Impressions - Team & Spirit Apparel - Spring 2016 - 2

A SUPPLEMENT TO IMPRESSIONS MAGAZINE
1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009
PUBLISHER: LAURIE GONZ
(972) 694-0107 * laurie.gonz@emeraldexpo.com
EDITOR IN CHIEF: MARCIA DERRYBERRY
(770) 291-5574 * mderryberry@impressionsmag.com
SENIOR EDITOR: JAMAR LASTER
(770) 291-5578 * jlaster@impressionsmag.com
MANAGING EDITOR: MICHELLE M. HAVICH
(770) 291-5412 * mhavich@impressionsmag.com

ASSOCIATE EDITOR: JOHN BURNS
(770) 291-5415 * john.burns@emeraldexpo.com
CONTRIBUTING WRITERS: JENNIFER A. MORRELL,
PAUL SABATINI, DOUG WILCOXSON
SENIOR GRAPHIC DESIGNER: CHRIS DREW
(770) 291-5450 * chris.drew@emeraldexpo.com
FREELANCE ART DIRECTOR: MARIA KOZLOVA
(678) 427-7334 * mkozlova@mkgrafix.com
PRODUCTION DIRECTOR: NAN MCDOWELL
(770) 291-5480 * nan.mcdowell@emeraldexpo.com
PRODUCTION MANAGER: TERRI HILL
(770) 291-5481 * terri.hill@emeraldexpo.com

CUSTOMER SERVICE
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SUBSCRIPTIONS * (800) 697-8859
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GREGRY GILROY * (845) 201-5329
gregry.gilroy@reachmarketing.com

AD INDEX
PAGE #

INFO*ACTION #

American Apparel

5

104

Augusta Sportswear

15

105

Champion

C4

112

3

111

Gildan Performance
Imprinted Sportswear
Shows

C2

101

M&R Sales

21

107

New Balance

C3

103

Pizzazz Performance Wear

23

108

S&S Activewear

9

106

SanMar Corp

1

102

Sports Licensing Show

24

Stahls'

25

INFO * ACTION HOTLINE:

CONTENTS
6 Get in the Game

SPRING 2016

6

Breaking into the team
apparel market

12

The Threads
of Success
YSS Athletics creates
custom team uniforms
By Jennifer A. Morrell

109

If you want information about any of the advertisers in Team &
Spirit Apparel, you can get it online. It's fast, easy, free - and available 24 hours a day, seven days a week. Here's how it works:
* Log on to Impressionsmag.com, Click on the Info*Action icon.
* Using the Ad Index on this page, select all the companies you
wish to receive free information from.
* Your requests are e-mailed immediately and directly to the
companies you selected.

2 * Spring 2016

h, the new year. Time to put away my Pittsburgh Steelers jersey (No. 43
Troy Polamalu, bought in the parking lot of the Georgia Dome, thank you
very much) and pull out my New York Rangers hockey sweater (No. 35
Mike Richter, authentic and game worn). I know, the NFL and the NHL seasons overlap, and sometimes, the hockey season goes into May (yes, please!), which is baseball
season. Luckily, I don't like baseball, so I can still focus on hockey until Lord Stanley's
Cup is raised (Go Rangers!).
Knowing when seasons start, end and overlap is important when your business
is team uniforms and fan gear, and business can be booming! In this issue, Doug
Wilcoxson writes about what it takes to break into the team apparel business and
stake a claim on a customer base in "Get in the Game" on page 6. In "The Power of
Planning" (page 18), Paul Sabatini asks and answers some of the most common questions decorators have about setting up a plan for when and how to pitch business to
current and potential team apparel customers.
Speaking of team apparel, Torey Rose couldn't fi nd uniforms for her volleyball
team, so she made her own. She turned that into a business, YSS Athletics, which
specializes in custom-made uniforms. Read all about her in Jennifer Morrell's profi le,
"The Th reads of Success" on page 12.
No matter what team you pull for, or in what sport, that season could be the most
exciting time of the year (or the most heartbreaking). If you have a strong plan put
together for building your team apparel business, that season could also be the
most profitable.
Is it September yet?

By Doug Wilcoxson

11, 17, 24

Jerzees

By MICHELLE
M. HAVICH

A

ASSOCIATE EDITOR: LAUREN MITCHELL VOLKER
(770) 291-5403 * lmitchell@impressionsmag.com

ADVERTISER

SEASONS
CHANGE

18 The Power
of Planning

Know when and how to
approach team clients
By Paul Sabatini

22 Gear Bag

The latest team and spirit
gear your customers will
fl ip for.

On the cover:
Garmet courtesy of
Augusta Sportswear,
Photography by Blake
Tyers Photography,
Athens, Ga.


http://www.theygsgroup.com http://www.Impressionsmag.com

Impressions - Team & Spirit Apparel - Spring 2016

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Spring 2016

Contents
Impressions - Team & Spirit Apparel - Spring 2016 - Cover1
Impressions - Team & Spirit Apparel - Spring 2016 - Cover2
Impressions - Team & Spirit Apparel - Spring 2016 - 1
Impressions - Team & Spirit Apparel - Spring 2016 - Contents
Impressions - Team & Spirit Apparel - Spring 2016 - 3
Impressions - Team & Spirit Apparel - Spring 2016 - 4
Impressions - Team & Spirit Apparel - Spring 2016 - 5
Impressions - Team & Spirit Apparel - Spring 2016 - 6
Impressions - Team & Spirit Apparel - Spring 2016 - 7
Impressions - Team & Spirit Apparel - Spring 2016 - 8
Impressions - Team & Spirit Apparel - Spring 2016 - 9
Impressions - Team & Spirit Apparel - Spring 2016 - 10
Impressions - Team & Spirit Apparel - Spring 2016 - 11
Impressions - Team & Spirit Apparel - Spring 2016 - 12
Impressions - Team & Spirit Apparel - Spring 2016 - 13
Impressions - Team & Spirit Apparel - Spring 2016 - 14
Impressions - Team & Spirit Apparel - Spring 2016 - 15
Impressions - Team & Spirit Apparel - Spring 2016 - 16
Impressions - Team & Spirit Apparel - Spring 2016 - 17
Impressions - Team & Spirit Apparel - Spring 2016 - 18
Impressions - Team & Spirit Apparel - Spring 2016 - 19
Impressions - Team & Spirit Apparel - Spring 2016 - 20
Impressions - Team & Spirit Apparel - Spring 2016 - 21
Impressions - Team & Spirit Apparel - Spring 2016 - 22
Impressions - Team & Spirit Apparel - Spring 2016 - 23
Impressions - Team & Spirit Apparel - Spring 2016 - 24
Impressions - Team & Spirit Apparel - Spring 2016 - 25
Impressions - Team & Spirit Apparel - Spring 2016 - 26
Impressions - Team & Spirit Apparel - Spring 2016 - 27
Impressions - Team & Spirit Apparel - Spring 2016 - 28
Impressions - Team & Spirit Apparel - Spring 2016 - Cover3
Impressions - Team & Spirit Apparel - Spring 2016 - Cover4
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com