Once you have an idea of the event type, take a look at its facilities. Will you be working outdoors or inside? Do you need a local vendor's license or special permit? concerned about being heard. Second, are they spending money or just browsing? Our worst experiences have been craft shows and street festivals.They tend to attract families looking for bargain-basement deals, rather than serious buyers. (An admission charge usually indicates serious buyers will be attending.) Our best results have been specialty shows that are geared toward a segment of the population with a healthy discretionary income. Next, choose the merchandise you want to sell, and remember to offer something the target market will purchase.You also should be careful with inventory costs. Select items that have a high margin, but also are easy to sell on a daily basis so you can get rid of them if the event wasn't as successful as you had hoped. Pay attention to production time. Coffee mugs are excellent all-around products that appeal to virtually every market. But, a single mug can take up to five minutes of pressing time compared to one minute of pressing time for flat products.That means you can press five flat items in the same time as one mug. Another factor to consider with inventory is visual appeal.Your displays will be much more interesting and exciting if you have a variety of merchandise styles and Use Info*Action #17 at impressionsmag.com/infoaction See us at ISS Long Beach JANUARY 2018 P.51http://www.brotherdtg.com/synergy http://www.brotherdtg.com/synergy http://www.impressionsmag.com/infoaction