Impressions - Sports Fan Retailer - June 2015 - 2

CONTENTS

JUNE2015

On the Cover

EDITORIAL
Editor: Jamar Laster
(770) 291-5578 * Jamar.Laster@EmeraldExpo.com
Associate Editor: John Burns
(770) 291-5415 * John.Burns@EmeraldExpo.com
Contributing Writers: Jimmy Lamb, Mike May,
Michael J. Pallerino
ART
Art Director: Wendi Van Eldik
(770) 291-5520 * Wendi.VanEldik@EmeraldExpo.com
Graphic Designer: Ben Carpenter
CarpenterBee.biz * ben@carpenterbee.biz
ADVERTISING
Sales Director: Matt Lawson
(813) 531-7760 * Matt.Lawson@EmeraldExpo.com
PRODUCTION
Production Director: Nan McDowell
(770) 291-5480 * Nan.McDowell@EmeraldExpo.com

20
FEATURES

20

24
28

Fashion at the Forefront
What's trending in the world
of sports logoed apparel?
We've tapped a few suppliers
to give us an update. By John
Burns, Associate Editor
When Inventory
Gets Excessive
It's not ideal to be overstocked
with product, but here's the
good news - you still have
options. By Mike May,
Contributing Writer
Apparel Takes Top Billing
Check out these new licensed
logowear styles that suppliers
are offering this season.
By Jamar Laster, Editor

COLUMNS

4

For the Record
It's not always just about
players when fans buy jerseys.

Production Manager: Terri Hill
(770) 291-5481 * Terri.Hill@EmeraldExpo.com

Photo courtesy of 15love Apparel.

6
32
40

From the Show Director
Breaking records at the
2015 Sports Licensing
and Tailgate Show

18
36

For Reprints
The YGS Group
Ray Trynovich * (800) 290-5460 x 148
impressions@theygsgroup.com
List Rental
Contact Your Territory Manager or:
Wayne Nagrowski * (845) 201-5318
Wayne.Nagrowski@reachmarketing.com
Sports Licensing & Tailgate Show Logo: STANDARD

Around the Leagues
NASCAR's trackside
retail model
SALES OFFICE
31910 Del Obispo, Suite 200
San Juan Capistrano, CA 92675
(949) 226-5700
Sports Licensing & Tailgate Show Logo: SHIELD LOGO ONLY OPTION

On Deck
Retail Trends: Sublimation

DEPARTMENTS

8
16

Customer Service
Back Issues * (800) 697-8859
Subscriptions * (800) 697-8859
nimp@omeda.com

SALES
SL SPORTS &TAILGATE
Show Director: Liz Crawford
TS LICENSING SHOW
Liz.Crawford@EmeraldExpo.com * (949) 226-5746
JA N UA RY 1 4-1 6 , 20 1 5 | L A S V EGAS CO N V E N T I O N C E N T E R | W W W.S PO RTSTA I LGAT ES H OW.CO M

National Sales Manager: Matt Lawson
Matt.Lawson@EmeraldExpo.com * (813) 531-7760
Sports Licensing & Tailgate Show Logo: LOCK-UP WITH DATES & LOCATION

Starters
Industry news

OPERATIONS
Operations Manager: Laura Ouimet
Laura.Ouimet@EmeraldExpo.com
(949) 226-5744

First & 5
Five questions with Spirit
Jersey's Andy Gerrard
MVPs
Most Valuable Products
Retailer Focus
Spotlight on The
Ultimate Sports Fan

MARKETING
Marketing Manager: Nikki Puckett
Nikki.Puckett@EmeraldExpo.com * (949) 226-5750

Chief Executive Officer and President
David Loechner
Chief Financial Officer and Treasurer
Philip Evans
Chief Information Officer
Bill Charles
Vice President, General Counsel and Secretary
David Gosling
Senior Vice President, Operations
Lori Jenks
Senior Vice President, Digital
Teresa Reilly

Ad Index

Page #

Page #

Bruzer Sportsgear ................................................31
Fan Ink Ltd.................................................................3
Flexfi t ........................................................................15
Hunter Manufacturing ........................................... 1
Imprinted Sportswear Shows .........................35
NFL Players Inc. ...................................................C2
Outdoor Retailer ....................................................19

Party Animal ..........................................................39
Replay Photos/Lulu Press ............................... 27
Sports Licensing and Tailgate Show ............C3
Team ProMark .......................................................29
The Brand Liaison ...................................................7
The Mountain ............................................................5
The Northwest Co. ...............................................C4

2 June 2015

Vice President, Marketing Services
Joanne Wheatley
Vice President, Human Resources
Eileen Deady
Vice President, Corporate Operations
Denise Bashem
SportsFan Retailer is a trademark owned exclusively
by Emerald Expositions, LLC.
Copyright © 2015. Emerald Expositions, LLC. All rights reserved.
SportsFan Retailer
1145 Sanctuary Parkway, Suite 355
Alpharetta, GA 30009

SportsFan Retailer


http://www.CarpenterBee.biz

Impressions - Sports Fan Retailer - June 2015

Table of Contents for the Digital Edition of Impressions - Sports Fan Retailer - June 2015

Impressions - Sports Fan Retailer - June 2015
Contents
For the Record
From the Show Director
Starters
First & 5
MVPs
Fashion at the Forefront
When Inventory Gets Excessive
Apparel Takes Top Billing
Around the Leagues
Retailer Focus
On Deck
Impressions - Sports Fan Retailer - June 2015 - Impressions - Sports Fan Retailer - June 2015
Impressions - Sports Fan Retailer - June 2015 - Cover2
Impressions - Sports Fan Retailer - June 2015 - 1
Impressions - Sports Fan Retailer - June 2015 - Contents
Impressions - Sports Fan Retailer - June 2015 - 3
Impressions - Sports Fan Retailer - June 2015 - For the Record
Impressions - Sports Fan Retailer - June 2015 - 5
Impressions - Sports Fan Retailer - June 2015 - From the Show Director
Impressions - Sports Fan Retailer - June 2015 - 7
Impressions - Sports Fan Retailer - June 2015 - Starters
Impressions - Sports Fan Retailer - June 2015 - 9
Impressions - Sports Fan Retailer - June 2015 - 10
Impressions - Sports Fan Retailer - June 2015 - 11
Impressions - Sports Fan Retailer - June 2015 - 12
Impressions - Sports Fan Retailer - June 2015 - 13
Impressions - Sports Fan Retailer - June 2015 - 14
Impressions - Sports Fan Retailer - June 2015 - 15
Impressions - Sports Fan Retailer - June 2015 - First & 5
Impressions - Sports Fan Retailer - June 2015 - 17
Impressions - Sports Fan Retailer - June 2015 - MVPs
Impressions - Sports Fan Retailer - June 2015 - 19
Impressions - Sports Fan Retailer - June 2015 - Fashion at the Forefront
Impressions - Sports Fan Retailer - June 2015 - 21
Impressions - Sports Fan Retailer - June 2015 - 22
Impressions - Sports Fan Retailer - June 2015 - 23
Impressions - Sports Fan Retailer - June 2015 - When Inventory Gets Excessive
Impressions - Sports Fan Retailer - June 2015 - 25
Impressions - Sports Fan Retailer - June 2015 - 26
Impressions - Sports Fan Retailer - June 2015 - 27
Impressions - Sports Fan Retailer - June 2015 - Apparel Takes Top Billing
Impressions - Sports Fan Retailer - June 2015 - 29
Impressions - Sports Fan Retailer - June 2015 - 30
Impressions - Sports Fan Retailer - June 2015 - 31
Impressions - Sports Fan Retailer - June 2015 - S1
Impressions - Sports Fan Retailer - June 2015 - S2
Impressions - Sports Fan Retailer - June 2015 - S3
Impressions - Sports Fan Retailer - June 2015 - S4
Impressions - Sports Fan Retailer - June 2015 - S5
Impressions - Sports Fan Retailer - June 2015 - S6
Impressions - Sports Fan Retailer - June 2015 - S7
Impressions - Sports Fan Retailer - June 2015 - S8
Impressions - Sports Fan Retailer - June 2015 - S9
Impressions - Sports Fan Retailer - June 2015 - S10
Impressions - Sports Fan Retailer - June 2015 - S11
Impressions - Sports Fan Retailer - June 2015 - S12
Impressions - Sports Fan Retailer - June 2015 - S13
Impressions - Sports Fan Retailer - June 2015 - S14
Impressions - Sports Fan Retailer - June 2015 - S15
Impressions - Sports Fan Retailer - June 2015 - S16
Impressions - Sports Fan Retailer - June 2015 - S17
Impressions - Sports Fan Retailer - June 2015 - S18
Impressions - Sports Fan Retailer - June 2015 - S19
Impressions - Sports Fan Retailer - June 2015 - S20
Impressions - Sports Fan Retailer - June 2015 - S21
Impressions - Sports Fan Retailer - June 2015 - S22
Impressions - Sports Fan Retailer - June 2015 - Around the Leagues
Impressions - Sports Fan Retailer - June 2015 - 33
Impressions - Sports Fan Retailer - June 2015 - 34
Impressions - Sports Fan Retailer - June 2015 - 35
Impressions - Sports Fan Retailer - June 2015 - Retailer Focus
Impressions - Sports Fan Retailer - June 2015 - 37
Impressions - Sports Fan Retailer - June 2015 - 38
Impressions - Sports Fan Retailer - June 2015 - 39
Impressions - Sports Fan Retailer - June 2015 - On Deck
Impressions - Sports Fan Retailer - June 2015 - Cover3
Impressions - Sports Fan Retailer - June 2015 - Cover4
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com