Impressions - March 2016 - 58

think.
make.
do.

SUBLIMATION
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Hard-Surface
Sublimation
Simplified
This attractive decoration method
can be applied to more than apparel.
BY PEGGY WATERS AND SHIRA ALLEGO, CONTRIBUTING WRITERS

ADDING HARD-SURFACE sublimation to your current
lineup of services is a great option regardless
of whether you're just starting a business or have
been decorating for years.
With the correct tools and equipment, hard-surface
sublimation not only allows you to offer more variety
to your clients, but it also has the potential to
substantially grow your business.
Sublimation is no stranger to the decoration world,
starting in the textile industry and later expanding
into hard substrates (think sublimated mugs). The
longevity of the products has grown immensely and
expanded from those that are small and personalized
to larger hard-surface products that are suitable
for the photo industry. There is significant variety
available in the marketplace, and the improved
technology and sublimation support makes hard-surface
personalized products more affordable than ever.
For sublimation on a hard surface to work, it
must be coated with a polyester-based material
and be able to withstand high heat temperatures
in order for the ink to transfer into the product.
During the typical process for sublimating a hard
substrate, the protective film is first peeled
off the sublimatable surface. Next, attach claybased transfer paper with the printed image to the
surface of the product. Then, place it in a heat
press with the sublimatable side facing upward
and press the product according to the specific
material instructions.
When the product is taken from the heat press,
quickly remove the transfer paper and allow it
to cool. If these steps are followed correctly,
the process should result in a vibrant, durable
sublimated image.
P.58

I M P R E S S I O N S M A G . C O M MARCH 2016

Following are seven tips
to successfully add hardsurface sublimation to your
decorating arsenal.
1. A u g m e n t t h e m a r k e t s t o
which
you're
already
selling - sports, schools,
etc. - by expanding your
product offerings. For
example, if you're selling
sports T-shirts or school
photos, consider adding
hard surfaces such as
magnets and keychains to
the mix.
2. The graphics you use help
sell the product. You may
only be using photos to
personalize your product,
but if you're using graphics,
make sure the quality is
directly proportionate to
that of the product you're
selling. With quality images
or graphics, your profit
can grow.
3. Research the going cost of
products in your market. By
being knowledgeable about
this, you can ensure your
shop's competitiveness and
set your costs at a price
that still allows you to make
a profit.
4. Benefit from your licensing.

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Impressions - March 2016

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