Impressions - April 2015 - (Page 50)

talking SHOP Embroidery Technique Success with Designs Get good artwork to digitize for stock designs and boost your product offerings. By Lee Caroselli-Barnes, Contributing Writer c reating stock designs gives you the freedom to express yourself and the process can be rewarding. However, there are restrictions to that freedom. As a digitizer, when you create a custom design for a client, you are given a design to copy, told what size is needed and the garment type on which the design will be used. In creating a stock design, you have hundreds - if not thousands - of customers and each may have different needs. Stock designs not only must be attractive, but they also have to be digitized in such a way that they can be sized by end users to fit their jobs. These designs must work on any fabric without editing, and look good no matter what color garment ultimately is used. And, of course, they have to run well without thread breaks in order to get return business. When you are picking the subject 50 Impressions | April/May 2015 matter for a stock design, make sure you have good artwork that will give you the necessary information needed to copy it. For starters, it must be 300-350 dpi. If it's not as clear as you'd like, get better art or be prepared to edit it to bring out the details. This may mean investing in a good graphics program. Remember, digitizing is copying, and your embroidered piece only will be as good as the art you copy. Also, ensure that your design is appropriate for your market, that it is from a reliable source and that you are allowed to copy it without restrictions. I like to use photographs rather than drawings or sketches. If there is a problem with the art, it will really show up in the embroidered version. However, every photograph has been "authored" by someone. This means, by law, you need a release to use it. If you have chosen to use an animal, look for the light and dark areas of the image. If you look at the photograph of the dog (page 52), for example, you will immediately see the light and dark areas. When you can see them, you can copy them in your embroidered version. The light areas are where you will find the detail. They also are where you will find the expression that makes this animal special. In the shadows, there will be little to no detail, so that means there are fewer stitches to worry about. If the animal you are embroidering has sections that are either very light or very dark - and they are on the edge of the design - you should presume that at least one of your end users will either select a garment that may be either dark enough that parts of the design will not show, or is light enough for these parts to

Table of Contents for the Digital Edition of Impressions - April 2015

Impressions - April 2015
First Impressions
From the Show Director
Product Gallery
ISS Conferences
Lucrative Lids
Sporty and Spirited
Trending: Allover Printing
Rush Hour
Shop Spotlight
Embroidery Technique
Embroidery Production
Screen Printing Production
Screen Printing Technique
Digital Decorating
Online Directory
Ad Index

Impressions - April 2015