Impressions - September 2017 - 30

Novelty garment washes and dyes,
including mineral and burnout washes,
are hot at retail and in wholesale.
Photo courtesy of Threadfast Apparel.

Impressions: Retail has seen a proliferation of
transparent, sustainably conscious brands in
recent years. Have you seen this same shift
at wholesale?
AA: Many retail brands have been able to build
their brand DNA based on "green products"and
have developed a loyal customer base willing
to pay a premium. I do not see many brands
that have succeeded in the same way on a large
scale in the wholesale market. Here, the challenge is to deliver these product attributes, but
without a premium. We started evaluating the
BCI [Better Cotton Initiative] platform as a
possible vehicle for us to do just that.
KW: We have seen this shift as a requirement
from our retail customers. In recent years, we
have seen more requests for documentation
and testing of our products from testing facilities, like Bureau Varatas. They work with us
to make sure all of our fabrics are compliant
to sustainability and safety standards. We are
focused and tuned into this direction, as we
are WRAP-certified.
MS: This is an important trend and a
personal crusade for me. I have 18- and 20-yearold [kids] that have taught me not only the
importance of sustainability, but also the
significance their generation places on
sustainability when making a buying decision.
Our industry does not have a great track record in this area for three important reasons.
I believe that a sustainable option must also
offer value, fit current fashion standards and
be available in deep inventory.
P.30

Impressions: Free and expedited shipping are
no longer options, but requirements for today's
retail consumers. Are you seeing this same demand for speed on the wholesale level?
NA: Everyone wants free shipping. However,
we have seen a particular push toward expedited shipping in the recent months on the
wholesale level, as more brands monitor trends
closely and want to get their products just right
in light of the current trends.
AA: Yes, and the industry is very well-positioned
to deliver. The distributor network serves a vital
role in providing "Amazon-Prime-or-better"
service levels. While many brands are questioning the role these distributors play and are
trying to go direct, we are strengthening our
partnership with alphabroder, our exclusive
distributor. We view their geographic footprint and logistics expertise as a strong strategic
complement to our product mix.
MS: Absolutely. For this reason, we believe in
deep "at-once" inventory and a strong partnership with our wholesale distribution partners.
With more than 40 locations in the United
States and deep available at-once inventory,
the customer can get our product next day
with great regularity and confidence.
Impressions: What future retail trends do you
predict will have an impact on the wholesale
industry?
NA: In the recent past, we have seen a
significant increase in demand for streetwear-oriented products, and [a move] away

I M P R E S S I O N S M A G . C O M SEPTEMBER 2017

from basic colors. More distressed looks, more
finishes and color processes - anything that
is not basic should have an impact.
AA: The retail community is absorbing the
first wave of disruptive technology, a lot of
which is showing up in sectors that are not
apparel. The retailers that will survive will embrace technology as the single most important
aspect of their business models. We will start
to feel this on the wholesale side of the business as well. Virtual dressing rooms, artificial
intelligence and big data forecasting demand,
augmented reality replacing presentation catalogs in the ASI industry, the fully automated
sewing line - it's all coming.
KW: We are seeing a trend of the junior market demanding silhouettes that were previously
known for the male or unisex spec, but changed
up to be available in more of a feminine color
palette and decorated specifically for women.
MS: Soft, lightweight fleece is a huge retail
trend. We launched a lightweight-fleece line in
2016 and will be on a major expansion phase
over the next three years. Ultra-soft, T-shirtweight and midweight fleece [also] are in high
demand, and can be worn as layers throughout
the year. Finally, festival wear is influencing
our line in a big way. 
Casual comfort is the
sought-after style both at
retail and in the wholesale
industry. Photo courtesy of
Cotton Heritage.


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Table of Contents for the Digital Edition of Impressions - September 2017

Impressions - September 2017
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
High-Flying Outerwear Embroidery
Cut From the Same Cloth
Screen Making in a New Era
Shop Talk
Embroidery Design & Digitizing
Sublimation
Direct-To-Garment
Ad Index/Online Directory
Classifieds
Impressions - September 2017 - CT1
Impressions - September 2017 - CT2
Impressions - September 2017 - Impressions - September 2017
Impressions - September 2017 - Cover2
Impressions - September 2017 - 1
Impressions - September 2017 - Contents
Impressions - September 2017 - 3
Impressions - September 2017 - 4
Impressions - September 2017 - 5
Impressions - September 2017 - First Impressions
Impressions - September 2017 - 7
Impressions - September 2017 - From the Show Director
Impressions - September 2017 - 9
Impressions - September 2017 - Overheard
Impressions - September 2017 - 11
Impressions - September 2017 - 12
Impressions - September 2017 - 13
Impressions - September 2017 - 14
Impressions - September 2017 - 15
Impressions - September 2017 - 15a
Impressions - September 2017 - 15b
Impressions - September 2017 - First Look
Impressions - September 2017 - 17
Impressions - September 2017 - 18
Impressions - September 2017 - Scene at ISS
Impressions - September 2017 - On Design
Impressions - September 2017 - 21
Impressions - September 2017 - High-Flying Outerwear Embroidery
Impressions - September 2017 - 23
Impressions - September 2017 - 24
Impressions - September 2017 - 25
Impressions - September 2017 - 26
Impressions - September 2017 - 27
Impressions - September 2017 - Cut From the Same Cloth
Impressions - September 2017 - 29
Impressions - September 2017 - 30
Impressions - September 2017 - 31
Impressions - September 2017 - Screen Making in a New Era
Impressions - September 2017 - 33
Impressions - September 2017 - 34
Impressions - September 2017 - 35
Impressions - September 2017 - 36
Impressions - September 2017 - Shop Talk
Impressions - September 2017 - 38
Impressions - September 2017 - Embroidery Design & Digitizing
Impressions - September 2017 - 40
Impressions - September 2017 - 41
Impressions - September 2017 - Sublimation
Impressions - September 2017 - 43
Impressions - September 2017 - 44
Impressions - September 2017 - 45
Impressions - September 2017 - Direct-To-Garment
Impressions - September 2017 - 47
Impressions - September 2017 - 48
Impressions - September 2017 - 49
Impressions - September 2017 - Ad Index/Online Directory
Impressions - September 2017 - Classifieds
Impressions - September 2017 - 52
Impressions - September 2017 - Cover3
Impressions - September 2017 - Cover4
Impressions - September 2017 - IO1
Impressions - September 2017 - IO2
Impressions - September 2017 - IO3
Impressions - September 2017 - IO4
Impressions - September 2017 - IO5
Impressions - September 2017 - IO6
Impressions - September 2017 - IF1
Impressions - September 2017 - IF2
Impressions - September 2017 - IF3
Impressions - September 2017 - IF4
Impressions - September 2017 - IF5
Impressions - September 2017 - IF6
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http://www.nxtbook.com/nxtbooks/impressions/201501
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http://www.nxtbook.com/nxtbooks/impressions/201410
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
http://www.nxtbook.com/nxtbooks/impressions/201409
http://www.nxtbook.com/nxtbooks/impressions/201408
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http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
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http://www.nxtbook.com/nxtbooks/impressions/201403
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http://www.nxtbook.com/nxtbooks/impressions/201402
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
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