Impressions - March 2018 - 10

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Hanes Introduces
ComfortWash

The lived-in, garment-dye look
is trending at retail and wholesale.

HIRSCH TURNS 50

HANES, Winston-Salem, N.C., has introduced a new line featuring
ring-spun fabric made with American-grown cotton, called ComfortWash.
ComfortWash tees are made of 5.5-ounce, 100% ring-spun cotton and fleece is made of 7.2-ounce, 80% cotton/20% polyester with
a 100% ring-spun face. The line features 15 color options and seven
silhouettes, including long- and short-sleeve pocket tees, a tank, and
a fleece crew and hoodie.
"Two years ago we took a step back and studied the printing challenges facing the garment-dye industry," says John Spivey, marketing
manager for ComfortWash. "Then we went to work with the printer
and consumer in mind. ComfortWash is unique because it eliminates
every issue prevalent with traditional garment-dyed apparel."
For embellishers, the proprietary process provides a more consistent
canvas, eliminating the messiness and unpredictability of printing
pigment-dyed garments; for customers, the line offers a soft hand
without the bleeding commonly seen with garment-dyed apparel,
according to Spivey.
"We saw an opportunity to offer a better solution to what was
currently in the market," Spivey says. "We worked closely with consumers and wholesalers to identify this key mix of styles and colors.
We'll continue to stay on trend and grow."
For more information, visit hanes.com. - L.V.

Hirsch celebrated its 50th anniversary
on-site at ISS Long Beach.

Hirsch Solutions, Hauppauge,
New York, is celebrating its
50th anniversary this year. ¶
Since the company's inception
in 1968, it has expanded its offering from embroidery to screen
printing, textile laser engraving, direct-to-garment digital
printing and more, aiming to
help apparel decorators of all
levels grow their businesses.
¶ Hirsch has built its business
by selectively representing industry brands that provide superior quality, reliable performance and evolving technology to help
decorators find success, according to the company. ¶ Over the past 50 years, one of the company's
most significant changes was in 2016, when it changed its name from Hirsch Intl. to Hirsch Solutions
to better reflect its commitment to being a "full-solution" provider. ¶ "[We attribute our growth
to] succeeding at that mission of providing solutions," says Paul Gallagher, CEO of Hirsch Solutions. "If you're in this business, chances are you have issues. We all do. I think everyone here
operates under the idea that if 'we go help that customer be successful, we will be successful.'"
¶ Moving forward, the company says it plans to remain committed to its efforts to guide, educate,
train and support decorators. Its Solution Studio will continue to provide a visual experience with
samples crafted from each of the equipment lines Hirsch represents. This facility also doubles as
a destination for product demonstration, workflow operations and product development by allowing
visitors to see all applications under one roof. ¶ "We'd like to continue to expand and seek more
exposure to more customers," Gallagher says. "Your measurement of success is how you grow." ¶ For more
information, visit hsi.us. - L.V.
P.10

I M P R E S S I O N S M A G . C O M MARCH 2018

http://www.impressionsmag.com/news http://www.hanes.com http://www.hsi.us http://www.IMPRESSIONSMAG.COM

Impressions - March 2018

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