Impressions - June 2018 - 26

Thumbnail sketches should
be messy, not perfect, as
the goal is to f igure out
the design's basic layout.
All images courtesy of Joel
Hebert, Southern Apparel.

A

ccelerating
the
Art
Department

Improve your art team's skills and
technical proficiency with these best
practices, while becoming more
proficient.

By Marshall Atkinson,
Contributing Writer

P.26

i m p r e s s i o n s m a g . c o m JUNE/JULY 2018

The art department is where all of your shop's creative magic happens.
It also is the source of many challenges.
Whether you have an in-house art team or outsource creative services, one thing continues to hold true: Talent matters. However, such
employees aren't the fastest when it comes to completing tasks, and
they may not even meet customer expectations if there are challenges
with the way information flows.

Ins tructions

It's important to have complete and fully detailed art instructions for
each order. The phrase, "Do something cool" won't cut it in this area.
A fleshed-out idea chock full of important details makes any artist's
work easier. Describing the intent of the piece and including any brand
guidelines should be mandatory.
Start with the garment color. This is needed not only because it can
be incorporated into the design, but also for technical reasons. There
is a big difference between producing a design on a white shirt vs. a
red or black one. If the order includes multiple shirt colors, this information also should be in the instructions.
Next on the mandatory list are ink colors. If your shop uses stock
colors out of the bucket, list them. Otherwise, use Pantone colors
exclusively. For efficiency's sake, select about two- or three-dozen stock
colors for a basic shop palette. This makes it easier for your art staff to
choose a red or royal blue if a customer hasn't selected one.


http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - June 2018

Impressions - June 2018
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Big Things Come in Small Sizes
Accelerating the Art Department
Screen Printing Production
Shop Talk
Embroidery Production
Screen Printing Technique
Sublimation
Ad Index/Classifieds
Impressions - June 2018 - Intro
Impressions - June 2018 - CT1
Impressions - June 2018 - CT2
Impressions - June 2018 - Impressions - June 2018
Impressions - June 2018 - Cover2
Impressions - June 2018 - 1
Impressions - June 2018 - 2
Impressions - June 2018 - 3
Impressions - June 2018 - 4
Impressions - June 2018 - 5
Impressions - June 2018 - First Impressions
Impressions - June 2018 - 7
Impressions - June 2018 - 8
Impressions - June 2018 - 9
Impressions - June 2018 - From the Show Director
Impressions - June 2018 - 11
Impressions - June 2018 - Overheard
Impressions - June 2018 - 13
Impressions - June 2018 - 14
Impressions - June 2018 - 15
Impressions - June 2018 - 15a
Impressions - June 2018 - 15b
Impressions - June 2018 - First Look
Impressions - June 2018 - Scene at ISS
Impressions - June 2018 - On Design
Impressions - June 2018 - 19
Impressions - June 2018 - Big Things Come in Small Sizes
Impressions - June 2018 - 21
Impressions - June 2018 - 22
Impressions - June 2018 - 23
Impressions - June 2018 - 24
Impressions - June 2018 - 25
Impressions - June 2018 - Screen Printing Production
Impressions - June 2018 - 27
Impressions - June 2018 - 28
Impressions - June 2018 - 29
Impressions - June 2018 - Shop Talk
Impressions - June 2018 - 31
Impressions - June 2018 - Embroidery Production
Impressions - June 2018 - 33
Impressions - June 2018 - 34
Impressions - June 2018 - 35
Impressions - June 2018 - 36
Impressions - June 2018 - 37
Impressions - June 2018 - 38
Impressions - June 2018 - Screen Printing Technique
Impressions - June 2018 - 40
Impressions - June 2018 - 41
Impressions - June 2018 - 42
Impressions - June 2018 - 43
Impressions - June 2018 - Sublimation
Impressions - June 2018 - 45
Impressions - June 2018 - 46
Impressions - June 2018 - Ad Index/Classifieds
Impressions - June 2018 - 48
Impressions - June 2018 - Cover3
Impressions - June 2018 - Cover4
Impressions - June 2018 - IO1
Impressions - June 2018 - IO2
Impressions - June 2018 - IO3
Impressions - June 2018 - IO4
Impressions - June 2018 - IO5
Impressions - June 2018 - IO6
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http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
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http://www.nxtbook.com/nxtbooks/impressions/201701
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http://www.nxtbook.com/nxtbooks/impressions/201610
http://www.nxtbook.com/nxtbooks/impressions/201609
http://www.nxtbook.com/nxtbooks/impressions/201608
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
http://www.nxtbook.com/nxtbooks/impressions/20160607
http://www.nxtbook.com/nxtbooks/impressions/201605
http://www.nxtbook.com/nxtbooks/impressions/201604
http://www.nxtbook.com/nxtbooks/impressions/201603
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
http://www.nxtbook.com/nxtbooks/impressions/201602
http://www.nxtbook.com/nxtbooks/impressions/201601
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
http://www.nxtbook.com/nxtbooks/impressions/201512
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
http://www.nxtbook.com/nxtbooks/impressions/201510
http://www.nxtbook.com/nxtbooks/impressions/201509
http://www.nxtbook.com/nxtbooks/impressions/201508
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
http://www.nxtbook.com/nxtbooks/impressions/20150607
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
http://www.nxtbook.com/nxtbooks/impressions/201504
http://www.nxtbook.com/nxtbooks/impressions/201503
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
http://www.nxtbook.com/nxtbooks/impressions/201502
http://www.nxtbook.com/nxtbooks/impressions/201501
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
http://www.nxtbook.com/nxtbooks/impressions/201412
http://www.nxtbook.com/nxtbooks/impressions/201410
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
http://www.nxtbook.com/nxtbooks/impressions/201409
http://www.nxtbook.com/nxtbooks/impressions/201408
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
http://www.nxtbook.com/nxtbooks/impressions/20140607
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201404
http://www.nxtbook.com/nxtbooks/impressions/201403
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201402
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
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