Impressions - Sports Fan Retailer - December 2014 - 2

CONTENTS

DECEMBER2014

EDITORIAL
Editor: Jamar Laster
(770) 291-5578 * Jamar.Laster@EmeraldExpo.com

18

Associate Editor: Lauren Mitchell
Lauren.Mitchell@EmeraldExpo.com
Contributing Writers: Mike May, Michael J. Pallerino,
Steve Scebelo, Chris Warner
ART
Art Director: Wendi Van Eldik
(770) 291-5520 * Wendi.VanEldik@EmeraldExpo.com
Graphic Designer: Ben Carpenter
CarpenterBee.biz * ben@carpenterbee.biz
ADVERTISING
Publisher: Kim Duncan
(770) 777-4251 * Kim.Duncan@EmeraldExpo.com

Photo provided by Dick's Sporting Goods

FEATURES

 18

22
28
34

State of the Industry:
Loud and Proud
Driven by die-hard fans, the
licensed sports product
industry sees another year of
growth, expanding markets
and cool new products.
By Lauren Mitchell

The Retail Take
From national chains to small
specialty stores, licensed sports
products are keeping the cash
registers ringing. By Mike May
Tailgating Over Time
Take a walk through the
history of America's biggest
sporting pastime.
By Chris Warner
Fan Faves: An Early Look
A preview of products to be
seen at the 2015 Sports
Licensing and Tailgate Show.
By Jamar Laster

Ad Index

PRODUCTION
Production Director: Nan McDowell
(770) 291-5480 * Nan.McDowell@EmeraldExpo.com

COLUMNS

04

06
40

For the Record
Proof that we all contribute
to the health of the licensed
sports product industry
From the Show Director
What you can expect at the
2015 Sports Licensing and
Tailgate Show

Around the Leagues
The NFLPI's retail programs

DEPARTMENTS

08
14

For Reprints
The YGS Group
Ray Trynovich * (800) 290-5460 x 148
impressions@theygsgroup.com
List Rental
Contact Your Territory Manager or:
Wayne Nagrowski * (845) 201-5318
Wayne.Nagrowski@reachmarketing.com
Sports Licensing & Tailgate Show Logo: STANDARD

SALES OFFICE
31910 Del Obispo, Suite 200
San Juan Capistrano, CA 92675
(949) 226-5700
Sports Licensing & Tailgate Show Logo: SHIELD LOGO ONLY OPTION

JA NUA RY 14-16 , 20 15 | L A S V EGAS CO NV E NT I O N C E NT E R | WWW. S PO RTSTA I LGATES H OW.CO M

Starters
Industry news

National Sales Director: Marisa Nicholson
Marisa.Nicholson@EmeraldExpo.com * (949) 226-5760
Sports Licensing & Tailgate Show Logo: LOCK-UP WITH DATES & LOCATION

National Sales Manager: Matt Lawson
Matt.Lawson@EmeraldExpo.com * (813) 531-7760

MVPs
Most Valuable Products
Retailer Focus
Spotlight on Alumni Hall

OPERATIONS
Operations Manager: Sandra LaFrance
Sandra.Lafrance.Consultant@EmeraldExpo.com
(305) 970-3728
MARKETING
Marketing Manager: Nikki Puckett
Nikki.Puckett@EmeraldExpo.com * (949) 226-5750

CEO and President
David Loechner
Chief Financial Officer and Treasurer
Philip Evans
Chief Information Officer
Bill Charles
Vice President, General Counsel and Secretary
David Gosling

Page #

Page #

Alex & Ani .................................................................. 1
Bani Bands ............................................................. 44
Brand Liaison, The ...............................................29
BSI Products.......................................................... 42
CI Sport.................................................................... 37
Concepts Sports ..................................................35
Creative Converting .............................................15
Cucé Shoes ............................................................39
Fan Ink ........................................................................3
Flexfi t ........................................................................ 11
Hanna's Handiworks ...........................................17
Hunter Manufacturing ........................................ 27
Imprinted Sportswear Shows ..........................47
Innovative Adhesives ..........................................31

Lillybee ....................................................................C2
NFLPI ........................................................................ 45
NFLPA/FBF Originals .........................................38
NFLPI/Panini ......................................................... 43
Party Animal .............................................................9
Peak Season...........................................................15
Rico ...........................................................................25
Silver Crystal Sports ...........................................41
Sports Licensing and Tailgate Show ............C3
Team ProMark ..........................................................7
Traditions Artglass Studios .............................36
Whirlpool Corp. ......................................................5
Wincraft ..................................................................C4

2 December 2014

Customer Service
Back Issues * (800) 697-8859
Subscriptions * (800) 697-8859
nimp@omeda.com

&TAILGATE
SL SPORTSSALES
LICENSING SHOW
TS Show Director: Liz Crawford
Liz.Crawford@EmeraldExpo.com * (949) 226-5746

First & 5
Five questions with The Brand
Liaison's Steven Heller

16
46

Production Manager: Terri Hill
(770) 291-5481 * Terri.Hill@EmeraldExpo.com

Executive Vice President, Business Development
Darrell Denny
Senior Vice President, Operations
Lori Jenks
Senior Vice President, Digital
Teresa Reilly
Vice President, Marketing Services
Joanne Wheatley
Vice President, Human Resources
Eileen Deady
Vice President, Corporate Operations
Denise Bashem
SportsFan Retailer is a trademark owned exclusively
by Emerald Expositions, LLC.
Copyright © 2014. Emerald Expositions, LLC. All rights reserved.
SportsFan Retailer
1145 Sanctuary Parkway, Suite 355
Alpharetta, GA 30009

SportsFan Retailer


http://www.CarpenterBee.biz http://WWW.SPORTSTAILGATESHOW.COM

Impressions - Sports Fan Retailer - December 2014

Table of Contents for the Digital Edition of Impressions - Sports Fan Retailer - December 2014

Impressions - Sports Fan Retailer - December 2014
Contents
For the Record
From the Show Director
Starters
First & 5
MVPs
State of the Industry: Loud and Proud
The Retail Take
Tailgating Over Time
Fan Faves: An Early Look
Around the Leagues
Retailer Focus
Impressions - Sports Fan Retailer - December 2014 - Impressions - Sports Fan Retailer - December 2014
Impressions - Sports Fan Retailer - December 2014 - Cover2
Impressions - Sports Fan Retailer - December 2014 - 1
Impressions - Sports Fan Retailer - December 2014 - Contents
Impressions - Sports Fan Retailer - December 2014 - 3
Impressions - Sports Fan Retailer - December 2014 - For the Record
Impressions - Sports Fan Retailer - December 2014 - 5
Impressions - Sports Fan Retailer - December 2014 - From the Show Director
Impressions - Sports Fan Retailer - December 2014 - 7
Impressions - Sports Fan Retailer - December 2014 - Starters
Impressions - Sports Fan Retailer - December 2014 - 9
Impressions - Sports Fan Retailer - December 2014 - 10
Impressions - Sports Fan Retailer - December 2014 - 11
Impressions - Sports Fan Retailer - December 2014 - 12
Impressions - Sports Fan Retailer - December 2014 - 13
Impressions - Sports Fan Retailer - December 2014 - First & 5
Impressions - Sports Fan Retailer - December 2014 - 15
Impressions - Sports Fan Retailer - December 2014 - MVPs
Impressions - Sports Fan Retailer - December 2014 - 17
Impressions - Sports Fan Retailer - December 2014 - State of the Industry: Loud and Proud
Impressions - Sports Fan Retailer - December 2014 - 19
Impressions - Sports Fan Retailer - December 2014 - 20
Impressions - Sports Fan Retailer - December 2014 - 21
Impressions - Sports Fan Retailer - December 2014 - The Retail Take
Impressions - Sports Fan Retailer - December 2014 - 23
Impressions - Sports Fan Retailer - December 2014 - 24
Impressions - Sports Fan Retailer - December 2014 - 25
Impressions - Sports Fan Retailer - December 2014 - 26
Impressions - Sports Fan Retailer - December 2014 - 27
Impressions - Sports Fan Retailer - December 2014 - Tailgating Over Time
Impressions - Sports Fan Retailer - December 2014 - 29
Impressions - Sports Fan Retailer - December 2014 - 30
Impressions - Sports Fan Retailer - December 2014 - 31
Impressions - Sports Fan Retailer - December 2014 - 32
Impressions - Sports Fan Retailer - December 2014 - 33
Impressions - Sports Fan Retailer - December 2014 - Fan Faves: An Early Look
Impressions - Sports Fan Retailer - December 2014 - 35
Impressions - Sports Fan Retailer - December 2014 - 36
Impressions - Sports Fan Retailer - December 2014 - 37
Impressions - Sports Fan Retailer - December 2014 - 38
Impressions - Sports Fan Retailer - December 2014 - 39
Impressions - Sports Fan Retailer - December 2014 - Around the Leagues
Impressions - Sports Fan Retailer - December 2014 - 41
Impressions - Sports Fan Retailer - December 2014 - 42
Impressions - Sports Fan Retailer - December 2014 - 43
Impressions - Sports Fan Retailer - December 2014 - 44
Impressions - Sports Fan Retailer - December 2014 - 45
Impressions - Sports Fan Retailer - December 2014 - Retailer Focus
Impressions - Sports Fan Retailer - December 2014 - 47
Impressions - Sports Fan Retailer - December 2014 - 48
Impressions - Sports Fan Retailer - December 2014 - Cover3
Impressions - Sports Fan Retailer - December 2014 - Cover4
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com