Speech Technology - June 2008 - (Page 27) D-I-Y B-U-Y OR Do-it-yourself may work for home improvements, but IVR design’s a bit more complicated // By Lauren Shopp In the 1990s, before the dot-com bubble burst and the Internet seemed an untamable, untapped wilderness, everyone wanted to cash in. It wasn’t just start-ups or venture capitalists looking to make a quick million. It was flocks of regular people, too. But rather than devising schemes to harp on e-commerce, the latter thought of the Web as another channel through which they could express themselves. Personal Web site providers like Angelfire, GeoCities, and AOL made that possible and inspired various demographics to stake their acreage within the Web landscape. Of course, all of this freedom came with a caveat: Sites created by amateurs weren’t guaranteed to be perfect. Design purists recoiled at animated .gif files, seemingly seizure-inducing color schemes, and pages upon pages of information of little use to anyone JUNE 2008 Speech Technology | 27
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