Impressions - September 2015 - 4

first IMPRESSIONS
THE SPORTS AND APPAREL GROUP
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EDITORIAL

EDITOR IN CHIEF
MARCIA DERRYBERRY | (770) 291-5574
mderryberry@impressionsmag.com
SENIOR EDITOR
JAMAR LASTER | (770) 291-5578
jlaster@impressionsmag.com

My Summer
Support

don't know about you, but I had a great summer. I traveled a lot to see my
grandbaby and accompanied my son's family on a road trip from Dallas to
Foxborough, Mass. Along the way, like any other tourist, I bought my fair
share of decorated apparel to commemorate my stops.
First up was the Munzee Marketplace in McKinney, Texas, where I had to have
a Munzee shirt to show my support for the scavenger-hunt app that I enjoy playing. Like all retail, I knew I was paying a high price, but I wanted to wear my shirt
so other players around the country that I may run into could comment on it and
we could have some dialogue about the game. The shirt represents a community.
On the big road trip, I drove until I got us lost in Manhattan. I've never trusted
my GPS, so I ignored it and ended up driving our minivan smack dab into the
middle of New York.
My son, Dylan, took over and, within hours, had us in Hartford, Conn., seeking
out a vintage Hartford Whalers hockey jersey. We hit the mall and local sporting
goods store looking for this addition to Dylan's collection, knowing he was going
to pay a pretty penny for it. Regardless, it was a memory and a collectible for his
"hockey house."
Finally, we spent the day in Plymouth, Mass., hanging out at the Mayflower and
Plymouth Rock. It was here that we were in full tourist mode, looking for deals
in the many shops along the seafront. My daughter-in-law found a trendy heavy
jersey with "Cape Cod" printed across the top back shoulders. Told ya' that placement is popular. It was everywhere.
Then, my son saw a tank top at a local pub with an age-appropriate statement
on it for an on-the-go 25-year-old. Another collectible. Finally, I got the Lorenzo
the Lobster plush doll that came adorned with a tiny Plymouth T-shirt for my
granddaughter. Etta Jo may not remember our trip to the coast, but she'll always
have Lorenzo.
Here's the lesson from all of this: What you do matters. You create memories
every day for an array of markets, not just what ends up at retail and in my family's
closet. So stay tuned to Impressions for the latest trends to keep abreast of what's
hot. Your customers will appreciate your ability to offer something unique.

Marcia Derryberry
EDITOR IN CHIEF

To comment on this editorial or to express your views on other

matters, address your e-mail to mderryberry@impressionsmag.com.
4

Impressions | September 2015

MANAGING EDITOR
MICHELLE M. HAVICH | (770) 291-5412
mhavich@impressionsmag.com
ASSOCIATE EDITOR
LAUREN MITCHELL VOLKER | (770) 291-5403
lauren.volker@emeraldexpo.com
ASSOCIATE EDITOR
JOHN BURNS | (770) 291-5415
john.burns@emeraldexpo.com
CONTRIBUTING WRITERS
MARSHALL ATKINSON, MARK A. COUDRAY,
RICK DAVIS, DEBORAH JONES,
JAMES ORTOLANI, LUKE RYERKERK,
THOMAS TRIMINGHAM, MARK VASILANTONE,
ALESHA YANEY
VICE PRESIDENT/CONTENT
DOUG HOPE
SENIOR VICE PRESIDENT
ROY TURNER

ART

ART DIRECTOR
WENDI VAN ELDIK | (770) 291-5520
wendi.vaneldik@emeraldexpo.com
GRAPHIC DESIGNER
DENISE FIELDS | (770) 291-5487
denise.fields@emeraldexpo.com

ADVERTISING

PUBLISHER
LAURIE GONZ | (972) 694-0107
laurie.gonz@emeraldexpo.com
SENIOR ACCOUNT EXECUTIVE
JEANINE MORGAN | (972) 694-0108
jeanine.morgan@emeraldexpo.com
SENIOR ACCOUNT EXECUTIVE - CLASSIFIEDS
DIANE KENNEDY | (770) 291-5519
diane.kennedy@emeraldexpo.com

PRODUCTION

PRODUCTION DIRECTOR
NAN MCDOWELL | (770) 291-5480
nan.mcdowell@emeraldexpo.com
PRODUCTION MANAGER
TERRI HILL | (770) 291-5481
TERRI.HILL@emeraldexpo.com

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Impressions - September 2015

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