Impressions - August 2017 - 24

style 320/331. As far as fashion fleece, the
BELLA+CANVAS Sponge hoodies (styles
3739 and 3719) are popular, as well as J.
America's premium fleece hood (style 8824),
Cumberledge says.
For now, lightweight fleece will continue to drive buyer decisions. "Warmth and
wind protection without bulk is in demand,"
says Mark Seymour, chief sales officer, Next
Level Apparel.
In keeping with the trend, Next Level
offers a 5.3-ounce midweight French terry garment in three styles that resemble the
heavier fabrics of the past, but are softer with
a tight knit for printer friendly durability.

About Variety

Fleecewear Products
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Impressions Product Guide to Fleecewear,
which will be emailed Aug. 29.
1. Augusta Sportswear Performance Fleece
Includes Zoe Hoody (style 5556), Zoe Full-Zip
Hoody (style 5558) and ladies' fleece jogger
(style 5564)  Made of 100% polyester tonal
performance wicking fleece  Contrast-color,
lightweight mesh hood lining with heathered
tipped drawcord featured only on sizes M-2XL
 Pad-print label  Available in ladies' sizes XS-2XL
Use Info⋅Action #300 at impressionsmag.com/infoaction

2. Champion Women's French Terry Crew
Style AO550, part of the Champion Originals
collection  Targets fashion-forward Millennials
but focuses on printability, according to the
company  Made of 7.4-ounce, rayon/poly/cotton
tri-blend fabric that is absorbent, soft and offers
stretch  Features fashion boat neck and raglan
armholes  Available in sizes S-2XL
Use Info⋅Action #301 at impressionsmag.com/infoaction

3. AWDis (All We Do is) Varsity Contrast Hoodie
Style JHA003 from Citadel Brands  Features
hidden earphone loops, small opening for
earphones inside the pocket and twin-needle
stitching  Soft, cotton-faced fabric creates ideal

P.24

printing surface, according to the company
 Available in 24 contrasts

Use Info⋅Action #302 at impressionsmag.com/infoaction

4. JERZEES NuBLEND Pocketed
Jogger Sweatpants
Style 975MPR  Made of 7.2-ounce, 60/40 cotton/
polyester preshrunk jersey  Modern fit in a lighter
weight  Features a tapered leg, differential rise
and three-needle covered elastic waistband with
external drawcord  Adult sizes S-3XL available in
four colors
Use Info⋅Action #303 at impressionsmag.com/infoaction

5. Delta Apparel French Terry Crew
Style 97100  Made of 7.5-ounce, 55%
cotton/45% polyester and ring-spun, preshrunk
French terry  Features 1×1 rib capped neck and
cuffs with Lycra spandex  Side seamed with
raglan sleeves  Available in 10 colors
Use Info⋅Action #304 at impressionsmag.com/infoaction

6. Hanes nano Fleece Pullover Hood
Style N270  Made of 7.2-ounce, 80% ring-spun
cotton/20% polyester  The 100% cotton face
provides an ideal printing surface, according to the
company  Contemporary fit and lightweight
 Crew, quarter-zip and full-zip styles also available
in vintage and saturated colors
Use Info⋅Action #305 at impressionsmag.com/infoaction

I M P R E S S I O N S M A G . C O M AUGUST 2017

One of the more compelling aspects of
fl eece is that it can be used for various
purposes, including layering. Seymour says
crossover fleece styles can go from the gym
to the street.
For example, Next Level's unisex mock
twist hoodie (style 2021), featuring a snowy
heathered look, offers the combination of
performance fabric and street-inspired
styling. "Athleisure has also affected taste,"
Seymour says. Take the company's deniminspired 7.4-ounce fabric, which is
available in men's and women's joggers, and
a full-zip hoodie.
Next Level also has high hopes for its
PCH pullover hoodie (style 9300), made of
a 7.4-ounce, soft and stretchy fabric with
side pockets and an open bottom for a "poncho beach" vibe. "[Wearers] won't want to
take it off when the fog rolls in and music
cranks up," Seymour says.
Color pops also are driving fleecewear
trends at retail. "Fleece colors used to come
in a more classic palette, but I'm seeing
a trend toward 'pop' colors like turquoise,
mint, heather Bay Blue/teal and plum,"
Seymour says.
Contrasting-color combinations also are
popular, he says. To take advantage, Next
Level offers more than 20 contrasting hoodto-body combinations in its French terry line.

Looking Down the Road
All told, the fleecewear market is setting itself up to accommodate the variety, nostalgia

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Impressions - August 2017

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