///////// THE BIG PITCH FORMAT CHANGE BRINGS THE BIG PITCH UP CLOSE AND PERSONAL Film Crew & Product-Development Panel Will Work the Show Floor in Las Vegas By Mark Stewart, Contributing Writer I magine how dramatically different the trade show universe might look if every new product had a trio of industry experts weigh in on its strengths, weaknesses and readiness to enter the marketplace. Consider how much simpler buying could be if retailers had 100% confidence in an exhibitor's sourcing, packaging, and product support. And think of how easy it would be to engage consumers with a coherent, multiplatform digital media program backing each breakthrough product. 16 The Big Pitch, now entering its fourth season on Fox Business, was designed to address these critical productdevelopment points and give innovative ideas a great push forward. Originally conceived as a "Shark Tank meets QVC" television shopping show, The Big Pitch connects trade show exhibitors with a panel of experts who weigh in on a product's potential during a 5-minute pitch, which is now filmed on the show floor. sportstailgateshow.comhttp://www.sportstailgateshow.com