Impressions - August 2015 - 2

August 2015

20
24

columns

4 First Impressions
6 From the Show Director

16

58
ON THE COVER:

Cover sample by Shockwaves Promotional Apparel, Des Plaines, Ill.;
Photography by Photoetude, Alpharetta, Ga.

58

24 FLEECE: Classy Comfort
Sweats never looked so good.
By John Burns, Associate Editor

30 Quality Control

Determine best-practice procedures for every department
in your shop and put them in writing.

By Andy Anderson, Contributing Writer

36 Give 'Em What They Want

Ditch old-school, 300-page product books for hand-picked
digital catalogs that target specific market segments.

By JP Hunt, Contributing Writer

40 Niching Down

How to find, create, and dominate multiple niche markets.

By Mark A. Coudray, Contributing Writer

Don't miss our Digital Exclusive content!
To subscribe to our digital edition, go to
impressionsmag.com/digital OR download
our new, free IMP Mobile app at the
App Store or scan the QR code.
Impressions | August 2015

Anticipate 'Push-Pull' in Designs

50 Embroidery Production
Stitching the Changing Face
of Fleece

54 Screen Printing Production

features

2

46 Embroidery Design
& Digitizing

The Zen of Manual Printing

58 Screen Printing Technique
The Right Tools for the Job

62 Digital Decorating
Getting More For Less

departments
8
16
20
22
44
64
65
65

FYI
Product Gallery
ISS Conferences
On Design
Shop Spotlight
Classifieds
Online Directory
Ad Index

Volume 39, Issue 3, Impressions, (USPS number 426-070; ISSN 1043-6839)
is published monthly, except bi-monthly in April/May; June/July; and October/November, by Emerald Expositions, 85 Broad St., New York, NY 10004.
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Impressions - August 2015

Table of Contents for the Digital Edition of Impressions - August 2015

Impressions - August 2015
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
On Design
FLEECE: Classy Comfort
Quality Control
Give ’Em What They Want
Niching Down
Shop Spotlight
Embroidery Design & Digitizing
Embroidery Production
Screen Printing Production
Screen Printing Technique
Digital Decorating
Classifieds
Online Directory
Ad Index
Impressions - August 2015 - CT1
Impressions - August 2015 - CT2
Impressions - August 2015 - Impressions - August 2015
Impressions - August 2015 - Cover2
Impressions - August 2015 - 1
Impressions - August 2015 - Contents
Impressions - August 2015 - 3
Impressions - August 2015 - First Impressions
Impressions - August 2015 - 5
Impressions - August 2015 - From the Show Director
Impressions - August 2015 - 7
Impressions - August 2015 - FYI
Impressions - August 2015 - 9
Impressions - August 2015 - 10
Impressions - August 2015 - 11
Impressions - August 2015 - 12
Impressions - August 2015 - 13
Impressions - August 2015 - 14
Impressions - August 2015 - 15
Impressions - August 2015 - Product Gallery
Impressions - August 2015 - 17
Impressions - August 2015 - 18
Impressions - August 2015 - 19
Impressions - August 2015 - 19a
Impressions - August 2015 - 19b
Impressions - August 2015 - ISS Conferences
Impressions - August 2015 - 21
Impressions - August 2015 - On Design
Impressions - August 2015 - 23
Impressions - August 2015 - FLEECE: Classy Comfort
Impressions - August 2015 - 25
Impressions - August 2015 - 26
Impressions - August 2015 - 27
Impressions - August 2015 - 28
Impressions - August 2015 - 29
Impressions - August 2015 - Quality Control
Impressions - August 2015 - 31
Impressions - August 2015 - 32
Impressions - August 2015 - 33
Impressions - August 2015 - 34
Impressions - August 2015 - 35
Impressions - August 2015 - Give ’Em What They Want
Impressions - August 2015 - 37
Impressions - August 2015 - 38
Impressions - August 2015 - 39
Impressions - August 2015 - Niching Down
Impressions - August 2015 - 41
Impressions - August 2015 - 42
Impressions - August 2015 - 43
Impressions - August 2015 - Shop Spotlight
Impressions - August 2015 - 45
Impressions - August 2015 - Embroidery Design & Digitizing
Impressions - August 2015 - 47
Impressions - August 2015 - 48
Impressions - August 2015 - 49
Impressions - August 2015 - Embroidery Production
Impressions - August 2015 - 51
Impressions - August 2015 - 52
Impressions - August 2015 - 53
Impressions - August 2015 - Screen Printing Production
Impressions - August 2015 - 55
Impressions - August 2015 - 56
Impressions - August 2015 - 57
Impressions - August 2015 - Screen Printing Technique
Impressions - August 2015 - 59
Impressions - August 2015 - 60
Impressions - August 2015 - 61
Impressions - August 2015 - Digital Decorating
Impressions - August 2015 - 63
Impressions - August 2015 - Classifieds
Impressions - August 2015 - Ad Index
Impressions - August 2015 - 66
Impressions - August 2015 - Cover3
Impressions - August 2015 - Cover4
Impressions - August 2015 - O1
Impressions - August 2015 - O2
Impressions - August 2015 - O3
Impressions - August 2015 - O4
Impressions - August 2015 - O5
Impressions - August 2015 - O6
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https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
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