Impressions - June/July 2017 - 41
Broken Arrow T-ShirT PrinTing
And emBroidery AT A glAnce
C ompan y n ame: Broken Arrow T-Shirt Printing and Embroidery
address: 4133 Merle Hay Road, Des Moines, IA 50310
Foun ded: 1989
no. oF employees: 45
deCoratin g methods oFFered: Allover printing, screen printing, embroidery and rhinestones
C ompan y Website: brokenarrowwear.com
Originally offering the service only on a
contract basis, the team quickly discovered
it wanted more control over turnaround
times. "We realized we had to do things
in-house in order to maintain our vision,
which was to be fast," Remer says, which
necessitated the company's first embroidery
Broken Arrow next expanded its business
when a large customer - a Porsche race
team - asked if it would consider fulfillment services."We said,'Sure, why not?"
Remer recalls. "Customers were asking
for things and we were listening."
In 2012, Broken Arrow moved its production portion from an 8,000-square-foot
facility to a 30,000-square-foot space, adding an MHM Alpha press to meet increasing
demand for allover printing.
"When we moved into our new facility,
we expanded all departments," Remer says.
"We got into digital printing at that time
because we wanted to offer customers an
option when they forgot to order one
[garment] for their friend or teammate."
After adding rhinestone-decorating capabilities, the company quickly grew into a
Today, Broken Arrow operates with a
"let's-do-something-different-with-Tshirts" philosophy, servicing all markets
- working primarily in the business and
school niches - and specializing in one- to
10,000-shirt orders, according to Remer.
Additionally, a team of artists always is available for custom creations.
"If you want a piece of custom artwork,
you can come to us and we will design it
for you for free," she says."You don't have
to do everything online.That really sets us
apart. Others do it, but they kind of hide it."
Broken Arrow management also listens
to company employees."We have a very
flat infrastructure," Remer says. "I'm the
general manager and I talk to everybody.
They can talk to me.They can talk to any
manager.We don't have that corporate bureaucracy where you have to go through
The open communication and relaxed,
"anti-corporate" atmosphere are aimed at
empowering employees to make decisions
and share suggestions. "It lets people say,
'Hey, I have an idea,' and it lets us say,'Hey,
I love that idea, let's implement that right
now,'" Remer says.
One Step Ahead
Despite operating with what Remer
describes as a somewhat "old-school,"
small-business approach, Broken Arrow
has always been on the cutting edge when
it comes to technology."We were [doing
e-commerce] a really long time before
most people were," she says. "We've had
a little bit of [an] advantage there as far as
being ahead of the curve."
Aside from early entry into web-based
retail, Broken Arrow's proprietary software
has helped it become a national company
during the past 15 years. It developed a
system to help staff communicate between
the shop and showroom locations without
missing a beat.
"I think still, to this day, there is nothing
as strong as this software," Remer says.
"It allows us to take a job and it tells our
purchasing department what they need to
purchase; it tells production when the job
needs [to be] done. It tells the screen guy
what screens he needs to make. It tells our
production artist what jobs he needs to
produce and the jobs that are coming up.
It lets the customer go in and see what's
going on with [his] job."
From allover to screen printing and embroidery, the software compiles lists of all
jobs required to ship daily and informs
employees of other departments' progress
so that each staff member is on the same
page. An in-house developer ensures the
software integrates daily with the company's website.
Broken Arrow also plans to roll out
another software model this year to interested businesses in related industries,
such as graphic design, signage or promotional products. The intent is to help
them add screen printing or embroidery
capabilities if they don't have the experience
or knowledge. Remer says this will help
those businesses serve their customers in a
way they've never been able to do so before.
Such bold business ideas, along with
empowered employees, open communication and efficient systems, keep Broken
Arrow running smoothly on a daily basis.
"We don't screw up a lot of jobs, but I think
that's because our employees really have
pride in what they are doing," Remer says.
"We've always believed that what we give
is what we get."
Table of Contents for the Digital Edition of Impressions - June/July 2017
Impressions - June/July 2017
From the Show Director
Scene at ISS
Childrenswear Makes Magic
Covering All Underbases
Get With the (Uniform) Program!
Make it Happen
Ad Index/Online Directory
Impressions - June/July 2017 - CT1
Impressions - June/July 2017 - CT2
Impressions - June/July 2017 - Impressions - June/July 2017
Impressions - June/July 2017 - Cover2
Impressions - June/July 2017 - 1
Impressions - June/July 2017 - Contents
Impressions - June/July 2017 - 3
Impressions - June/July 2017 - 4
Impressions - June/July 2017 - 5
Impressions - June/July 2017 - First Impressions
Impressions - June/July 2017 - 7
Impressions - June/July 2017 - From the Show Director
Impressions - June/July 2017 - 9
Impressions - June/July 2017 - 10
Impressions - June/July 2017 - Overheard
Impressions - June/July 2017 - 12
Impressions - June/July 2017 - 13
Impressions - June/July 2017 - 14
Impressions - June/July 2017 - 15
Impressions - June/July 2017 - 15a
Impressions - June/July 2017 - 15b
Impressions - June/July 2017 - First Look
Impressions - June/July 2017 - 17
Impressions - June/July 2017 - Scene at ISS
Impressions - June/July 2017 - 19
Impressions - June/July 2017 - 20
Impressions - June/July 2017 - On Design
Impressions - June/July 2017 - Childrenswear Makes Magic
Impressions - June/July 2017 - 23
Impressions - June/July 2017 - 24
Impressions - June/July 2017 - 25
Impressions - June/July 2017 - 26
Impressions - June/July 2017 - 27
Impressions - June/July 2017 - 28
Impressions - June/July 2017 - Covering All Underbases
Impressions - June/July 2017 - 30
Impressions - June/July 2017 - 31
Impressions - June/July 2017 - Get With the (Uniform) Program!
Impressions - June/July 2017 - 33
Impressions - June/July 2017 - 34
Impressions - June/July 2017 - 35
Impressions - June/July 2017 - Make it Happen
Impressions - June/July 2017 - 37
Impressions - June/July 2017 - 38
Impressions - June/July 2017 - 39
Impressions - June/July 2017 - Shop Talk
Impressions - June/July 2017 - 41
Impressions - June/July 2017 - Embroidery Production
Impressions - June/July 2017 - 43
Impressions - June/July 2017 - 44
Impressions - June/July 2017 - 45
Impressions - June/July 2017 - Sublimation
Impressions - June/July 2017 - 47
Impressions - June/July 2017 - 48
Impressions - June/July 2017 - 48A
Impressions - June/July 2017 - 48B
Impressions - June/July 2017 - 49
Impressions - June/July 2017 - Direct-To-Garment
Impressions - June/July 2017 - 51
Impressions - June/July 2017 - Heat Printing
Impressions - June/July 2017 - 53
Impressions - June/July 2017 - 54
Impressions - June/July 2017 - 55
Impressions - June/July 2017 - 56
Impressions - June/July 2017 - 57
Impressions - June/July 2017 - Ad Index/Online Directory
Impressions - June/July 2017 - 59
Impressions - June/July 2017 - 60
Impressions - June/July 2017 - Cover3
Impressions - June/July 2017 - Cover4