Impressions – Team & Activewear – Spring 2018 - 1

A SUPPLEMENT TO IMPRESSIONS MAGAZINE
1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009
PUBLISHER: LAURIE GONZ

(972) 694-0107 * laurie.gonz@emeraldexpo.com
EDITOR IN CHIEF: MARCIA DERRYBERRY
(770) 291-5574 * mderryberry@impressionsmag.com
EXECUTIVE EDITOR: JAMAR LASTER
(770) 291-5578 * jlaster@impressionsmag.com
MANAGING EDITOR: LAUREN MITCHELL VOLKER
(770) 291-5403 * lauren.volker@emeraldexpo.com
CONTRIBUTING WRITERS: MATT DELAERE,
JIMMY LAMB, ALICE WOLF
ART DIRECTOR: CHRIS DREW
(770) 291-5450 * chris.drew@emeraldexpo.com
PRODUCTION DIRECTOR: NAN MCDOWELL
(770) 291-5480 * nan.mcdowell@emeraldexpo.com
PRODUCTION MANAGER: TERRI HILL
(770) 291-5481 * terri.hill@emeraldexpo.com

CUSTOMER SERVICE
BACK ISSUES * (800) 697-8859
SUBSCRIPTIONS * (800) 697-8859
nimp@omeda.com
REPRINTS AND EPRINTS
THE YGS GROUP
ANASTASIA MINICHINO * (800) 501-9571 × 100
anastasia.minichino@theygsgroup.com
theygsgroup.com
LIST RENTAL
CONTACT YOUR TERRITORY MANAGER OR
GREGRY GILROY * (845) 201-5329
gregry.gilroy@reachmarketing.com

Augusta Sportswear
Comfort Colors
Gildan Performance

PAGE #

INFO*ACTION #

7

103

C3

107

3

102

Imprinted Sportswear
Shows

17

JERZEES

C2

101

11, C4

104, 108

Next Level Apparel
S&S Activewear

15

105

Stahls'

21

106

By LAUREN
MITCHELL
VOLKER

M

y generation gets a bad rap. A simple web search results in a
bevy of unfl attering traits and habits attributed to the average
Millennial: We've over stayed our welcome in our parents' basements, we're obsessed with our smartphones, and ourselves, etc.
(For the record, we're also the most racially and ethnically diverse generation
ever, we're tech-savvy and innovative, and dedicated to wellness and health,
among other positive hallmarks. But I digress.)
As one of the largest generations in history, we're heading toward our prime
spending years (read: our influence is unavoidable). In the decorated-apparel
industry, we're also collectively making our mark as one of the athleisure movement's biggest drivers.
I call it a movement because the word "trend" doesn't do it justice. Athleisure's
presence and impact is so substantial that it even inspired the Impressions team
to rename this publication. Active and performance styles now take customers
everywhere - and the pages of our revamped Team & Activewear supplement
are designed to help you navigate this increasingly far-reaching category.
For a closer look at what defi nes today's team and activewear apparel, and
the current trends driving this niche, go to page 4. Also, check out page 10 for
insight into and strategies for selling to the Millennial generation. And for tips
on decorating this lucrative apparel category, see page 18.

CONTENTS

AD INDEX
ADVERTISER

SIGN OF
THE TIMES

4 Apparel

Tech Trends

Smart garments take the
activewear market by storm

23 Locker Room
The latest apparel and gear
for your active customers

By Alice Wolf

10 What
Millennials Want

Spring 2018
On the cover:

Garment courtesy of
Augusta Sportswear
Inc., Grovetown, Ga.
Photography by Henry
Bernstein, Three
Driveway Media,
Solon, Ohio

4

A look at the generation behind
the athleisure movement
By Matt DeLaere

INFO * ACTION HOTLINE:

*

If you want information about any of the advertisers in Team &
Spirit Apparel, you can get it online. It's fast, easy, free - and available 24 hours a day, seven days a week. Here's how it works:
* Log on to Impressionsmag.com, Click on the Info*Action icon.
* Using the Ad Index on this page, select all the companies you
wish to receive free information from.
Your requests are e-mailed immediately and directly to the
companies you selected.

A Supplement to Impressions

18 Sublimating

Performancewear
The key to decorating
active apparel
By Jimmy Lamb

Spring 2018 * 1
http://www.theygsgroup.com http://www.Impressionsmag.com
Impressions – Team & Activewear – Spring 2018

Table of Contents for the Digital Edition of Impressions – Team & Activewear – Spring 2018
