Impressions - May 2017 - 41

ADVERTORIAL

Fruit of the Loom
Address: PO Box 90015, Bowling Green, KY 42102
Phone: 888.378.4829 website: www.FruitActivewear.com

Jerzees
Phone: 800.321.1138 website: www.Jerzees.com

What should we know about your company?

Fruit of the Loom is part of Berkshire Hathaway and is a global
company with a vertically integrated supply chain that operates in
over 35 countries. Our iconic brands are highly recognized global
names in apparel and sporting goods that include Fruit of the Loom,
Jerzees, Spalding, Russell, Vanity Fair, Vasserette, Huffy, Dudley and
AAI. We're a lot more than just underwear!

Briefly describe a product/innovation you would like to discuss
in this forum.

Our new Jerzees Tri-blend is a good example of where innovation
doesn't necessarily have to cost a lot. We observed that there was a
market need for a value tri-blend that allowed decorators to offer
up this trend to the customers at a sharp price. By working with our
yarn and fabric development teams, we were able to create a yarn and
knit the fabric to hit a great price point while still retaining the triblend look that is so popular. We worked through various blends of
poly, cotton and rayon to get to the right combination of blends that
would also knit well, provide superior printability and reduced shrink.

Where does your company stand on sustainability?

We have a Fruit Code of Conduct dedicated to ethical business practices
and manufacturing processes plus a strong CSR platform for social
and environmental responsibility in the communities we serve around
the world. Our recycling protocols in North/Central America have
resulted in 95% of total waste being recycled. Most apparel under the
Fruit of the Loom and Jerzees brands for the printwear channel is
produced in our self-owned factories in Honduras and El Salvador.
In Honduras, we own a Biomass Energy Plant that uses locally grown
King Grass to power our facilities while reducing emissions and also
supplying surplus energy to local communities.
Use Info*Action #105 at impressionsmag.com/infoaction

MAY 2017

P.41



http://www.FruitActivewear.com http://www.Jerzees.com http://www.impressionsmag.com/infoaction http://www.FruitActivewear.com

Impressions - May 2017

Table of Contents for the Digital Edition of Impressions - May 2017

Impressions - May 2017
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
The Innovators
Headlining Headwear
The Personal Approach
Spotlight on Innovation Q&A
Shop Talk
Screen Printing Graphics & Design
Sublimation
Ad Index/Online Directory
Classifieds
Impressions - May 2017 - CT1
Impressions - May 2017 - CT2
Impressions - May 2017 - Impressions - May 2017
Impressions - May 2017 - Cover2
Impressions - May 2017 - 1
Impressions - May 2017 - Contents
Impressions - May 2017 - 3
Impressions - May 2017 - 4
Impressions - May 2017 - 5
Impressions - May 2017 - First Impressions
Impressions - May 2017 - 7
Impressions - May 2017 - From the Show Director
Impressions - May 2017 - 9
Impressions - May 2017 - Overheard
Impressions - May 2017 - 11
Impressions - May 2017 - 12
Impressions - May 2017 - 13
Impressions - May 2017 - 13a
Impressions - May 2017 - 13b
Impressions - May 2017 - First Look
Impressions - May 2017 - Scene at ISS
Impressions - May 2017 - On Design
Impressions - May 2017 - 17
Impressions - May 2017 - 18
Impressions - May 2017 - The Innovators
Impressions - May 2017 - 20
Impressions - May 2017 - 21
Impressions - May 2017 - 22
Impressions - May 2017 - 23
Impressions - May 2017 - 24
Impressions - May 2017 - 25
Impressions - May 2017 - Headlining Headwear
Impressions - May 2017 - 27
Impressions - May 2017 - 28
Impressions - May 2017 - 29
Impressions - May 2017 - The Personal Approach
Impressions - May 2017 - 31
Impressions - May 2017 - 32
Impressions - May 2017 - Spotlight on Innovation Q&A
Impressions - May 2017 - 34
Impressions - May 2017 - 35
Impressions - May 2017 - 36
Impressions - May 2017 - 37
Impressions - May 2017 - 38
Impressions - May 2017 - 39
Impressions - May 2017 - 40
Impressions - May 2017 - 41
Impressions - May 2017 - 42
Impressions - May 2017 - 43
Impressions - May 2017 - 44
Impressions - May 2017 - 45
Impressions - May 2017 - 46
Impressions - May 2017 - 47
Impressions - May 2017 - 48
Impressions - May 2017 - 49
Impressions - May 2017 - Shop Talk
Impressions - May 2017 - 51
Impressions - May 2017 - Screen Printing Graphics & Design
Impressions - May 2017 - 53
Impressions - May 2017 - 54
Impressions - May 2017 - 55
Impressions - May 2017 - Sublimation
Impressions - May 2017 - 57
Impressions - May 2017 - Ad Index/Online Directory
Impressions - May 2017 - Classifieds
Impressions - May 2017 - 60
Impressions - May 2017 - Cover3
Impressions - May 2017 - Cover4
Impressions - May 2017 - I1
Impressions - May 2017 - I2
Impressions - May 2017 - I3
Impressions - May 2017 - I4
Impressions - May 2017 - I5
Impressions - May 2017 - I6
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
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https://www.nxtbook.com/emerald/impressions/2023
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https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com