con tents Features 22 08/201 7 Fleecewear Lightens the Load 26 Trending in the Branding World 31 Boundaries OpeningThoughts 06 First Impressions 08 From the Show Director 11 Overheard 16 First Look 18 Scene at ISS 21 On Design Think.Make.Do. 36 Shop Talk 38 Embroidery Technique 42 Screen Printing Graphics & Design 45 Direct-To-Garment 48 Heat Printing 52 Ad Index/Online Directory 53 Classifieds P.2 I M P R E S S I O N S M A G . C O M AUGUST 2017 ON THE COVER: GARMENT ILLUSTRATION BY JOHN JOHN COURTESY OF S&S ACTIVEWEAR; DESIGN BY GREAT DANE GRAPHICS; DECORATION BY OKI DATA AMERICAS; PHOTOGRAPHY BY HENRY BERNSTEIN, THREE DRIVEWAY MEDIA, SOLON ,OHIO Breaking DTGhttp://www.IMPRESSIONSMAG.COM