Impressions - June/July 2017 - 49

finished-product cost.The real cost is in
time, labor and overhead.
Sublimation-ready inkjet printers are
available in four- and eight-color models,
with the former (CMYK) being the most
common.With digital printers, the number
of colors refers to the base colors that are
combined to create the final colors, with
the number of combinations being in the
hundreds of thousands.White ink is not
available for sublimation, so the process
works best on white surfaces, which is not
a limiting factor for anything other than
apparel, as sublimation blanks normally
are produced with a white surface.
The total cost depends on the final
equipment selection, with the range
being between $650 (printer only) and
about $3,800 (complete desktop system
with a heat press). No dryers, washout
stations, dark rooms, exhaust systems, etc.,
are required and the equipment runs off
of 120-volt AC power.
In terms of ROI, a sublimation system
will pay for itself quite rapidly (see Time
and Cost: Screen Printing vs. Sublimation),
based on that same order of 24 polyperformance shirts with a four-color, 8"
x 10" logo.The numbers are approximate,
but they give you a basic idea of just how
low-cost sublimation is in terms of investment, while it delivers a significant
profit margin, especially on smaller runs.
Thus, the two methods (sublimation
and screen printing) should be viewed
as complementary instead of competitive in terms of production capabilities.
Sublimation provides a much broader
spectrum of color reproduction and can
deliver photographic imaging. Plus, it can
be applied to hundreds of unique substrates,
whereas screen printing is primarily applied to apparel.
In addition, sublimation only works on
polymer or polyester surfaces, whereas
screen printing can be used on a wider
range of fabrics, but few non-apparel items.
If you haven't done so, visit a trade show
and experience sublimation first hand.
The Imprinted Sportswear Shows (ISS)
offer classes and workshops that will show
you how versatile, easy and profitable it
is to start sublimating and making more
money with less effort. 

T i m e a n d C o sT: sC r e e n P r i n T i n g v s . s u b l i m aT i o n
Setup Time
Manual Press

Automatic Press

Sublimation

Artwork

60 minutes

60 minutes

10 minutes

Screen Making

24 minutes

24 minutes

0 minutes

Equipment Setup

16 minutes

16 minutes

0 minutes

100 minutes

100 minutes

10 minutes

Total Time

Production Time

Printing (piece)

Manual Press

Automatic Press

Sublimation

1 minute

30 seconds

30 seconds

0 minutes

0 minutes

1 minute

Total Time Per Piece

1 minute

30 seconds

1.5 minutes

Total Time (24 shirts)

24 minutes

12 minutes

36 minutes

Sublimation

Drying*/Pressing
(piece)

* Assume that shirts are drying in parallel with printing

Total Job Time
Manual Press

Automatic Press

Total Setup Time

100 minutes

100 minutes

10 minutes

Total Production Time

24 minutes

12 minutes

36 minutes

Total Breakdown Time

20 minutes

20 minutes

0 minutes

Total Job Time

144 minutes

132 minutes

46 minutes

Manual Press

Automatic Press

Sublimation

$15,000

$50,000

$3,000

Start-Up Cost

Profit ($15 retail)

$5.20

$4.80

$8.28

No. of Shirts for ROI

2,885

10,417

362

Sublimation also is popular
for its ability to deliver
photographic imaging.

Award-winning author and international speaker
Jimmy Lamb has more than 20 years of apparel
decoration experience. He currently is manager
of communications for Sawgrass Technologies,
Charleston, South Carolina. For more information or to comment on this article, email Jimmy
at jlamb@sawgrassink.com.

JUNE/JULY 2017

P.49



Table of Contents for the Digital Edition of Impressions - June/July 2017

Impressions - June/July 2017
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Childrenswear Makes Magic
Covering All Underbases
Get With the (Uniform) Program!
Make it Happen
Shop Talk
Embroidery Production
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Impressions - June/July 2017 - CT1
Impressions - June/July 2017 - CT2
Impressions - June/July 2017 - Impressions - June/July 2017
Impressions - June/July 2017 - Cover2
Impressions - June/July 2017 - 1
Impressions - June/July 2017 - Contents
Impressions - June/July 2017 - 3
Impressions - June/July 2017 - 4
Impressions - June/July 2017 - 5
Impressions - June/July 2017 - First Impressions
Impressions - June/July 2017 - 7
Impressions - June/July 2017 - From the Show Director
Impressions - June/July 2017 - 9
Impressions - June/July 2017 - 10
Impressions - June/July 2017 - Overheard
Impressions - June/July 2017 - 12
Impressions - June/July 2017 - 13
Impressions - June/July 2017 - 14
Impressions - June/July 2017 - 15
Impressions - June/July 2017 - 15a
Impressions - June/July 2017 - 15b
Impressions - June/July 2017 - First Look
Impressions - June/July 2017 - 17
Impressions - June/July 2017 - Scene at ISS
Impressions - June/July 2017 - 19
Impressions - June/July 2017 - 20
Impressions - June/July 2017 - On Design
Impressions - June/July 2017 - Childrenswear Makes Magic
Impressions - June/July 2017 - 23
Impressions - June/July 2017 - 24
Impressions - June/July 2017 - 25
Impressions - June/July 2017 - 26
Impressions - June/July 2017 - 27
Impressions - June/July 2017 - 28
Impressions - June/July 2017 - Covering All Underbases
Impressions - June/July 2017 - 30
Impressions - June/July 2017 - 31
Impressions - June/July 2017 - Get With the (Uniform) Program!
Impressions - June/July 2017 - 33
Impressions - June/July 2017 - 34
Impressions - June/July 2017 - 35
Impressions - June/July 2017 - Make it Happen
Impressions - June/July 2017 - 37
Impressions - June/July 2017 - 38
Impressions - June/July 2017 - 39
Impressions - June/July 2017 - Shop Talk
Impressions - June/July 2017 - 41
Impressions - June/July 2017 - Embroidery Production
Impressions - June/July 2017 - 43
Impressions - June/July 2017 - 44
Impressions - June/July 2017 - 45
Impressions - June/July 2017 - Sublimation
Impressions - June/July 2017 - 47
Impressions - June/July 2017 - 48
Impressions - June/July 2017 - 48A
Impressions - June/July 2017 - 48B
Impressions - June/July 2017 - 49
Impressions - June/July 2017 - Direct-To-Garment
Impressions - June/July 2017 - 51
Impressions - June/July 2017 - Heat Printing
Impressions - June/July 2017 - 53
Impressions - June/July 2017 - 54
Impressions - June/July 2017 - 55
Impressions - June/July 2017 - 56
Impressions - June/July 2017 - 57
Impressions - June/July 2017 - Ad Index/Online Directory
Impressions - June/July 2017 - 59
Impressions - June/July 2017 - 60
Impressions - June/July 2017 - Cover3
Impressions - June/July 2017 - Cover4
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http://www.nxtbook.com/nxtbooks/impressions/201703
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
http://www.nxtbook.com/nxtbooks/impressions/201702
http://www.nxtbook.com/nxtbooks/impressions/201701
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
http://www.nxtbook.com/nxtbooks/impressions/201612
http://www.nxtbook.com/nxtbooks/impressions/201610
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http://www.nxtbook.com/nxtbooks/impressions/201608
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
http://www.nxtbook.com/nxtbooks/impressions/20160607
http://www.nxtbook.com/nxtbooks/impressions/201605
http://www.nxtbook.com/nxtbooks/impressions/201604
http://www.nxtbook.com/nxtbooks/impressions/201603
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
http://www.nxtbook.com/nxtbooks/impressions/201602
http://www.nxtbook.com/nxtbooks/impressions/201601
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
http://www.nxtbook.com/nxtbooks/impressions/201512
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
http://www.nxtbook.com/nxtbooks/impressions/201510
http://www.nxtbook.com/nxtbooks/impressions/201509
http://www.nxtbook.com/nxtbooks/impressions/201508
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
http://www.nxtbook.com/nxtbooks/impressions/20150607
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
http://www.nxtbook.com/nxtbooks/impressions/201504
http://www.nxtbook.com/nxtbooks/impressions/201503
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
http://www.nxtbook.com/nxtbooks/impressions/201502
http://www.nxtbook.com/nxtbooks/impressions/201501
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
http://www.nxtbook.com/nxtbooks/impressions/201412
http://www.nxtbook.com/nxtbooks/impressions/201410
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
http://www.nxtbook.com/nxtbooks/impressions/201409
http://www.nxtbook.com/nxtbooks/impressions/201408
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
http://www.nxtbook.com/nxtbooks/impressions/20140607
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201404
http://www.nxtbook.com/nxtbooks/impressions/201403
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201402
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
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