Impressions - Team & Spirit Apparel - Fall 2015 - 12
By Steven Jackson,
Contributing Writer
Edge
The CUTTING
From bat and helmet decals to under-eye
fan stickers and wall graphics, a printer/
cutter can open the door to new business
and higher margins.
T
eam and spiritwear is all about
expressing identification with
and support of a group or organization. The more ways a decorator can
provide for doing this, the greater the sales
and profit potential will be.
Purchasing a printer/cutter enables you
to make transfers for traditional offerings
such as uniforms and T-shirts, but that's
only the beginning of how you can use your
equipment to sell and earn more in this
diverse, multilevel market. By tapping into
trends and expanding into new products,
you can increase your sales to existing customers and attract new ones, and benefit
from higher profit margins.
Exploring new product possibilities
is smart business. If you already have a
customer's artwork, putting it on another
product can yield big dividends for a small
investment in time and effort. A graphic
created for apparel often can be used for
non-apparel items, especially if it is in
vector format, which makes it easy to
change size and color.
If not, it easily can be converted to vector by an art service; and stock art and
templates for the team and spirit market abound. Possible applications with a
printer/cutter include sports gloves, helmet
decals, window clings, life-size cutouts,
bumper stickers, banners and signage.
12 * Fall 2015
There are media for so many applications that the possibilities truly are
limitless. For example, wall graphics
materials that feature easily removable, nonpermanent adhesive backing can be used
for locker decoration, life-size cutouts (think
Fatheads) and even facial decals.
A lot of customers already are getting
some of these products from other places.
Picking up this business largely is a matter of education for you and the customer.
When it comes to non-apparel products for
the team and spiritwear markets, banners
are an easy area to get into, both from sales
and production standpoints. In addition
to promoting teams and organizations at
parades and events, banners can be used as
fundraisers, with booster designs being sold
to parents or advertising space to sponsors.
Th is has been the case at Poughquag,
N.Y.-based Embroidery Designs, which
has seen this type of imprinting grow to
account for a third of its business since the
addition of a printer/cutter in 2010, according to partner Dennis Dunning.
A significant portion of the company's
printer/cutter work is in banners and
wall graphics. The original reason for the
equipment purchase was to serve clients
whose personalization needs went beyond
embroidery. The company decided on a
54-inch machine to provide maximum
Impressions - Team & Spirit Apparel - Fall 2015
Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Fall 2015
Impressions - Team & Spirit Apparel - Fall 2015
Contents
Tween Spirit
The Cutting Edge
Puttin' on the Glitz
Gear Bag
Impressions - Team & Spirit Apparel - Fall 2015 - Impressions - Team & Spirit Apparel - Fall 2015
Impressions - Team & Spirit Apparel - Fall 2015 - Cover2
Impressions - Team & Spirit Apparel - Fall 2015 - 1
Impressions - Team & Spirit Apparel - Fall 2015 - Contents
Impressions - Team & Spirit Apparel - Fall 2015 - 3
Impressions - Team & Spirit Apparel - Fall 2015 - 4
Impressions - Team & Spirit Apparel - Fall 2015 - 5
Impressions - Team & Spirit Apparel - Fall 2015 - Tween Spirit
Impressions - Team & Spirit Apparel - Fall 2015 - 7
Impressions - Team & Spirit Apparel - Fall 2015 - 8
Impressions - Team & Spirit Apparel - Fall 2015 - 9
Impressions - Team & Spirit Apparel - Fall 2015 - 10
Impressions - Team & Spirit Apparel - Fall 2015 - 11
Impressions - Team & Spirit Apparel - Fall 2015 - The Cutting Edge
Impressions - Team & Spirit Apparel - Fall 2015 - 13
Impressions - Team & Spirit Apparel - Fall 2015 - 14
Impressions - Team & Spirit Apparel - Fall 2015 - 15
Impressions - Team & Spirit Apparel - Fall 2015 - 16
Impressions - Team & Spirit Apparel - Fall 2015 - 17
Impressions - Team & Spirit Apparel - Fall 2015 - Puttin' on the Glitz
Impressions - Team & Spirit Apparel - Fall 2015 - 19
Impressions - Team & Spirit Apparel - Fall 2015 - 20
Impressions - Team & Spirit Apparel - Fall 2015 - 21
Impressions - Team & Spirit Apparel - Fall 2015 - 22
Impressions - Team & Spirit Apparel - Fall 2015 - 23
Impressions - Team & Spirit Apparel - Fall 2015 - Gear Bag
Impressions - Team & Spirit Apparel - Fall 2015 - 25
Impressions - Team & Spirit Apparel - Fall 2015 - 26
Impressions - Team & Spirit Apparel - Fall 2015 - 27
Impressions - Team & Spirit Apparel - Fall 2015 - 28
Impressions - Team & Spirit Apparel - Fall 2015 - Cover3
Impressions - Team & Spirit Apparel - Fall 2015 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/202005
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https://www.nxtbook.com/nxtbooks/impressions/201902
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https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
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https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
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https://www.nxtbook.com/nxtbooks/impressions/201708
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https://www.nxtbook.com/nxtbooks/impressions/201705
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https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
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https://www.nxtbook.com/nxtbooks/impressions/201701
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https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
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https://www.nxtbook.com/nxtbooks/impressions/201605
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https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
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