Impressions - June 2018 - 28

If your shop handles a lot of
creative work, many artists
prefer to use electronic drawing
tablets with a Stylus pen.

Good Art Departments Grow Technical Tools
It's easy to fall into the trap of using the same aesthetic methodology
in your creative work. Shake things up and keep your edge by doing
things differently; pushing creative boundaries is good for your team.
If you repeatedly use the same set of fonts, find a fresh approach.
How can using textures or shapes improve your layouts? What will
an outline or different background do to improve an image? Can you
incorporate the shirt color more?
You can keep your same style as a creative "voice," but embrace
the challenge of change. One useful idea is to design using conceptual words. Brainstorm and place 30-40 different words, written on
scraps of paper, in a small container. If your team gets stuck creatively,
dig through container and pull out one or two words as a creative
thought starter for a design.
Examples of word choices include "transparent," "soft," "mellow,"
"future," "vintage," "rounded" and "perspective."
P.28

i m p r e s s i o n s m a g . c o m JUNE/JULY 2018

Similar to your production equipment, your art staff needs proper
tools to do their work. Sure, your team can get by with a skimpy budget. But don't be surprised if it takes a toll on efficiency or creativity.
As a default, your art team needs basic, updated software. Older
versions of Adobe Photoshop, Illustrator or CorelDRAW will suffice,
but if you are working with professional clients, don't be surprised if
they send files you can't open.
If your shop handles a lot of creative work, many artists prefer
to use electronic drawing tablets with a Stylus pen. In fact, it's the
only way many of the industry's top creative minds prefer to design.
Better workflow also results from using two large monitors
per workstation. One can be used for creating, while the other is
reserved for emails, your shop's system and administrative work.
Using two monitors means your art crew won't have to toggle
between work views.


http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - June 2018

Impressions - June 2018
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Big Things Come in Small Sizes
Accelerating the Art Department
Screen Printing Production
Shop Talk
Embroidery Production
Screen Printing Technique
Sublimation
Ad Index/Classifieds
Impressions - June 2018 - Intro
Impressions - June 2018 - CT1
Impressions - June 2018 - CT2
Impressions - June 2018 - Impressions - June 2018
Impressions - June 2018 - Cover2
Impressions - June 2018 - 1
Impressions - June 2018 - 2
Impressions - June 2018 - 3
Impressions - June 2018 - 4
Impressions - June 2018 - 5
Impressions - June 2018 - First Impressions
Impressions - June 2018 - 7
Impressions - June 2018 - 8
Impressions - June 2018 - 9
Impressions - June 2018 - From the Show Director
Impressions - June 2018 - 11
Impressions - June 2018 - Overheard
Impressions - June 2018 - 13
Impressions - June 2018 - 14
Impressions - June 2018 - 15
Impressions - June 2018 - 15a
Impressions - June 2018 - 15b
Impressions - June 2018 - First Look
Impressions - June 2018 - Scene at ISS
Impressions - June 2018 - On Design
Impressions - June 2018 - 19
Impressions - June 2018 - Big Things Come in Small Sizes
Impressions - June 2018 - 21
Impressions - June 2018 - 22
Impressions - June 2018 - 23
Impressions - June 2018 - 24
Impressions - June 2018 - 25
Impressions - June 2018 - Screen Printing Production
Impressions - June 2018 - 27
Impressions - June 2018 - 28
Impressions - June 2018 - 29
Impressions - June 2018 - Shop Talk
Impressions - June 2018 - 31
Impressions - June 2018 - Embroidery Production
Impressions - June 2018 - 33
Impressions - June 2018 - 34
Impressions - June 2018 - 35
Impressions - June 2018 - 36
Impressions - June 2018 - 37
Impressions - June 2018 - 38
Impressions - June 2018 - Screen Printing Technique
Impressions - June 2018 - 40
Impressions - June 2018 - 41
Impressions - June 2018 - 42
Impressions - June 2018 - 43
Impressions - June 2018 - Sublimation
Impressions - June 2018 - 45
Impressions - June 2018 - 46
Impressions - June 2018 - Ad Index/Classifieds
Impressions - June 2018 - 48
Impressions - June 2018 - Cover3
Impressions - June 2018 - Cover4
Impressions - June 2018 - IO1
Impressions - June 2018 - IO2
Impressions - June 2018 - IO3
Impressions - June 2018 - IO4
Impressions - June 2018 - IO5
Impressions - June 2018 - IO6
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http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
http://www.nxtbook.com/nxtbooks/impressions/20160607
http://www.nxtbook.com/nxtbooks/impressions/201605
http://www.nxtbook.com/nxtbooks/impressions/201604
http://www.nxtbook.com/nxtbooks/impressions/201603
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
http://www.nxtbook.com/nxtbooks/impressions/201602
http://www.nxtbook.com/nxtbooks/impressions/201601
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
http://www.nxtbook.com/nxtbooks/impressions/201512
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
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http://www.nxtbook.com/nxtbooks/impressions/201509
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http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
http://www.nxtbook.com/nxtbooks/impressions/20150607
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
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http://www.nxtbook.com/nxtbooks/impressions/201503
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http://www.nxtbook.com/nxtbooks/impressions/201501
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
http://www.nxtbook.com/nxtbooks/impressions/201412
http://www.nxtbook.com/nxtbooks/impressions/201410
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
http://www.nxtbook.com/nxtbooks/impressions/201409
http://www.nxtbook.com/nxtbooks/impressions/201408
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
http://www.nxtbook.com/nxtbooks/impressions/20140607
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201404
http://www.nxtbook.com/nxtbooks/impressions/201403
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201402
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
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