Impressions - Digital Decorator 2020 - 18
Easy Tips
and Tools
I
for Marketing
Sublimation
By Jimmy Lamb,
Contributing Writer
A few techniques
can help elevate designs on sublimated
goods, while increasing their
market value.
n recent years, there has been a tendency
for sublimators to fall prey to the concept of "price is the only thing" when in
reality the focus should be "perception
is everything." The amount of money that
you can charge on anything (and everything)
is directly proportional to the value the customer places on the product. The real truth
is that it's only worth what someone is willing to pay for it.
Marketing is all about product positioning.
How do you describe what it is you are selling?
If you said sublimation, then you really have
no clue what you are selling. In reality, you
are selling products that use sublimation to
fulfill a customer's need. That means things
like advertising, spirit products, souvenirs,
personalized products, and branding.
These are powerful descriptions that help
define the product or service that you are selling. To increase the customer's perception of
value, you have to position whatever it is you
are selling so as to have not only a high level
of worth, but also satisfy the customer's need.
Thus, choosing the right words can be one of
the most important and challenging marketing tasks that you will have to deal with on a
daily basis. But words are important, so focus
on using them to your advantage.
For example, in the world of sublimation,
you can produce high-definition, high-quality,
bold color images on polyester T-shirts. Sublimation only bonds to polyester. If you were
to put the same image on a 50/50 poly-cotton
T-shirt, you would end up with much duller
colors and an image that looks washed out.
Initially, this appears to be a degradation
of image quality, which would lead to a lower
perception of value - or would it?
If you use key marketing words like "retro"
or "vintage," you have now turned the faded
image into something that has a lot of value
in the right market because of the way you
positioned it with simple, but effective words.
When I'm selling to a market that appreciates this type of look, such as a surf shop,
the conversation goes something like this:
"I think your design would look awesome
if we print it using a vintage look. It's a special process and will cost a little more, but
Using two fonts can punch up a design without
overextending a customer's original logo or idea.
18 * Spring 2020
Impressions - Digital Decorator 2020
Table of Contents for the Digital Edition of Impressions - Digital Decorator 2020
Impressions - Digital Decorator 2020
Contents
Press on with Hard-Surface Sublimation
DTG Printing & Online Myths
The Right Art = The Right Print
Easy Tips and Tools for Marketing Sublimation
Increase Apparel- Decorating Sales with Non-Apparel Add-Ons
Digital Decorating Products
Impressions - Digital Decorator 2020 - Impressions - Digital Decorator 2020
Impressions - Digital Decorator 2020 - Cover2
Impressions - Digital Decorator 2020 - Contents
Impressions - Digital Decorator 2020 - 2
Impressions - Digital Decorator 2020 - 3
Impressions - Digital Decorator 2020 - Press on with Hard-Surface Sublimation
Impressions - Digital Decorator 2020 - 5
Impressions - Digital Decorator 2020 - 6
Impressions - Digital Decorator 2020 - 7
Impressions - Digital Decorator 2020 - 8
Impressions - Digital Decorator 2020 - 9
Impressions - Digital Decorator 2020 - DTG Printing & Online Myths
Impressions - Digital Decorator 2020 - 11
Impressions - Digital Decorator 2020 - 12
Impressions - Digital Decorator 2020 - 13
Impressions - Digital Decorator 2020 - The Right Art = The Right Print
Impressions - Digital Decorator 2020 - 15
Impressions - Digital Decorator 2020 - 16
Impressions - Digital Decorator 2020 - 17
Impressions - Digital Decorator 2020 - Easy Tips and Tools for Marketing Sublimation
Impressions - Digital Decorator 2020 - 19
Impressions - Digital Decorator 2020 - 20
Impressions - Digital Decorator 2020 - 21
Impressions - Digital Decorator 2020 - Increase Apparel- Decorating Sales with Non-Apparel Add-Ons
Impressions - Digital Decorator 2020 - 23
Impressions - Digital Decorator 2020 - 24
Impressions - Digital Decorator 2020 - 25
Impressions - Digital Decorator 2020 - 26
Impressions - Digital Decorator 2020 - Digital Decorating Products
Impressions - Digital Decorator 2020 - 28
Impressions - Digital Decorator 2020 - 29
Impressions - Digital Decorator 2020 - Cover4
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