///////// MESSAGE FROM THE SHOW DIRECTOR 2017 will be the largest show to date with nearly 400 exhibitors, new activations and education. Dear Attendees: I hope this Preview finds you well and enjoying brisk holiday sales activity. I only ask for a few moments of your time to browse through this precursor to the upcoming 2017 Sports Licensing and Tailgate Show, and consider all of the great things we have lined up for you and your staff at this year's event. We have been working especially hard this year to put together a show package that we believe will not only educate and delight you but that will hopefully stimulate your desire to evolve your business for the future. New for this year will be a free Industry Breakfast for all attendees with keynote speaker, Bill Battle, to kick things off on Tuesday morning. In addition to the Industry Breakfast, we will be bringing you two additional breakout sessions during the show that highlight trends in our industry and will get you up to speed on where things are headed and how you can best capitalize on opportunities. We've also stepped it up with a number of new on-floor activations that should provide great energy and engagement throughout the show. 4 As always, SLTS 2017 will serve its primary role of shining a light on innovative new products, technologies and services. As a business owner this remains the single most important reason you need to come to the show. This is what sets your store apart from the rest. Being aware and up to speed on all of the exciting new products for 2017 is absolutely vital to your customers and your staff and will keep you ahead of the competition. So take a few minutes and peruse this Preview and then go to SportsTailgateShow.com to get the full lowdown. Take it all in and make plans to attend. I promise you will not leave disappointed. Thank you. I hope to see you in January. Pat Hus Vice President and Show Director Sports Licensing and Tailgate Show sportstailgateshow.comhttp://www.SportsTailgateShow.com http://www.sportstailgateshow.com