Impressions - October 2017 - 32

7

Simply browsing websites
like Etsy reveals tons of
personalized home-textile items,
including throw pillows. Photo
courtesy of Pic The Gift LLC.

like door and car mats, comfort mats and
more. The home-textile market is growing
and doesn't show signs of stopping anytime soon.
Boutique Fashion Products: Gone are
the days of boutiques and other fashionoriented retail outlets searching for next
season's trends a year in advance, then placing large stock orders for delivery in four
to five months. Consumers and retail stores
now demand shorter turnaround times and
smaller minimum-order quantities to keep
up with the changing pace of fashion trends.
Sublimation allows for ideal management
of these demands. Joe Werner, CEO of
Before + Again, started his women's fashion line in 2008 during the recession. "As
a just-in-time manufacturer, our ability
to turn around highly creative pieces with
low minimums fit well for a market that
was nervous about high inventory levels,"
he says. "And in the fashion business, it is
key to be able to quickly react to what is
on trend now and replenish product versus
waiting months for foreign goods, which
also require larger orders. [The] bottom line
[is] our equipment, design and production
processes allowed us to mitigate risk to
stores and give a tremendous amount of
creative choice to consumers."
A less-expensive process, faster production
and new markets are the main benefits of
using wide-format sublimation and roll-toroll technology. So don't wait to dive in. 
Aaron Montgomery has been involved with the
garment decorating and personalization industry since 2000 and the digital printing industry
since 1997. He co-hosts the 2 Regular Guys industry podcast at 2regularguys.com, and you
can find blogs about a wide range of topics at
aaronmontgomery.info.
P.32

8

10

9

12

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New Products: Digital Equipment & Supplies
7. Lawson Screen & Digital Products Silver-Jet
Pre-Treat Sprayer
Guarantees consistent results and removes the
frustration of pretreating by hand, according
to the company  Features adjustable spray
speeds for applying pretreatment on dark and
light garments, T-shirts, long-sleeve shirts, sweat
shirts, hoodies and more  Adjustable spray
length and width means perfect application for
a full front, pocket or sleeve, according to the
company

10. Kornit Storm Hexa
Direct-to-Garment Printer
 From Hirsch Solutions  Six-color-plus-white
industrial digital inkjet garment printer  Ideal for
decorators looking to get richer colors that are not
possible with CMYK-only printers, according to
the company  Creates vivid colors using CMYK,
red and green to expand the color gamut by 30%
 Designed for high-volume production
Use Info⋅Action #409 at impressionsmag.com/infoaction

Use Info⋅Action #406 at impressionsmag.com/infoaction

8. Hotronix Dual Air Fusion Heat Press
Dual 16" x 20" workstations  Functionality of two
presses in one, making heat printing up to 50%
more productive, according to the company
 Air-operated, shuttle-style heat press allows
users to prepare one garment while the other is
being pressed

11. GSG Brother GT-361
Direct-to-Garment Printer
Mid-level model that can print on darks and has
two white print heads  Engineered for design
checks and short print runs  Capable of printing
up to 1,200 dpi and features a built-in user
interface  No RIP required

Use Info⋅Action #407 at impressionsmag.com/infoaction

Use Info⋅Action #410 at impressionsmag.com/infoaction

9. Ryonet ROQ Hybrid
Combines advantages of digital and screen
printing in a DTG machine that works in
synchronization with an automatic screenprinting press  Glitter, foil and 3-D effects can
be combined in a wide range of colors while
achieving a soft hand, according to the company
 Technology pairs digital quality with fewer
screens, faster setup and the productivity of
screen printing

12. RhinoTech RT Swingman Heat Press 20
Swing-away heat press features a 16" x 20" heat
platen, and digital time and temperature settings
 Full range of repeatable pressure adjustments
and an over-the-center lever for easy lock down
 Performs well when transferring images to
ceramic tile, metal, wood and glass, mouse pads,
puff, rhinestones and hot-split transfers, according
to the company

Use Info⋅Action #408 at impressionsmag.com/infoaction

Use Info⋅Action #411 at impressionsmag.com/infoaction

I M P R E S S I O N S M A G . C O M OCT./NOV. 2017


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Impressions - October 2017

Table of Contents for the Digital Edition of Impressions - October 2017

Impressions - October 2017
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Pumping Up Performancewear Profits
The Wide World of Sublimation
Considering Contract Printing?
Shop Talk
Screen Printing Graphics & Design
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Classifieds
Impressions - October 2017 - CT1
Impressions - October 2017 - CT2
Impressions - October 2017 - Impressions - October 2017
Impressions - October 2017 - Cover2
Impressions - October 2017 - 1
Impressions - October 2017 - Contents
Impressions - October 2017 - 3
Impressions - October 2017 - 4
Impressions - October 2017 - 5
Impressions - October 2017 - First Impressions
Impressions - October 2017 - 7
Impressions - October 2017 - From the Show Director
Impressions - October 2017 - 9
Impressions - October 2017 - 10
Impressions - October 2017 - Overheard
Impressions - October 2017 - 12
Impressions - October 2017 - 13
Impressions - October 2017 - 14
Impressions - October 2017 - 15
Impressions - October 2017 - First Look
Impressions - October 2017 - 17
Impressions - October 2017 - 17a
Impressions - October 2017 - 17b
Impressions - October 2017 - Scene at ISS
Impressions - October 2017 - 19
Impressions - October 2017 - On Design
Impressions - October 2017 - 21
Impressions - October 2017 - Pumping Up Performancewear Profits
Impressions - October 2017 - 23
Impressions - October 2017 - 24
Impressions - October 2017 - 25
Impressions - October 2017 - 26
Impressions - October 2017 - 27
Impressions - October 2017 - 28
Impressions - October 2017 - 29
Impressions - October 2017 - The Wide World of Sublimation
Impressions - October 2017 - 31
Impressions - October 2017 - 32
Impressions - October 2017 - Considering Contract Printing?
Impressions - October 2017 - 34
Impressions - October 2017 - 35
Impressions - October 2017 - Shop Talk
Impressions - October 2017 - 37
Impressions - October 2017 - Screen Printing Graphics & Design
Impressions - October 2017 - 39
Impressions - October 2017 - 40
Impressions - October 2017 - 41
Impressions - October 2017 - Direct-To-Garment
Impressions - October 2017 - 43
Impressions - October 2017 - 44
Impressions - October 2017 - 45
Impressions - October 2017 - 46
Impressions - October 2017 - Heat Printing
Impressions - October 2017 - 48
Impressions - October 2017 - 49
Impressions - October 2017 - 50
Impressions - October 2017 - 51
Impressions - October 2017 - Ad Index/Online Directory
Impressions - October 2017 - Classifieds
Impressions - October 2017 - 54
Impressions - October 2017 - Cover3
Impressions - October 2017 - Cover4
Impressions - October 2017 - IL1
Impressions - October 2017 - IL2
Impressions - October 2017 - IL3
Impressions - October 2017 - IL4
Impressions - October 2017 - IL5
Impressions - October 2017 - IL6
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
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https://www.nxtbook.com/emerald/impressions/20230102
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https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
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