printing Technique
Take a Number
67 Digital Decorating
features
22 Gametime Garb
Win business with the latest athletic, team and spiritwear styles.
By Lauren Mitchell
28 Top it Off
The latest offerings from headwear manufacturers can provide the perfect
complement to your athletic or promotional orders.
By Lauren Mitchell
34 Creating a Sales Funnel
Use progressive messaging to stay connected.
By Mark Coudray
40 Passion Becomes Profit
Mobile decorating offers this graphic designer part-time work and fulltime fulfillment. By Dylan Derryberry
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2
Impressions | April/May 2014
Would You Like a Plaque With That?
departments
8 FYI
16 Product Gallery
20 ISS Conferences
44 Shop Spotlight
71 Classifieds
73 Online Directory
73 Ad Index
Volume 38, Issue 1, Impressions, (USPS number 426-070; ISSN 1043-6839)
is published monthly, except bi-monthly in April/May; June/July; and October/November, by Emerald Expositions, 85 Broad St., New York, NY 10004.
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impressionsmag.com
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Impressions - April 2014
Table of Contents for the Digital Edition of Impressions - April 2014
Impressions - April 2014
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Gametime Garb
Top it Off
Creating a Sales Funnel
Passion Becomes Profit
Shop Spotlight
Embroidery Technique
Embroidery Production
Screen Printing Production
Screen Printing Technique
Digital Decorating
Classifieds
Online Directory
Ad Index
Impressions - April 2014 - CT1
Impressions - April 2014 - CT2
Impressions - April 2014 - Impressions - April 2014
Impressions - April 2014 - Cover2
Impressions - April 2014 - 1
Impressions - April 2014 - Contents
Impressions - April 2014 - 3
Impressions - April 2014 - First Impressions
Impressions - April 2014 - 5
Impressions - April 2014 - From the Show Director
Impressions - April 2014 - 7
Impressions - April 2014 - FYI
Impressions - April 2014 - 9
Impressions - April 2014 - 10
Impressions - April 2014 - 11
Impressions - April 2014 - 12
Impressions - April 2014 - 13
Impressions - April 2014 - 14
Impressions - April 2014 - 15
Impressions - April 2014 - Product Gallery
Impressions - April 2014 - 17
Impressions - April 2014 - 17a
Impressions - April 2014 - 17b
Impressions - April 2014 - 18
Impressions - April 2014 - 19
Impressions - April 2014 - ISS Conferences
Impressions - April 2014 - 21
Impressions - April 2014 - Gametime Garb
Impressions - April 2014 - 23
Impressions - April 2014 - 24
Impressions - April 2014 - 25
Impressions - April 2014 - 26
Impressions - April 2014 - 27
Impressions - April 2014 - Top it Off
Impressions - April 2014 - 29
Impressions - April 2014 - 30
Impressions - April 2014 - 31
Impressions - April 2014 - 32
Impressions - April 2014 - 33
Impressions - April 2014 - Creating a Sales Funnel
Impressions - April 2014 - 34a
Impressions - April 2014 - 34b
Impressions - April 2014 - 34c
Impressions - April 2014 - 34d
Impressions - April 2014 - 35
Impressions - April 2014 - 36
Impressions - April 2014 - 37
Impressions - April 2014 - 38
Impressions - April 2014 - 39
Impressions - April 2014 - Passion Becomes Profit
Impressions - April 2014 - 41
Impressions - April 2014 - 42
Impressions - April 2014 - 43
Impressions - April 2014 - Shop Spotlight
Impressions - April 2014 - 45
Impressions - April 2014 - 46
Impressions - April 2014 - 47
Impressions - April 2014 - Embroidery Technique
Impressions - April 2014 - 49
Impressions - April 2014 - 50
Impressions - April 2014 - 51
Impressions - April 2014 - 52
Impressions - April 2014 - 53
Impressions - April 2014 - Embroidery Production
Impressions - April 2014 - 55
Impressions - April 2014 - 56
Impressions - April 2014 - 57
Impressions - April 2014 - 58
Impressions - April 2014 - 59
Impressions - April 2014 - Screen Printing Production
Impressions - April 2014 - 61
Impressions - April 2014 - 62
Impressions - April 2014 - 63
Impressions - April 2014 - Screen Printing Technique
Impressions - April 2014 - 65
Impressions - April 2014 - 66
Impressions - April 2014 - Digital Decorating
Impressions - April 2014 - 68
Impressions - April 2014 - 69
Impressions - April 2014 - 70
Impressions - April 2014 - Classifieds
Impressions - April 2014 - 72
Impressions - April 2014 - Ad Index
Impressions - April 2014 - 74
Impressions - April 2014 - Cover3
Impressions - April 2014 - Cover4
Impressions - April 2014 - I1
Impressions - April 2014 - I2
Impressions - April 2014 - I3
Impressions - April 2014 - I4
Impressions - April 2014 - I5
Impressions - April 2014 - I6
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https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
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https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
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https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
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https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
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