Impressions - June 2018 - 21

he childrenswear market has grown substantially in the past few years, leading
to the creation of a fashion category
that holds its own. The apparel therein mirrors larger, adult styles, with collections that
are fun and exciting to tot-sized wearers.
"Within the past six years, our childrenswear has grown so substantially that they
could equally compete in the industry for a
market of their own," says Ivy Mai, marketing associate, Kavio! "That's why we'll offer a
wide variety of matching styles from adults
to children's sizes. Our childrenswear is always made to reflect a mini version of adult
divisions, and we see those styles continuing to be popular for the upcoming years."
Even the basic tee is not so basic anymore, and includes stylish details - such
as ruffled or pleated sleeves, a backswing
or color combinations, says Amit Gupta,
CEO, MONAG Apparel. Fabrics are soft,
but durable, and consumers are willing to
pay for that quality.
We also live in a world influenced by increasing exposure to new ideas. "Today's
youth have grown up with social media
and a broad exposure to art, fashion and
music," says Marcus Davis, product development manager, HanesBrands. "With that
exposure, access and voice, individually and
collectively they drive many relevant trends.
They also have greater purchasing power
than earlier generations."
What may be new in 2018 is an uptick in
the trendy athletic styles that are fashionable,
yet comfortable. Kristen Vincent, manager
of merchandising, Fruit of the Loom and
JERZEES Activewear, says the printwear
channel offers a market for club and school
events, and today's kids aren't shy with their
opinions on style, color and comfort. She
says athleisure has greatly impacted the childrenswear and tween/teen categories.
"Kids are acclimated to technology at a
very young age and parents, more than ever,
want to keep their kids active," Vincent says.
"Apparel has a gym-to-leisure appeal. Various fabrics contain rayon, such as tri-blends
and cotton/modal (a super-soft fabric made
from beech trees) blends in both casual looks
and activewear because of its benefits: a soft
hand, high absorbency, stretch and durability."
Athleisure combines popular sports styles
and classic fashion, creating a fusion that is
comfortable and stylish. "Raglan shirts are
a great example of an athletic style that has
been designed for comfort wear and is popular with kids and teens," Gupta says. "In
addition, with the popularity of [blended]
and polyester fabrics in childrenswear, the
athleisure styles are not only influencing the
apparel industry [at large], they [also] are
gaining popularity in childrenswear."

Today's kids aren't shy
with their opinions on
style, color and comfort, as
seen in these SOFSPUN
T-shirts from Fruit
of the Loom.

FABRIC TRENDS

Fabric blends like 60% cotton/40% polyester
- and even non-blends such as 100% polyester - gained popularity like never before
in 2017, Gupta says. Now, manufacturers are
encouraged to offer styles and designs in those
fabrications that will allow apparel decorators
to grow their offerings.
Mai agrees. "Traditional childrenswear has
always been the heavyweight cotton, unisex
cuts," she says. "But now that our industry is
changing, fabrications have become lighter in
different types of cotton blends with a more
fun approach to the basics. This year, we're
seeing slub jersey and French terry fabrics
available in the children's divisions."
The sustainability movement - major
among even the youngest consumers - means
manufacturers also are incorporating organic
cotton, safe dyes and recycled polyester into
their childrenswear. Davis says the environment and brand authenticity also matter to
today's youth; in turn, these consumers support the brands they trust.
"ComfortWash, a new line of garment-dyed

"The children
of today are
more savvy and
interested in
what their older
siblings and
parents are
wearing."
- Ivy Mai, Kavio!

JUNE/JULY 2018

P.21



Table of Contents for the Digital Edition of Impressions - June 2018

Impressions - June 2018
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Big Things Come in Small Sizes
Accelerating the Art Department
Screen Printing Production
Shop Talk
Embroidery Production
Screen Printing Technique
Sublimation
Ad Index/Classifieds
Impressions - June 2018 - Intro
Impressions - June 2018 - CT1
Impressions - June 2018 - CT2
Impressions - June 2018 - Impressions - June 2018
Impressions - June 2018 - Cover2
Impressions - June 2018 - 1
Impressions - June 2018 - 2
Impressions - June 2018 - 3
Impressions - June 2018 - 4
Impressions - June 2018 - 5
Impressions - June 2018 - First Impressions
Impressions - June 2018 - 7
Impressions - June 2018 - 8
Impressions - June 2018 - 9
Impressions - June 2018 - From the Show Director
Impressions - June 2018 - 11
Impressions - June 2018 - Overheard
Impressions - June 2018 - 13
Impressions - June 2018 - 14
Impressions - June 2018 - 15
Impressions - June 2018 - 15a
Impressions - June 2018 - 15b
Impressions - June 2018 - First Look
Impressions - June 2018 - Scene at ISS
Impressions - June 2018 - On Design
Impressions - June 2018 - 19
Impressions - June 2018 - Big Things Come in Small Sizes
Impressions - June 2018 - 21
Impressions - June 2018 - 22
Impressions - June 2018 - 23
Impressions - June 2018 - 24
Impressions - June 2018 - 25
Impressions - June 2018 - Screen Printing Production
Impressions - June 2018 - 27
Impressions - June 2018 - 28
Impressions - June 2018 - 29
Impressions - June 2018 - Shop Talk
Impressions - June 2018 - 31
Impressions - June 2018 - Embroidery Production
Impressions - June 2018 - 33
Impressions - June 2018 - 34
Impressions - June 2018 - 35
Impressions - June 2018 - 36
Impressions - June 2018 - 37
Impressions - June 2018 - 38
Impressions - June 2018 - Screen Printing Technique
Impressions - June 2018 - 40
Impressions - June 2018 - 41
Impressions - June 2018 - 42
Impressions - June 2018 - 43
Impressions - June 2018 - Sublimation
Impressions - June 2018 - 45
Impressions - June 2018 - 46
Impressions - June 2018 - Ad Index/Classifieds
Impressions - June 2018 - 48
Impressions - June 2018 - Cover3
Impressions - June 2018 - Cover4
Impressions - June 2018 - IO1
Impressions - June 2018 - IO2
Impressions - June 2018 - IO3
Impressions - June 2018 - IO4
Impressions - June 2018 - IO5
Impressions - June 2018 - IO6
http://www.nxtbook.com/nxtbooks/impressions/201912
http://www.nxtbook.com/nxtbooks/impressions/dd_2019
http://www.nxtbook.com/nxtbooks/impressions/201910
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http://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
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http://www.nxtbook.com/nxtbooks/impressions/20190607
http://www.nxtbook.com/nxtbooks/impressions/201905
http://www.nxtbook.com/nxtbooks/impressions/201904
http://www.nxtbook.com/nxtbooks/impressions/201903
http://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
http://www.nxtbook.com/nxtbooks/impressions/201902
http://www.nxtbook.com/nxtbooks/impressions/201901
http://www.nxtbook.com/nxtbooks/impressions/201812
http://www.nxtbook.com/nxtbooks/impressions/dd_2018
http://www.nxtbook.com/nxtbooks/impressions/201810
http://www.nxtbook.com/nxtbooks/impressions/201809
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
http://www.nxtbook.com/nxtbooks/impressions/201808
http://www.nxtbook.com/nxtbooks/impressions/201806
http://www.nxtbook.com/nxtbooks/impressions/201805
http://www.nxtbook.com/nxtbooks/impressions/201804
http://www.nxtbook.com/nxtbooks/impressions/201803
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
http://www.nxtbook.com/nxtbooks/impressions/201802
http://www.nxtbook.com/nxtbooks/impressions/201801
http://www.nxtbook.com/nxtbooks/impressions/201712
http://www.nxtbook.com/nxtbooks/impressions/201710
http://www.nxtbook.com/nxtbooks/impressions/201709
http://www.nxtbook.com/nxtbooks/impressions/201708
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
http://www.nxtbook.com/nxtbooks/impressions/20170607
http://www.nxtbook.com/nxtbooks/impressions/201705
http://www.nxtbook.com/nxtbooks/impressions/201704
http://www.nxtbook.com/nxtbooks/impressions/201703
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
http://www.nxtbook.com/nxtbooks/impressions/201702
http://www.nxtbook.com/nxtbooks/impressions/201701
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
http://www.nxtbook.com/nxtbooks/impressions/201612
http://www.nxtbook.com/nxtbooks/impressions/201610
http://www.nxtbook.com/nxtbooks/impressions/201609
http://www.nxtbook.com/nxtbooks/impressions/201608
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
http://www.nxtbook.com/nxtbooks/impressions/20160607
http://www.nxtbook.com/nxtbooks/impressions/201605
http://www.nxtbook.com/nxtbooks/impressions/201604
http://www.nxtbook.com/nxtbooks/impressions/201603
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
http://www.nxtbook.com/nxtbooks/impressions/201602
http://www.nxtbook.com/nxtbooks/impressions/201601
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
http://www.nxtbook.com/nxtbooks/impressions/201512
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
http://www.nxtbook.com/nxtbooks/impressions/201510
http://www.nxtbook.com/nxtbooks/impressions/201509
http://www.nxtbook.com/nxtbooks/impressions/201508
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
http://www.nxtbook.com/nxtbooks/impressions/20150607
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
http://www.nxtbook.com/nxtbooks/impressions/201504
http://www.nxtbook.com/nxtbooks/impressions/201503
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
http://www.nxtbook.com/nxtbooks/impressions/201502
http://www.nxtbook.com/nxtbooks/impressions/201501
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
http://www.nxtbook.com/nxtbooks/impressions/201412
http://www.nxtbook.com/nxtbooks/impressions/201410
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
http://www.nxtbook.com/nxtbooks/impressions/201409
http://www.nxtbook.com/nxtbooks/impressions/201408
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
http://www.nxtbook.com/nxtbooks/impressions/20140607
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201404
http://www.nxtbook.com/nxtbooks/impressions/201403
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201402
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
http://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
http://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
http://www.nxtbookMEDIA.com