Impressions - June/July 2017 - 11

opening
OVERHEARD

thoughts

To read more industry news, visit impressionsmag.com/news.

E-ZEE BACKING & TOPPING, a division of Madeira
USA, Laconia, New Hampshire, recently introduced E-Zee
Comfort Just Right, a soft 1.3-ounce covering for embroidering designs on infant apparel and childrenswear.
Th is smooth layer is fused to the backside of garments,
preventing discomfort and chafing from stitches or stabilizer,
according to the company. It also can be used on performancewear as an extra finishing step to help avoid skin irritation.
To apply, users trace the design that will be covered and
trim Just Right to about a half-inch larger than the design,
rounding all edges in order to keep the covering from pulling
away from the garment. They then can apply the covering with
a warm iron or heat press, set between 250°F and 270°F. The
iron should be held in place for 10-20 seconds.
Just Right is available in 7" x 7" precuts - with 100 pieces
in a pack - or in 50-yard rolls that are 14 inches wide.
"Having learned the benefits of this easy-to-use covering, I
find myself looking for it on items in stores when I shop for
baby clothes for my grandchildren," says Nancy Mini, E-Zee
Backing & Topping's senior backing specialist. "It is an extra
step that is well worth the time for the amount of comfort it
adds to a child's clothing."
For more information, visit ezeebacking.com. - L.V.

E-Zee Backing &
Topping Debuts
Childrenswear
Covering

E-Zee Comfort Just Right is
available in precuts and rolls.

CITADEL BRINGS EUROPEAN BRANDS TO U.S.
CITADEL BRANDS, Charlotte, North Carolina, launched at
ISS Atlantic City, held this past March, is debuting
Europe's Just Hoods by AWDis and Just Cool by AWDis
brands in the United States. ¶ "We have a brand offering that we believe the market will see as a must-have
for printing and promotional products programs," says
Greg Brown, chief operating officer, Citadel Brands.
"Just Cool and Just Hoods are the first two brand introductions." ¶ Just Hoods was the first AWDis (All We
Do is) brand and was originally launched in Europe in
2008 with one style in 30 colors. In nine years, the
The Varsity Contrast Hoodie (style JHA003)
is part of the Just Hoods by AWDis offering.
brand has grown to become Europe's biggest hoodie,
sweat shirt and fashion brand, according to the company. Just Cool by AWDis, a polyester sportswear line, made its debut in Europe five years ago. ¶
The initial Just Hoods U.S. offering features seven styles, including hoodies, sweat shirts and
jackets. The line offers a 36-color palette and sizes S-3XL. Products feature ring-spun cotton
and offer details like hidden earphone loops and cord-feed pocket openings, as well as easy-tear
labels. ¶ The initial Just Cool by AWDis range available in the U.S. includes four T-shirt styles
for men and women, incorporating the company's Neoteric Smooth fabric, and offers 30 color options. ¶ For more information, visit citadelbrands.com. - L.V.
JUNE/JULY 2017

P.11


http://www.impressionsmag.com/news http://www.ezeebacking.com http://www.citadelbrands.com

Table of Contents for the Digital Edition of Impressions - June/July 2017

Impressions - June/July 2017
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Childrenswear Makes Magic
Covering All Underbases
Get With the (Uniform) Program!
Make it Happen
Shop Talk
Embroidery Production
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Impressions - June/July 2017 - CT1
Impressions - June/July 2017 - CT2
Impressions - June/July 2017 - Impressions - June/July 2017
Impressions - June/July 2017 - Cover2
Impressions - June/July 2017 - 1
Impressions - June/July 2017 - Contents
Impressions - June/July 2017 - 3
Impressions - June/July 2017 - 4
Impressions - June/July 2017 - 5
Impressions - June/July 2017 - First Impressions
Impressions - June/July 2017 - 7
Impressions - June/July 2017 - From the Show Director
Impressions - June/July 2017 - 9
Impressions - June/July 2017 - 10
Impressions - June/July 2017 - Overheard
Impressions - June/July 2017 - 12
Impressions - June/July 2017 - 13
Impressions - June/July 2017 - 14
Impressions - June/July 2017 - 15
Impressions - June/July 2017 - 15a
Impressions - June/July 2017 - 15b
Impressions - June/July 2017 - First Look
Impressions - June/July 2017 - 17
Impressions - June/July 2017 - Scene at ISS
Impressions - June/July 2017 - 19
Impressions - June/July 2017 - 20
Impressions - June/July 2017 - On Design
Impressions - June/July 2017 - Childrenswear Makes Magic
Impressions - June/July 2017 - 23
Impressions - June/July 2017 - 24
Impressions - June/July 2017 - 25
Impressions - June/July 2017 - 26
Impressions - June/July 2017 - 27
Impressions - June/July 2017 - 28
Impressions - June/July 2017 - Covering All Underbases
Impressions - June/July 2017 - 30
Impressions - June/July 2017 - 31
Impressions - June/July 2017 - Get With the (Uniform) Program!
Impressions - June/July 2017 - 33
Impressions - June/July 2017 - 34
Impressions - June/July 2017 - 35
Impressions - June/July 2017 - Make it Happen
Impressions - June/July 2017 - 37
Impressions - June/July 2017 - 38
Impressions - June/July 2017 - 39
Impressions - June/July 2017 - Shop Talk
Impressions - June/July 2017 - 41
Impressions - June/July 2017 - Embroidery Production
Impressions - June/July 2017 - 43
Impressions - June/July 2017 - 44
Impressions - June/July 2017 - 45
Impressions - June/July 2017 - Sublimation
Impressions - June/July 2017 - 47
Impressions - June/July 2017 - 48
Impressions - June/July 2017 - 48A
Impressions - June/July 2017 - 48B
Impressions - June/July 2017 - 49
Impressions - June/July 2017 - Direct-To-Garment
Impressions - June/July 2017 - 51
Impressions - June/July 2017 - Heat Printing
Impressions - June/July 2017 - 53
Impressions - June/July 2017 - 54
Impressions - June/July 2017 - 55
Impressions - June/July 2017 - 56
Impressions - June/July 2017 - 57
Impressions - June/July 2017 - Ad Index/Online Directory
Impressions - June/July 2017 - 59
Impressions - June/July 2017 - 60
Impressions - June/July 2017 - Cover3
Impressions - June/July 2017 - Cover4
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http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
http://www.nxtbook.com/nxtbooks/impressions/201808
http://www.nxtbook.com/nxtbooks/impressions/201806
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http://www.nxtbook.com/nxtbooks/impressions/201804
http://www.nxtbook.com/nxtbooks/impressions/201803
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
http://www.nxtbook.com/nxtbooks/impressions/201802
http://www.nxtbook.com/nxtbooks/impressions/201801
http://www.nxtbook.com/nxtbooks/impressions/201712
http://www.nxtbook.com/nxtbooks/impressions/201710
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http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
http://www.nxtbook.com/nxtbooks/impressions/20170607
http://www.nxtbook.com/nxtbooks/impressions/201705
http://www.nxtbook.com/nxtbooks/impressions/201704
http://www.nxtbook.com/nxtbooks/impressions/201703
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
http://www.nxtbook.com/nxtbooks/impressions/201702
http://www.nxtbook.com/nxtbooks/impressions/201701
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
http://www.nxtbook.com/nxtbooks/impressions/201612
http://www.nxtbook.com/nxtbooks/impressions/201610
http://www.nxtbook.com/nxtbooks/impressions/201609
http://www.nxtbook.com/nxtbooks/impressions/201608
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
http://www.nxtbook.com/nxtbooks/impressions/20160607
http://www.nxtbook.com/nxtbooks/impressions/201605
http://www.nxtbook.com/nxtbooks/impressions/201604
http://www.nxtbook.com/nxtbooks/impressions/201603
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
http://www.nxtbook.com/nxtbooks/impressions/201602
http://www.nxtbook.com/nxtbooks/impressions/201601
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
http://www.nxtbook.com/nxtbooks/impressions/201512
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
http://www.nxtbook.com/nxtbooks/impressions/201510
http://www.nxtbook.com/nxtbooks/impressions/201509
http://www.nxtbook.com/nxtbooks/impressions/201508
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
http://www.nxtbook.com/nxtbooks/impressions/20150607
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
http://www.nxtbook.com/nxtbooks/impressions/201504
http://www.nxtbook.com/nxtbooks/impressions/201503
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
http://www.nxtbook.com/nxtbooks/impressions/201502
http://www.nxtbook.com/nxtbooks/impressions/201501
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
http://www.nxtbook.com/nxtbooks/impressions/201412
http://www.nxtbook.com/nxtbooks/impressions/201410
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
http://www.nxtbook.com/nxtbooks/impressions/201409
http://www.nxtbook.com/nxtbooks/impressions/201408
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
http://www.nxtbook.com/nxtbooks/impressions/20140607
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201404
http://www.nxtbook.com/nxtbooks/impressions/201403
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201402
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
http://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
http://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
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