No matter how great the product, if it's not presented in an enticing way, consumers won't buy. the event registration page, promote any fundraisers and rally others to join the cause. The result of creatively serving customers' needs may be just a few extra orders per year, or it could be a total game changer that allows you to expand your operation in ways you never thought possible. Assessing the resources and knowledge already available to you and how they may benefit your clients will serve you in the long run. This kind of customer service and personal connection separates you from the mega retailers. Get creative, get involved and make it happen. Keirstin Townsend is the co-founder and operator of The Pittsburgh Shirt Co. She specializes in shop logistics and order management, with a passion for improving ladies' apparel sales interactions. For more information or to contact Keirstin, email keirstin@pghshirtco.com. Volunteer for your client's event or program. Show him that his mission is important to you beyond his need for apparel. Use Info*Action #16 at impressionsmag.com/infoaction JUNE/JULY 2017 P.39http://sourceone.nazdar.com http://sourceone.nazdar.com http://www.impressionsmag.com/infoaction