Impressions - May 2018 - 39

"We've got caps [priced] at $3.60 that sell just as well
as those [priced] at $1.95. People aren't necessarily
as worried about price as they are about the style."
- Gary Mosley,
Kati Sportcap & Bag
says Flexfit's most innovative hat is the Flexfit Delta, which has a
seamless front panel. It couples a lightweight visor fabrication with
a new, three-layer multifunctional sweatband.
Kati Sportcap's market position is somewhat different, given that
it sells strictly in the wholesale channel. However, "everyone is price
conscious," Mosley says. "We've got caps [priced] at $3.60 that sell
just as well as those [priced] at $1.95. People aren't necessarily as
worried about price as they are about the style. I don't see that changing anytime soon."
Powell says speed, innovation and full-service capabilities will be in
Young An's future. Choi says to look for performance, lighter weight
and continued innovation from Flexfit.
"It's hard to anticipate what's going to sell on the wholesale end,"
Mosley says. "So we look at what's selling, anticipate our customers'
needs and try to have the inventory on hand to meet those needs." 

"Dad caps" and styles
with low prof iles
were trendy in 2017
and will build on that
momentum this year.

Jennifer Morrell is an award-winning writer who has written for a number of
national consumer and trade publications. For more information or to comment
on this article, email Jennifer at jennmorrell@hotmail.com.

7

8

New Styles: Headwear
7. McCreary's Tees Richardson Trucker Snapback
Style 112  Made of 35% cotton/65% polyester, with a 100% polyester mesh
back  Structured, mid-profile, six-panel style  Precurved contrast-stitch
visor  Adjustable plastic snapback style
Use Info⋅Action #406 at impressionsmag.com/infoaction

8. Capsmith CSI Flex Cap
Features a cotton front  Custom deep-fit crown with a reinforced front
 Flexible, soft performance mesh back for extra comfort and extended
wear, according to the company  Pre-assorted to include six M/L and six L/
XL sizes per dozen  Available in black, black/white, gray/white and double
pinstripe/white color combinations

9

10

Use Info⋅Action #407 at impressionsmag.com/infoaction

9. Dalco Athletic Football Referee Cap
Style C600L  Made of Flex Fit performance fabric that promotes airflow
and keeps perspiration away  Conforms to the wearer's head for a
comfortable, secure fit  Six-panel style with ProCrown shape and buckramfused front panels  Stay Dri performance sweatband and white undervisor
Use Info⋅Action #408 at impressionsmag.com/infoaction

10. Royal Apparel Women's Eco Tri-Blend Headband
Style 32130  Made of 4.5-ounce, combed, ring-spun 50% recycled RPET
polyester/37% organic cotton/13% rayon  Elastic band and tearaway label
 Eco-friendly, sustainable and made from post-consumer plastic bottles
 Made in the USA

11

12

Use Info⋅Action #409 at impressionsmag.com/infoaction

11. SanMar Mid-Profile Cap
Made of 100% polyester with PosiCharge technology  Structured style,
featuring seven-position, adjustable snap closure  Available in assorted
colors
Use Info⋅Action #410 at impressionsmag.com/infoaction

12. Transfer Express New Era Original-Fit Diamond-Era Cap
Style NE404  Combines moisture-wicking fabric and fit with an on-trend
flat bill  Made of 100% polyester Diamond Era jacquard  Structured style
features a high profile and seven-position, adjustable snap closure
 Available in 12 colors
Use Info⋅Action #411 at impressionsmag.com/infoaction

MAY 2018

P.39


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Impressions - May 2018

Table of Contents for the Digital Edition of Impressions - May 2018

Impressions - May 2018
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
The Innovators
Cultivating the Cutting Edge
Looking Back to Head Forward
Shop Talk
Screen Printing Graphics & Design
Direct-To-Garment
Classifieds
Ad Index/Online Directory
Impressions - May 2018 - Intro
Impressions - May 2018 - CT1
Impressions - May 2018 - CT2
Impressions - May 2018 - Impressions - May 2018
Impressions - May 2018 - Cover2
Impressions - May 2018 - 1
Impressions - May 2018 - Contents
Impressions - May 2018 - 3
Impressions - May 2018 - 4
Impressions - May 2018 - 5
Impressions - May 2018 - First Impressions
Impressions - May 2018 - 7
Impressions - May 2018 - From the Show Director
Impressions - May 2018 - 9
Impressions - May 2018 - 10
Impressions - May 2018 - Overheard
Impressions - May 2018 - 12
Impressions - May 2018 - 13
Impressions - May 2018 - First Look
Impressions - May 2018 - 15
Impressions - May 2018 - 15A
Impressions - May 2018 - 15B
Impressions - May 2018 - Scene at ISS
Impressions - May 2018 - On Design
Impressions - May 2018 - The Innovators
Impressions - May 2018 - 19
Impressions - May 2018 - 20
Impressions - May 2018 - 21
Impressions - May 2018 - 22
Impressions - May 2018 - 23
Impressions - May 2018 - 24
Impressions - May 2018 - Cultivating the Cutting Edge
Impressions - May 2018 - 26
Impressions - May 2018 - 27
Impressions - May 2018 - 28
Impressions - May 2018 - 29
Impressions - May 2018 - 30
Impressions - May 2018 - 31
Impressions - May 2018 - 32
Impressions - May 2018 - 33
Impressions - May 2018 - 34
Impressions - May 2018 - 35
Impressions - May 2018 - 36
Impressions - May 2018 - Looking Back to Head Forward
Impressions - May 2018 - 38
Impressions - May 2018 - 39
Impressions - May 2018 - Shop Talk
Impressions - May 2018 - 41
Impressions - May 2018 - Screen Printing Graphics & Design
Impressions - May 2018 - 43
Impressions - May 2018 - 44
Impressions - May 2018 - 45
Impressions - May 2018 - Direct-To-Garment
Impressions - May 2018 - 47
Impressions - May 2018 - 48
Impressions - May 2018 - Ad Index/Online Directory
Impressions - May 2018 - 50
Impressions - May 2018 - Cover3
Impressions - May 2018 - Cover4
Impressions - May 2018 - IH1
Impressions - May 2018 - IH2
Impressions - May 2018 - IH3
Impressions - May 2018 - IH4
Impressions - May 2018 - IH5
Impressions - May 2018 - IH6
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com