Impressions - June/July 2015 - 6

from THE SHOW DIRECTOR
Behind
the Scenes

i

want to take a brief detour from what I normally
write in this space - listing details and highlights about upcoming shows - to talk about
the people behind our Imprinted Sportswear Shows
(ISS) and Impressions.
Did you know the latter recently celebrated its 38th
birthday? That's right, for 38 years we've brought you
the latest news, trends and industry-leading information for decorated apparel. This
could not have been accomplished without our company's biggest asset: dedicated
employees. So while we have some time off between ISS events, I would like to
thank everyone that makes this Impressions/ISS brand run like a well-oiled machine.
The Impressions editorial and sales staff is led by Editor-in-Chief Marcia
Derryberry and Publisher Laurie Gonz, respectively, with decades of industry
experience and knowledge to steer and strengthen the magazine. They are supported by fellow editors Jamar Laster, Michelle Havich, Lauren Mitchell and John
Burns, as well as sales team members Jeanine Morgan and Diane Kennedy. Each of
these talented people work tirelessly to develop and deliver top-notch educational
content and valuable advocate messaging to the magazine's audience, not only in
print, but also online and via various social media outlets.
But the brand expands well beyond the names that accompany the articles.
Art Director Wendi Van Eldik is the creative genius who works behind the scenes
to deliver an award-winning magazine design, with Nan McDowell and Terri Hill
coordinating production.
From my end of the spectrum, I would like to thank my staff for all the hard
work they put into each ISS event. Although we are a lean crew, we bring together
about 1,000 exhibitors and 37,000 attendees each year across the country. Erin
Cianciolo and Sarah Mallett manage and maintain relationships with all ISS exhibitors and virtually construct the floor plan for each show that our attendees
walk. Anne Estes is the backbone of our brand's marketing and, with the help of
graphic designer Ashlie Brazelton, they have effectively rebranded our shows.
After leading our event operations for the last six years, Ekita Shaw has transitioned to a different brand and will be greatly missed. Josh Carruth has joined
the fold as operations manager for ISS after 10 years with Surf Expo, and Sydney
Stanfield efficiently coordinates each conference seminar and workshop. Lisa Trinh
has done a fantastic job of running each show's registration process, and thanks to
Lisa Long and Yvonne Harris on the accounting side, as well as Porsha Brooks and
Chandra Major in marketing and operations assistance.
Last, but not least, a big thanks to Roy Turner, senior vice president of the
sports group, for supporting both brands. He has provided leadership on a lot of
the new and innovative changes you have seen with our brand during the past year.
From the entire ISS and Impressions staff, thank you again for attending and
supporting all of our events.

IMPRINTED SPORTSWEAR SHOWS
ISS Orlando
Sept. 10-12, 2015
ISS Ft. Worth
Oct. 15-17, 2015
ISS Long Beach
Jan. 22-24, 2016
Editorial Office
1145 Sanctuary Parkway, Suite 355, Alpharetta, GA 30009

SALES

GROUP SHOW DIRECTOR
JEFF BROWN | (770) 291-5416
jeff.brown@emeraldexpo.com
SENIOR ACCOUNT EXECUTIVE
ERIN CIANCIOLO | (770) 291-5486
erin.cianciolo@emeraldexpo.com
ACCOUNT EXECUTIVE
SARAH MALLETT | (770) 291-5418
sarah.mallett@emeraldexpo.com

OPERATIONS

OPERATIONS MANAGER
JOSH CARRUTH | (770) 781-7905
josh.carruth@emeraldexpo.com

CONFERENCE

CONFERENCE MANAGER
SYDNEY STANFIELD | (770) 291-5402
sydney.stanfield@emeraldexpo.com

MARKETING

MARKETING MANAGER
ANNE ESTES | (770) 291-5423
anne.estes@emeraldexpo.com

CHIEF EXECUTIVE OFFICER AND PRESIDENT
DAVID LOECHNER
CHIEF FINANCIAL OFFICER AND TREASURER
PHILIP EVANS
CHIEF INFORMATION OFFICER
BILL CHARLES
VICE PRESIDENT, GENERAL COUNSEL AND SECRETARY
DAVID GOSLING
SENIOR VICE PRESIDENT, OPERATIONS
LORI JENKS
SENIOR VICE PRESIDENT, DIGITAL
TERESA REILLY
VICE PRESIDENT, MARKETING SERVICES
JOANNE WHEATLEY

Jeff Brown
ISS SHOW DIRECTOR
jeff.brown@emeraldexpo.com
(770) 291-5416

6

Impressions | June/July 2015

VICE PRESIDENT, HUMAN RESOURCES
EILEEN DEADY
VICE PRESIDENT, CORPORATE OPERATIONS
DENISE BASHEM

impressionsmag.com


http://www.impressionsmag.com

Impressions - June/July 2015

Table of Contents for the Digital Edition of Impressions - June/July 2015

Impressions - June/July 2015
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Factors Driving Fashion
Technology Meets Fashion
Trendy Tots
Keep Your Biz Abuzz with Marketing
Planning an Engagement
Shop Spotlight
Embroidery Production
Screen Printing Production
Screen Printing Technique
Digital Decorating
Classifieds
Online Directory
Ad Index
Impressions - June/July 2015 - CT1
Impressions - June/July 2015 - CT2
Impressions - June/July 2015 - Impressions - June/July 2015
Impressions - June/July 2015 - Cover2
Impressions - June/July 2015 - 1
Impressions - June/July 2015 - Contents
Impressions - June/July 2015 - 3
Impressions - June/July 2015 - First Impressions
Impressions - June/July 2015 - 5
Impressions - June/July 2015 - From the Show Director
Impressions - June/July 2015 - 7
Impressions - June/July 2015 - FYI
Impressions - June/July 2015 - 9
Impressions - June/July 2015 - 10
Impressions - June/July 2015 - 11
Impressions - June/July 2015 - 12
Impressions - June/July 2015 - 13
Impressions - June/July 2015 - 14
Impressions - June/July 2015 - 15
Impressions - June/July 2015 - Product Gallery
Impressions - June/July 2015 - 17
Impressions - June/July 2015 - 18
Impressions - June/July 2015 - 19
Impressions - June/July 2015 - 19a
Impressions - June/July 2015 - 19b
Impressions - June/July 2015 - ISS Conferences
Impressions - June/July 2015 - 21
Impressions - June/July 2015 - 22
Impressions - June/July 2015 - 23
Impressions - June/July 2015 - Factors Driving Fashion
Impressions - June/July 2015 - 25
Impressions - June/July 2015 - 26
Impressions - June/July 2015 - 27
Impressions - June/July 2015 - 28
Impressions - June/July 2015 - 29
Impressions - June/July 2015 - Technology Meets Fashion
Impressions - June/July 2015 - 31
Impressions - June/July 2015 - Trendy Tots
Impressions - June/July 2015 - 33
Impressions - June/July 2015 - 34
Impressions - June/July 2015 - 35
Impressions - June/July 2015 - 36
Impressions - June/July 2015 - 37
Impressions - June/July 2015 - Keep Your Biz Abuzz with Marketing
Impressions - June/July 2015 - 39
Impressions - June/July 2015 - 40
Impressions - June/July 2015 - 41
Impressions - June/July 2015 - Planning an Engagement
Impressions - June/July 2015 - 43
Impressions - June/July 2015 - 44
Impressions - June/July 2015 - 45
Impressions - June/July 2015 - 46
Impressions - June/July 2015 - 47
Impressions - June/July 2015 - Shop Spotlight
Impressions - June/July 2015 - 49
Impressions - June/July 2015 - Embroidery Production
Impressions - June/July 2015 - 51
Impressions - June/July 2015 - 52
Impressions - June/July 2015 - 53
Impressions - June/July 2015 - Screen Printing Production
Impressions - June/July 2015 - 55
Impressions - June/July 2015 - 56
Impressions - June/July 2015 - 57
Impressions - June/July 2015 - 58
Impressions - June/July 2015 - 59
Impressions - June/July 2015 - Screen Printing Technique
Impressions - June/July 2015 - 61
Impressions - June/July 2015 - 62
Impressions - June/July 2015 - 63
Impressions - June/July 2015 - 64
Impressions - June/July 2015 - 65
Impressions - June/July 2015 - Digital Decorating
Impressions - June/July 2015 - 67
Impressions - June/July 2015 - 68
Impressions - June/July 2015 - 69
Impressions - June/July 2015 - 70
Impressions - June/July 2015 - 71
Impressions - June/July 2015 - Classifieds
Impressions - June/July 2015 - Ad Index
Impressions - June/July 2015 - 74
Impressions - June/July 2015 - Cover3
Impressions - June/July 2015 - Cover4
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https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
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https://www.nxtbook.com/emerald/impressions/2023
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https://www.nxtbook.com/emerald/impressions/202112
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https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
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