Impressions - June/July 2017 - 11

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To read more industry news, visit impressionsmag.com/news.

E-ZEE BACKING & TOPPING, a division of Madeira
USA, Laconia, New Hampshire, recently introduced E-Zee
Comfort Just Right, a soft 1.3-ounce covering for embroidering designs on infant apparel and childrenswear.
Th is smooth layer is fused to the backside of garments,
preventing discomfort and chafing from stitches or stabilizer,
according to the company. It also can be used on performancewear as an extra finishing step to help avoid skin irritation.
To apply, users trace the design that will be covered and
trim Just Right to about a half-inch larger than the design,
rounding all edges in order to keep the covering from pulling
away from the garment. They then can apply the covering with
a warm iron or heat press, set between 250°F and 270°F. The
iron should be held in place for 10-20 seconds.
Just Right is available in 7" x 7" precuts - with 100 pieces
in a pack - or in 50-yard rolls that are 14 inches wide.
"Having learned the benefits of this easy-to-use covering, I
find myself looking for it on items in stores when I shop for
baby clothes for my grandchildren," says Nancy Mini, E-Zee
Backing & Topping's senior backing specialist. "It is an extra
step that is well worth the time for the amount of comfort it
adds to a child's clothing."
For more information, visit ezeebacking.com. - L.V.

E-Zee Backing &
Topping Debuts
Childrenswear
Covering

E-Zee Comfort Just Right is
available in precuts and rolls.

CITADEL BRINGS EUROPEAN BRANDS TO U.S.
CITADEL BRANDS, Charlotte, North Carolina, launched at
ISS Atlantic City, held this past March, is debuting
Europe's Just Hoods by AWDis and Just Cool by AWDis
brands in the United States. ¶ "We have a brand offering that we believe the market will see as a must-have
for printing and promotional products programs," says
Greg Brown, chief operating officer, Citadel Brands.
"Just Cool and Just Hoods are the first two brand introductions." ¶ Just Hoods was the first AWDis (All We
Do is) brand and was originally launched in Europe in
2008 with one style in 30 colors. In nine years, the
The Varsity Contrast Hoodie (style JHA003)
is part of the Just Hoods by AWDis offering.
brand has grown to become Europe's biggest hoodie,
sweat shirt and fashion brand, according to the company. Just Cool by AWDis, a polyester sportswear line, made its debut in Europe five years ago. ¶
The initial Just Hoods U.S. offering features seven styles, including hoodies, sweat shirts and
jackets. The line offers a 36-color palette and sizes S-3XL. Products feature ring-spun cotton
and offer details like hidden earphone loops and cord-feed pocket openings, as well as easy-tear
labels. ¶ The initial Just Cool by AWDis range available in the U.S. includes four T-shirt styles
for men and women, incorporating the company's Neoteric Smooth fabric, and offers 30 color options. ¶ For more information, visit citadelbrands.com. - L.V.
JUNE/JULY 2017

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http://www.impressionsmag.com/news http://www.ezeebacking.com http://www.citadelbrands.com

Impressions - June/July 2017

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