Impressions - August 2018 - 12

opening
thoughts

OVERHEARD

JERZEES Unveils
DRI-POWER Shirts
JERZEES, Bowling Green, Kentucky, introduced a versatile sport
shirt to its collection: the JERZEES DRI-POWER performance
sport shirt.
Lightweight and made of 100% polyester, this addition boasts
improved technical benefi ts in classic adult and ladies' sizes. It's
ideal for every activity level - from casual sportswear to uniforms
- bringing a new level of comfort and value to both decorators and
their customers, according to the company.
"This new high-performance sport shirt further expands our diverse
catalog by providing innovations in moisture wicking, odor control
and the added coverage of a high Ultraviolet Protection Factor (UPF)
of UPF 40+," says Jeff Traen, director of marketing at Fruit of the
Loom Activewear and JERZEES. "By creating a sport shirt with
added technical benefits, we have responded to decorator needs for
a pure [polyester] that is comfortable and stylish at an unbeatable
value. Whether their customers are putting on the green, hitting
tennis balls or serving tables, they won't have to worry about how their
sport shirts are holding up in various active or professional activities."
The DRI-POWER Performance sport shirt is tagless for extra
comfort and available in adult sizes S-3XL or ladies' sizes S-2XL.
To learn more about the new DRI-POWER shirts and JERZEES'
entire sport-shirt collection, visit jerzees.com. - D.S.

JERZEES' DRI-POWER performance sport
shirts are ideal for every activity
level, according to the company.

STAHLS' PROVIDES JERSEYS AT 2018 NFL DRAFT
Stahls', Sterling Heights, Michigan, had a heat-printing
team on hand to personalize jerseys for each draftee during
the 2018 NFL Draft at AT&T Stadium in Arlington, Texas.
¶ Two minutes or less from the time a player was drafted to when
he crossed the stage to greet NFL commissioner Roger Goodell,
Stahls' three-person on-site team had a jersey with his name on
it in the team's font and color ready for presentation. ¶ This
was the seventh straight year Stahls' Decorating Fulfillment
Center (DFC), located in Masontown, Pennsylvania, has teamed
with long-time client and NFL official uniform provider Nike to
commemorate this special moment in real time. Using pre-spaced
A three-person team from Stahls' helped
names of all prospects created in advance to match each team's
personalize jerseys for each player chosen
jersey and two Hotronix heat presses, the Stahls' crew was able
at the 2018 NFL Draft.
to pull and press the correct transfers on the corresponding team
jerseys as soon as the picks were made known. ¶ Two jerseys were personalized for each draft pick: the
one handed to the player on stage by Goodell and one that is shown on Panini NFL draft-night trading
cards. ¶ For more information, visit stahls.com. - J.L.
P.12

I M P R E S S I O N S M A G . C O M AUGUST 2018


http://www.jerzees.com http://www.stahls.com http://www.IMPRESSIONSMAG.COM

Table of Contents for the Digital Edition of Impressions - August 2018

Impressions - August 2018
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Fleecewear Takes the Retro Road
Breakdown: Embroidery on Lightweight Fleecewear
Optimizing Screen-Room Workflow
The ‘Profit First’ Wave: Part 1
Shop Talk
Embroidery Production
Screen Printing Production
Sublimation
Heat Printing
Ad Index/Classifieds
Impressions - August 2018 - Intro
Impressions - August 2018 - CT1
Impressions - August 2018 - CT2
Impressions - August 2018 - Impressions - August 2018
Impressions - August 2018 - Cover2
Impressions - August 2018 - 1
Impressions - August 2018 - Contents
Impressions - August 2018 - 3
Impressions - August 2018 - 4
Impressions - August 2018 - 5
Impressions - August 2018 - First Impressions
Impressions - August 2018 - 7
Impressions - August 2018 - From the Show Director
Impressions - August 2018 - 9
Impressions - August 2018 - Overheard
Impressions - August 2018 - 11
Impressions - August 2018 - 12
Impressions - August 2018 - 13
Impressions - August 2018 - First Look
Impressions - August 2018 - 15
Impressions - August 2018 - 15a
Impressions - August 2018 - 15b
Impressions - August 2018 - Scene at ISS
Impressions - August 2018 - On Design
Impressions - August 2018 - Fleecewear Takes the Retro Road
Impressions - August 2018 - 19
Impressions - August 2018 - 20
Impressions - August 2018 - 21
Impressions - August 2018 - Breakdown: Embroidery on Lightweight Fleecewear
Impressions - August 2018 - 23
Impressions - August 2018 - Optimizing Screen-Room Workflow
Impressions - August 2018 - 25
Impressions - August 2018 - 26
Impressions - August 2018 - 27
Impressions - August 2018 - The ‘Profit First’ Wave: Part 1
Impressions - August 2018 - 29
Impressions - August 2018 - 30
Impressions - August 2018 - 31
Impressions - August 2018 - Shop Talk
Impressions - August 2018 - 33
Impressions - August 2018 - Embroidery Production
Impressions - August 2018 - 35
Impressions - August 2018 - 36
Impressions - August 2018 - 37
Impressions - August 2018 - Screen Printing Production
Impressions - August 2018 - 39
Impressions - August 2018 - 40
Impressions - August 2018 - Sublimation
Impressions - August 2018 - 42
Impressions - August 2018 - 43
Impressions - August 2018 - Heat Printing
Impressions - August 2018 - 45
Impressions - August 2018 - 46
Impressions - August 2018 - Ad Index/Classifieds
Impressions - August 2018 - 48
Impressions - August 2018 - Cover3
Impressions - August 2018 - Cover4
Impressions - August 2018 - IO1
Impressions - August 2018 - IO2
Impressions - August 2018 - IO3
Impressions - August 2018 - IO4
Impressions - August 2018 - IO5
Impressions - August 2018 - IO6
Impressions - August 2018 - IF1
Impressions - August 2018 - IF2
Impressions - August 2018 - IF3
Impressions - August 2018 - IF4
Impressions - August 2018 - IF5
Impressions - August 2018 - IF6
http://www.nxtbook.com/nxtbooks/impressions/201912
http://www.nxtbook.com/nxtbooks/impressions/dd_2019
http://www.nxtbook.com/nxtbooks/impressions/201910
http://www.nxtbook.com/nxtbooks/impressions/201909
http://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
http://www.nxtbook.com/nxtbooks/impressions/201908
http://www.nxtbook.com/nxtbooks/impressions/20190607
http://www.nxtbook.com/nxtbooks/impressions/201905
http://www.nxtbook.com/nxtbooks/impressions/201904
http://www.nxtbook.com/nxtbooks/impressions/201903
http://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
http://www.nxtbook.com/nxtbooks/impressions/201902
http://www.nxtbook.com/nxtbooks/impressions/201901
http://www.nxtbook.com/nxtbooks/impressions/201812
http://www.nxtbook.com/nxtbooks/impressions/dd_2018
http://www.nxtbook.com/nxtbooks/impressions/201810
http://www.nxtbook.com/nxtbooks/impressions/201809
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
http://www.nxtbook.com/nxtbooks/impressions/201808
http://www.nxtbook.com/nxtbooks/impressions/201806
http://www.nxtbook.com/nxtbooks/impressions/201805
http://www.nxtbook.com/nxtbooks/impressions/201804
http://www.nxtbook.com/nxtbooks/impressions/201803
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
http://www.nxtbook.com/nxtbooks/impressions/201802
http://www.nxtbook.com/nxtbooks/impressions/201801
http://www.nxtbook.com/nxtbooks/impressions/201712
http://www.nxtbook.com/nxtbooks/impressions/201710
http://www.nxtbook.com/nxtbooks/impressions/201709
http://www.nxtbook.com/nxtbooks/impressions/201708
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
http://www.nxtbook.com/nxtbooks/impressions/20170607
http://www.nxtbook.com/nxtbooks/impressions/201705
http://www.nxtbook.com/nxtbooks/impressions/201704
http://www.nxtbook.com/nxtbooks/impressions/201703
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
http://www.nxtbook.com/nxtbooks/impressions/201702
http://www.nxtbook.com/nxtbooks/impressions/201701
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
http://www.nxtbook.com/nxtbooks/impressions/201612
http://www.nxtbook.com/nxtbooks/impressions/201610
http://www.nxtbook.com/nxtbooks/impressions/201609
http://www.nxtbook.com/nxtbooks/impressions/201608
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
http://www.nxtbook.com/nxtbooks/impressions/20160607
http://www.nxtbook.com/nxtbooks/impressions/201605
http://www.nxtbook.com/nxtbooks/impressions/201604
http://www.nxtbook.com/nxtbooks/impressions/201603
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
http://www.nxtbook.com/nxtbooks/impressions/201602
http://www.nxtbook.com/nxtbooks/impressions/201601
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
http://www.nxtbook.com/nxtbooks/impressions/201512
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
http://www.nxtbook.com/nxtbooks/impressions/201510
http://www.nxtbook.com/nxtbooks/impressions/201509
http://www.nxtbook.com/nxtbooks/impressions/201508
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
http://www.nxtbook.com/nxtbooks/impressions/20150607
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
http://www.nxtbook.com/nxtbooks/impressions/201504
http://www.nxtbook.com/nxtbooks/impressions/201503
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
http://www.nxtbook.com/nxtbooks/impressions/201502
http://www.nxtbook.com/nxtbooks/impressions/201501
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
http://www.nxtbook.com/nxtbooks/impressions/201412
http://www.nxtbook.com/nxtbooks/impressions/201410
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
http://www.nxtbook.com/nxtbooks/impressions/201409
http://www.nxtbook.com/nxtbooks/impressions/201408
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
http://www.nxtbook.com/nxtbooks/impressions/20140607
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201404
http://www.nxtbook.com/nxtbooks/impressions/201403
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201402
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
http://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
http://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
http://www.nxtbookMEDIA.com