Impressions - February 2017 - 22

its athleisure appeal, which experts say will
continue to have an influence. Driven by
innovation and newness, this category is
pushing interest and shaping the impact
of placket and woven looks.
"Apparel is being designed to take you
through your day and across occasions,"
Davis says. "You see sport shirts that wick,
cool and provide odor control, and they
are being worn from the office to the golf
course to dinner."
From an innovation perspective, Hanes'
X-Temp piqué sport shirt is an example of
plackets' role in workwear, corporate apparel, and golf and tennis. The new poly-rich
polo combines the antimicrobial benefits of
FreshIQ technology with the cooling features
of X-Temp technology, which is designed
to adapt to temperature, environment and
the wearer's activity for maximum comfort.
"Consumers today expect more from their
clothes," Davis says. "Why wouldn't someone
want a polo that looks good while - at the
same time - wicks, cools and provides odor

control? Whether for workwear, corporate
apparel or everyday apparel, these performance features can provide a tremendous
amount of comfort throughout the day."
By combining athleisure with placket
styling, customers now have an endless
number of outfit possibilities. "Ladies can
wear leggings, a tee or camisole with a long
placket shirt as the top layer," Lloyd says.
"They are ready for the gym or to go out
with their friends."
While athleisure seems to be more popular with Millennials, it is starting to trend
with older consumers (think Gen X and
Baby Boomers), too. "You can't beat [an]
outfit [that] is comfortable, functional and
fun," Lloyd says.

Other Looks
That Matter

Sleeve lengths and treatments, such as
those that are rolled up with closures,
are becoming popular.

Other trends also are driving the plackets/
wovens category. For example, the variety of
sleeve lengths - i.e., rolled-up with closure,

New Styles: Plackets
Sign up at impressionsmag.com to get the Impressions Product Guide to
Plackets, which will be emailed Feb. 21.
1. Monag Cotton Polo Tee
Style 423005  Made of 100% combed, ring-spun cotton, fine jersey  Threebutton placket  Available for infants, toddlers and youth
Use Info⋅Action #300 at impressionsmag.com/infoaction

2. GAME Sportswear Hi-Vis Polo
Style 2275  Made of 100% birdseye polyester with tapered collar  Wicks

moisture away from the body  Soil-release properties reduce staining
 Available in fluorescent yellow in adult sizes S-5XL

Use Info⋅Action #301 at impressionsmag.com/infoaction

3. BLANKS PLUS Eco-Hybrid Heavy Jersey Polo
Style 2401  Made of 5.3-ounce, soft fine jersey fabric  Permanent moisturewicking properties  Biodegradable and ultra high-density construction
 Available in sizes S-4XL

Use Info⋅Action #302 at impressionsmag.com/infoaction

4. Hanes X-Temp Piqué Sport Shirt with FreshIQ
Made of 6.5-ounce, 65% polyester/35% cotton piqué  Combines the odorcontrol benefits of FreshIQ and the cooling features of X-Temp technology

 Includes 40+ UPF rating  Men's and women's styles available

Use Info⋅Action #303 at impressionsmag.com/infoaction

5. Augusta Sportswear Breaker Sport Shirt
Style 5406  Made of 100% polyester, moisture-wicking knit  Sublimated
sleeves featuring the Breaker print  Eight colors are available in adult sizes
S-3XL
Use Info⋅Action #304 at impressionsmag.com/infoaction

6. Tri-Mountain Streak
Style K025  Made of 5-ounce, 100% polyester  Features UltraCool moisturewicking technology  Contrast front-chest panel is accented with a printed
stripe  Also features self-fabric collar and three-button placket
Use Info⋅Action #305 at impressionsmag.com/infoaction

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I M P R E S S I O N S M A G . C O M FEBRUARY 2017

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Impressions - February 2017

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