Impressions - September 2017 - 48

4. Myth: DTG is too slow for real
production.
Truth: Using multiple machines to print
larger runs is becoming common.
Is it more efficient to print 500 shirts
using screen printing instead of DTG
printing? Yes, if you have the option of
performing screen printing yourself or
contracting out the job. DTG is best suited
for shorter runs; in fact, you can make
money by printing just one shirt.
However, the number of decorators with
multiple machines steadily is increasing.
Multiple machines means greater potential
for printing larger orders.And remember,
printing can commence almost instantly,
in contrast to the preparation and setup
times, and cleanup after the fact, necessary
for screen printing.
I have seen a single operator running
up to four DTG printers, along with a
conveyor dryer. In these facilities, the environment (temperature and humidity)
is better controlled compared to that of
a traditional screen-printing production
floor, so the conveyor dryer is a better fit.
5. Myth: DTG inks are too expensive
to turn a profit.
Truth: Other factors impact costs, and
the pricing standard for DTG is set high.
It's important not to be trapped into
believing your customers only will pay
a certain amount for decorated apparel. The limitations you put on your
money-making potential probably has
more to do with you than what your
customer is willing to pay.
Comparing the cost of a one-color
screen print to the thousands of colors
available with DTG isn't reasonable. Can
you do a one-color print on a DTG
printer? Sure, but the cost is the same to

The fact that many DTG users
have successfully printed on
polyester is a positive indicator
for the future of decoration
on the substrate.

do a full-color photographic image, so
offering that option to your customers
only makes sense.
All factors must be considered when
calculating total decorating costs. Many
people fail to consider the costs related to time involved in the preparation

and post-printing processes. While
screen-printing inks are far less expensive than DTG inks, the investments in
screens, chemicals, film and time - from
start to finish - make the costs much
more comparable.
DTG decorators have been given a
wonderful gift. Large online decorators,
nearly all of which use DTG technology,
have basically set the price for all who use
the technology. By publishing a healthy
price over DTG-printed garments - about
$20 - they have established an industry
standard. Ink costs vary among DTG ink
systems, but with an average cost of about
50 cents on a light garment and $2 on a
dark garment, there is much money to
be made. 
Terry Combs is a 35-plus-year veteran of the garment
printing industry, and has managed production shops
large and small across the United States. He currently
does sales and training with Equipment Zone, Franklin
Lakes, New Jersey. His recent books, "Screen Printing: A Practical Guide," and "Direct-to-Garment:
A Practical Guide," are available on Amazon. For

Use Info*Action #14 at impressionsmag.com/infoaction

P.48

i m p r e s s i o n s m a g . c o m SEPTEMBER 2017

more information, visit terrycombs.com.


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Table of Contents for the Digital Edition of Impressions - September 2017

Impressions - September 2017
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
High-Flying Outerwear Embroidery
Cut From the Same Cloth
Screen Making in a New Era
Shop Talk
Embroidery Design & Digitizing
Sublimation
Direct-To-Garment
Ad Index/Online Directory
Classifieds
Impressions - September 2017 - CT1
Impressions - September 2017 - CT2
Impressions - September 2017 - Impressions - September 2017
Impressions - September 2017 - Cover2
Impressions - September 2017 - 1
Impressions - September 2017 - Contents
Impressions - September 2017 - 3
Impressions - September 2017 - 4
Impressions - September 2017 - 5
Impressions - September 2017 - First Impressions
Impressions - September 2017 - 7
Impressions - September 2017 - From the Show Director
Impressions - September 2017 - 9
Impressions - September 2017 - Overheard
Impressions - September 2017 - 11
Impressions - September 2017 - 12
Impressions - September 2017 - 13
Impressions - September 2017 - 14
Impressions - September 2017 - 15
Impressions - September 2017 - 15a
Impressions - September 2017 - 15b
Impressions - September 2017 - First Look
Impressions - September 2017 - 17
Impressions - September 2017 - 18
Impressions - September 2017 - Scene at ISS
Impressions - September 2017 - On Design
Impressions - September 2017 - 21
Impressions - September 2017 - High-Flying Outerwear Embroidery
Impressions - September 2017 - 23
Impressions - September 2017 - 24
Impressions - September 2017 - 25
Impressions - September 2017 - 26
Impressions - September 2017 - 27
Impressions - September 2017 - Cut From the Same Cloth
Impressions - September 2017 - 29
Impressions - September 2017 - 30
Impressions - September 2017 - 31
Impressions - September 2017 - Screen Making in a New Era
Impressions - September 2017 - 33
Impressions - September 2017 - 34
Impressions - September 2017 - 35
Impressions - September 2017 - 36
Impressions - September 2017 - Shop Talk
Impressions - September 2017 - 38
Impressions - September 2017 - Embroidery Design & Digitizing
Impressions - September 2017 - 40
Impressions - September 2017 - 41
Impressions - September 2017 - Sublimation
Impressions - September 2017 - 43
Impressions - September 2017 - 44
Impressions - September 2017 - 45
Impressions - September 2017 - Direct-To-Garment
Impressions - September 2017 - 47
Impressions - September 2017 - 48
Impressions - September 2017 - 49
Impressions - September 2017 - Ad Index/Online Directory
Impressions - September 2017 - Classifieds
Impressions - September 2017 - 52
Impressions - September 2017 - Cover3
Impressions - September 2017 - Cover4
Impressions - September 2017 - IO1
Impressions - September 2017 - IO2
Impressions - September 2017 - IO3
Impressions - September 2017 - IO4
Impressions - September 2017 - IO5
Impressions - September 2017 - IO6
Impressions - September 2017 - IF1
Impressions - September 2017 - IF2
Impressions - September 2017 - IF3
Impressions - September 2017 - IF4
Impressions - September 2017 - IF5
Impressions - September 2017 - IF6
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http://www.nxtbook.com/nxtbooks/impressions/201801
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http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
http://www.nxtbook.com/nxtbooks/impressions/201702
http://www.nxtbook.com/nxtbooks/impressions/201701
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http://www.nxtbook.com/nxtbooks/impressions/201610
http://www.nxtbook.com/nxtbooks/impressions/201609
http://www.nxtbook.com/nxtbooks/impressions/201608
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
http://www.nxtbook.com/nxtbooks/impressions/20160607
http://www.nxtbook.com/nxtbooks/impressions/201605
http://www.nxtbook.com/nxtbooks/impressions/201604
http://www.nxtbook.com/nxtbooks/impressions/201603
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
http://www.nxtbook.com/nxtbooks/impressions/201602
http://www.nxtbook.com/nxtbooks/impressions/201601
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
http://www.nxtbook.com/nxtbooks/impressions/201512
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
http://www.nxtbook.com/nxtbooks/impressions/201510
http://www.nxtbook.com/nxtbooks/impressions/201509
http://www.nxtbook.com/nxtbooks/impressions/201508
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
http://www.nxtbook.com/nxtbooks/impressions/20150607
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
http://www.nxtbook.com/nxtbooks/impressions/201504
http://www.nxtbook.com/nxtbooks/impressions/201503
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
http://www.nxtbook.com/nxtbooks/impressions/201502
http://www.nxtbook.com/nxtbooks/impressions/201501
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
http://www.nxtbook.com/nxtbooks/impressions/201412
http://www.nxtbook.com/nxtbooks/impressions/201410
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
http://www.nxtbook.com/nxtbooks/impressions/201409
http://www.nxtbook.com/nxtbooks/impressions/201408
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
http://www.nxtbook.com/nxtbooks/impressions/20140607
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201404
http://www.nxtbook.com/nxtbooks/impressions/201403
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201402
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
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