Impressions - Team & Spirit Apparel - Fall 2015 - 2

A SUPPLEMENT TO IMPRESSIONS MAGAZINE
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PUBLISHER: LAURIE GONZ
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EDITOR IN CHIEF: MARCIA DERRYBERRY
(770) 291-5574 * mderryberry@impressionsmag.com
SENIOR EDITOR: JAMAR LASTER
(770) 291-5578 * jlaster@impressionsmag.com

O

MANAGING EDITOR: MICHELLE M. HAVICH
(770) 291-5412 * mhavich@impressionsmag.com
ASSOCIATE EDITOR: LAUREN MITCHELL
(770) 291-5403 * lmitchell@impressionsmag.com
ASSOCIATE EDITOR: JOHN BURNS
(770) 291-5415 * john.burns@emeraldexpo.com
CONTRIBUTING WRITERS: JAY BUSSELLE,
STEVEN JACKSON, JENNIFER A. MORRELL
ART DIRECTOR: WENDI VAN ELDIK
(770) 291-5520 * wendi.vaneldik@emeraldexpo.com
GRAPHIC DESIGNER: DENISE FIELDS
(770) 291-5487 * denise.fields@emeraldexpo.com
FREELANCE ART DIRECTOR: MARIA KOZLOVA
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PRODUCTION DIRECTOR: NAN MCDOWELL
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AD INDEX
ADVERTISER

PAGE #

American Apparel

INFO*ACTION #

3

103

Augusta

11

105

Champion

C4

110

5, C3

104, 109

Gildan Performance
Imprinted Sportswear
Shows

BABY STEPS

17, 22

Jerzees

C2

101

M&R Sales & Service Inc.

27

108

Pepco Poms

21

106

1

102

25

107

ne of my fellow editors (OK, it was Impressions
Senior Editor Jamar Laster) recently welcomed his
fi rst child into the world. Because Jamar and his
wife are huge University of Georgia fans, many of the gifts they
received for their baby girl revolved around team colors, logos
and, of course, bulldogs.
It's never too early to get someone turned on to a favorite
team, and a growing spiritwear niche involves the littlest fans.
Heads Up Apparel, a decorator outside Chicago, focuses on
spiritwear for elementary and middle schools, and they are seeing
big success. Read all about them in "Tween Spirit" on page 6.
Another popular element of spiritwear is sparkle. Glenwood,
Ga.-based Team Glitter has you covered there. The apparel
decorator specializes in special-effects screen printing using
gels, glitters and shimmers. The company is featured in "Puttin'
on the Glitz" on page 18.
Looking to expand your shop's spiritwear offerings? Adding
a printer-cutter might be just the ticket for increasing sales and
boosting profits. In "The Cutting Edge" on page 12, fi nd out
how decorators found success (and new customers) adding a
printer-cutter to their shop floor.
It's almost football season at last, and I know Jamar's
little girl is ready for kickoff ! Are you? More importantly,
are your customers?

CONTENTS
6 Tween Spirit

18 Puttin' on

By Jay Busselle

Team Glitter, a decorator
owned by a phone company,
adds sparkle to spiritwear.

Heads Up Apparel fi nds success
gearing up elementary and
middle schools.

the Glitz

12 The

By Jennifer A. Morrell

If you want information about any of the advertisers in Team &

Adding a printer-cutter can open
the door to new business and
higher profits.

The latest team and spirit
gear your customers will
fl ip for.

Spirit Apparel, you can get it online. It's fast, easy, free - and avail-

By Steven Jackson

S&S Activewear
Stahls'

INFO * ACTION HOTLINE:

able 24 hours a day, seven days a week. Here's how it works:
* Log on to Impressionsmag.com, Click on the Info*Action icon.
* Using the Ad Index on this page, select all the companies you
wish to receive free information from.
* Your requests are e-mailed immediately and directly to the
companies you selected.

2 * Fall 2015

Cutting Edge

24 Gear Bag

By MICHELLE
M. HAVICH

FALL 2015

6
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Impressions - Team & Spirit Apparel - Fall 2015

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Fall 2015
