con tents Features 18 03/201 9 The Lowdown on Ladies' Apparel 22 Breakdown: DTG Printing on Womenswear 24 Marketing for Slower Seasons 30 OpeningThoughts 06 First Impressions 08 From the Show Director 10 Overheard 14 First Look 16 Scene at ISS Think.Make.Do. 32 Shop Talk 34 Embroidery Design & Digitizing 38 Screen Printing Production 42 Sublimation 46 Direct-To-Garment 50 On Design 49 Ad Index/Classifieds P.2 i m p r e s s i o n s m a g . c o m MARCH 2019 on the cover: garment courtesy of Kavio!; decoration by gator grafix LLc, gLucKstadt, miss.; photography by henry bernstein, three driveway media, soLon, ohio IllustratIon by John John Laser Focushttp://www.impressionsmag.com