Impressions - September 2017 - 8

from the
show director

Adapting to
Change
IN TODAY'S EVER-CHANGING business landscape, success usually depends on the ability to adapt. In
most cases, growth and survival depend on finding
new ways of doing business or positively reacting
to the changes that inevitably come, regardless
of industry.
This may mean throwing the notion of "that's how
we've always done it" out the window in order to
gain a fresh perspective. Or, it could mean paying
attention to trends, new ideas and behaviors in
order to stay ahead of the curve. You may not need
to reinvent the wheel, but simply point it in a
new direction.
Our industry is no different. One example would
be the "retail effect" that has emerged in recent
years. Modern advancements in technology have led
to a revamped relationship between the retail and
wholesale channels as they become more closely
aligned. In the pages of Impressions, editors have
reported that trends at retail now trickle down
to wholesale much more quickly due to customer and
end-user expectations. It marks a fundamental shift
that requires adaptation from industry suppliers.
P.8

I M P R E S S I O N S M A G . C O M SEPTEMBER 2017

We experience similar trends with
our Imprinted Sportswear Shows
(ISS) events. The rise of digital
technologies and their expanded
range of capabilities have created
low-cost entry points for screen
printers, embroiderers and digital decorators. Traditional shops
can offer more services, but new,
non-traditional businesses also
can join the fold. Our universe is
expanding, so we must follow suit.
Join us in Orlando, Florida, for
ISS Orlando (Sept. 7-9) or in Fort
Worth, Texas, for ISS Fort Worth
(Sept. 22-24) and explore firsthand how we can help your business
adapt. Visit issshows.com for more
information or connect with us
on social media. We can't wait to
interact with you and discuss how
we can help you establish or grow
your business. 

JOSHUA CARRUTH,
SHOW DIRECTOR

josh.carruth@emeraldexpo.com
(678) 781-7905


http://www.issshows.com http://www.issshows.com http://www.IMPRESSIONSMAG.COM

Table of Contents for the Digital Edition of Impressions - September 2017

Impressions - September 2017
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
High-Flying Outerwear Embroidery
Cut From the Same Cloth
Screen Making in a New Era
Shop Talk
Embroidery Design & Digitizing
Sublimation
Direct-To-Garment
Ad Index/Online Directory
Classifieds
Impressions - September 2017 - CT1
Impressions - September 2017 - CT2
Impressions - September 2017 - Impressions - September 2017
Impressions - September 2017 - Cover2
Impressions - September 2017 - 1
Impressions - September 2017 - Contents
Impressions - September 2017 - 3
Impressions - September 2017 - 4
Impressions - September 2017 - 5
Impressions - September 2017 - First Impressions
Impressions - September 2017 - 7
Impressions - September 2017 - From the Show Director
Impressions - September 2017 - 9
Impressions - September 2017 - Overheard
Impressions - September 2017 - 11
Impressions - September 2017 - 12
Impressions - September 2017 - 13
Impressions - September 2017 - 14
Impressions - September 2017 - 15
Impressions - September 2017 - 15a
Impressions - September 2017 - 15b
Impressions - September 2017 - First Look
Impressions - September 2017 - 17
Impressions - September 2017 - 18
Impressions - September 2017 - Scene at ISS
Impressions - September 2017 - On Design
Impressions - September 2017 - 21
Impressions - September 2017 - High-Flying Outerwear Embroidery
Impressions - September 2017 - 23
Impressions - September 2017 - 24
Impressions - September 2017 - 25
Impressions - September 2017 - 26
Impressions - September 2017 - 27
Impressions - September 2017 - Cut From the Same Cloth
Impressions - September 2017 - 29
Impressions - September 2017 - 30
Impressions - September 2017 - 31
Impressions - September 2017 - Screen Making in a New Era
Impressions - September 2017 - 33
Impressions - September 2017 - 34
Impressions - September 2017 - 35
Impressions - September 2017 - 36
Impressions - September 2017 - Shop Talk
Impressions - September 2017 - 38
Impressions - September 2017 - Embroidery Design & Digitizing
Impressions - September 2017 - 40
Impressions - September 2017 - 41
Impressions - September 2017 - Sublimation
Impressions - September 2017 - 43
Impressions - September 2017 - 44
Impressions - September 2017 - 45
Impressions - September 2017 - Direct-To-Garment
Impressions - September 2017 - 47
Impressions - September 2017 - 48
Impressions - September 2017 - 49
Impressions - September 2017 - Ad Index/Online Directory
Impressions - September 2017 - Classifieds
Impressions - September 2017 - 52
Impressions - September 2017 - Cover3
Impressions - September 2017 - Cover4
Impressions - September 2017 - IO1
Impressions - September 2017 - IO2
Impressions - September 2017 - IO3
Impressions - September 2017 - IO4
Impressions - September 2017 - IO5
Impressions - September 2017 - IO6
Impressions - September 2017 - IF1
Impressions - September 2017 - IF2
Impressions - September 2017 - IF3
Impressions - September 2017 - IF4
Impressions - September 2017 - IF5
Impressions - September 2017 - IF6
http://www.nxtbook.com/nxtbooks/impressions/202002
http://www.nxtbook.com/nxtbooks/impressions/202001
http://www.nxtbook.com/nxtbooks/impressions/201912
http://www.nxtbook.com/nxtbooks/impressions/dd_2019
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http://www.nxtbook.com/nxtbooks/impressions/201909
http://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
http://www.nxtbook.com/nxtbooks/impressions/201908
http://www.nxtbook.com/nxtbooks/impressions/20190607
http://www.nxtbook.com/nxtbooks/impressions/201905
http://www.nxtbook.com/nxtbooks/impressions/201904
http://www.nxtbook.com/nxtbooks/impressions/201903
http://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
http://www.nxtbook.com/nxtbooks/impressions/201902
http://www.nxtbook.com/nxtbooks/impressions/201901
http://www.nxtbook.com/nxtbooks/impressions/201812
http://www.nxtbook.com/nxtbooks/impressions/dd_2018
http://www.nxtbook.com/nxtbooks/impressions/201810
http://www.nxtbook.com/nxtbooks/impressions/201809
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
http://www.nxtbook.com/nxtbooks/impressions/201808
http://www.nxtbook.com/nxtbooks/impressions/201806
http://www.nxtbook.com/nxtbooks/impressions/201805
http://www.nxtbook.com/nxtbooks/impressions/201804
http://www.nxtbook.com/nxtbooks/impressions/201803
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
http://www.nxtbook.com/nxtbooks/impressions/201802
http://www.nxtbook.com/nxtbooks/impressions/201801
http://www.nxtbook.com/nxtbooks/impressions/201712
http://www.nxtbook.com/nxtbooks/impressions/201710
http://www.nxtbook.com/nxtbooks/impressions/201709
http://www.nxtbook.com/nxtbooks/impressions/201708
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
http://www.nxtbook.com/nxtbooks/impressions/20170607
http://www.nxtbook.com/nxtbooks/impressions/201705
http://www.nxtbook.com/nxtbooks/impressions/201704
http://www.nxtbook.com/nxtbooks/impressions/201703
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
http://www.nxtbook.com/nxtbooks/impressions/201702
http://www.nxtbook.com/nxtbooks/impressions/201701
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
http://www.nxtbook.com/nxtbooks/impressions/201612
http://www.nxtbook.com/nxtbooks/impressions/201610
http://www.nxtbook.com/nxtbooks/impressions/201609
http://www.nxtbook.com/nxtbooks/impressions/201608
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
http://www.nxtbook.com/nxtbooks/impressions/20160607
http://www.nxtbook.com/nxtbooks/impressions/201605
http://www.nxtbook.com/nxtbooks/impressions/201604
http://www.nxtbook.com/nxtbooks/impressions/201603
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
http://www.nxtbook.com/nxtbooks/impressions/201602
http://www.nxtbook.com/nxtbooks/impressions/201601
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
http://www.nxtbook.com/nxtbooks/impressions/201512
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
http://www.nxtbook.com/nxtbooks/impressions/201510
http://www.nxtbook.com/nxtbooks/impressions/201509
http://www.nxtbook.com/nxtbooks/impressions/201508
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
http://www.nxtbook.com/nxtbooks/impressions/20150607
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
http://www.nxtbook.com/nxtbooks/impressions/201504
http://www.nxtbook.com/nxtbooks/impressions/201503
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
http://www.nxtbook.com/nxtbooks/impressions/201502
http://www.nxtbook.com/nxtbooks/impressions/201501
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
http://www.nxtbook.com/nxtbooks/impressions/201412
http://www.nxtbook.com/nxtbooks/impressions/201410
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
http://www.nxtbook.com/nxtbooks/impressions/201409
http://www.nxtbook.com/nxtbooks/impressions/201408
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
http://www.nxtbook.com/nxtbooks/impressions/20140607
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201404
http://www.nxtbook.com/nxtbooks/impressions/201403
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201402
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
http://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
http://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
http://www.nxtbookMEDIA.com