Impressions - April 2018 - 22

New Styles: Athletic Wear

cotton/poly  Features contrasting straps in

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Apparel, which will be emailed April 17.

racer-back details  Finished with rounded,
curved hemlines for a modern fit and flattering
silhouette  Available in seven colors and junior's
sizes S-XL

1. Champion Women's Tri-Blend Varsity Tee
Style AO350  Part of the new Champion
Originals collection  Retail-inspired design
focuses on printability, according to the
company  Features distressed printed stripes
on the sleeves, scooped bottom hem and poly/
cotton/rayon jersey blend with heathered texture
 Also available in men's crew-neck and women's
V-neck styles
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2. GAME Sportswear The Spirit Jersey
Style 1800  Made of 6.5-ounce, ultra soft ringspun 100% cotton  Full athletic cut for minimal
shrinkage, deep armholes and reinforced gussets
 Cover stitching over all stress points, including
around shoulder seams  Available in adult sizes
S-4XL in 17 stock colors; rib-knit color can be
customized
Use Info⋅Action #301 at impressionsmag.com/infoaction

3. Kavio! Contrast Strap Athletic Tank
Style JJP0663  Cut from super-soft 60/40

P.22

popular collegiate colors with diamond-back,

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4. Badger Sport Tonal Blend Racer-back Tank
Style 4161  Made from 100% sublimated polyester
moisture-management/antimicrobial fabric  A-line
body with double-needle hem and Badger heat-seal
logo on center back neck  Six colors are available in
ladies' sizes XS-2XL
Use Info⋅Action #303 at impressionsmag.com/infoaction

5. JERZEES Tri-Blend Varsity Ringer T-Shirt
Styles 602MR and 602WVR  Two companion
varsity ringers are ideal for spiritwear and
sideline apparel programs, according to
the company  Soft, lightweight fabric with
moisture-wicking properties and a classic fit
Use Info⋅Action #304 at impressionsmag.com/infoaction

6. Hanes X-Temp ¾-Sleeve Baseball Tee
Style 42BA  Patented X-Temp technology  Made
of 4.5-ounce, 60% ring-spun cotton/40% polyester
 Features 1×1 rib collar, and double-needle
hemmed sleeves and bottom hem  Tag-free neck
label  Color options include heathered neons
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I M P R E S S I O N S M A G . C O M APRIL 2018

"Stock uniforms are like vanilla
ice cream," Mertens says.
"They may not be the sexiest,
but they are still the most
popular by a mile."
- Mark Mertens, A4

and a slim fit and skill-cut sleeves on a football
jersey can make it harder to grasp.
Champion's Davis says its hard to ignore the
importance of ultraviolet protection, wicking
and odor control. And, especially with Millennials, eco-conscious clothing is a growing
market sector. This includes recycled, organic
or otherwise eco-friendly fabrics.
Wearable technology and smart fabrics
continue to dig their heels into athleticwear.
Brockhaus says smart fabrics are increasingly
valued in the market as they greatly contribute
to an athlete's comfort, as well as a uniform's
performance and durability.
"Most of our on-field products feature fabrics with our Dry-Excel technology, which
wicks moisture away from the body," she says.
"We also offer products with anti-odor properties, and use stain-release fabrics in many
of our baseball styles."
Mertens says the fabric, construction and
technology built into today's uniforms make
them far better than those of a generation
ago. As a bonus, they also are less expensive.
"[The decreasing cost] is partly due to the
advancement of technology, generally, but also
to the flattening of the distribution chain,"
he says. "More customers are buying direct,
or closer to direct, than they ever have, and
that has helped reduce prices even further."
Brockhaus reiterates that competition in
the sublimation market has reduced pricing,
bringing custom sublimated uniform costs
closer to that of stock uniforms.

Potential Growth Areas
The distribution and delivery of athletic apparel - particularly team uniforms - are
undergoing a revolution, according to Mertens.
Coaches have a huge array of stock uniforms
or customized designs from which to choose,
and they can set up online stores with a few
clicks for parents to purchase directly.

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Impressions - April 2018

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