Campaigns & Elections' Political Broadcast Manual - March 2008 - (Page 49)

Thursday, April 3, 2008 Rapid Cycle As campaigns begin earlier every cycle, the panel will discuss the effects of early campaigning on the electorate. When is it too early to begin campaigning? When does the law require you to start? Full Disclosure? Candidates continue to face increasing scrutiny over their personal lives. This panel will examine if and when candidates should disclose private information. Where should they break the news ﬁrst? How should they respond to attacks? What is the best way to respond to crises? Facing the Voters In an increasingly expensive advertising market, how should campaigns best use their marketing dollars? Are there beneﬁts to negative advertisements? How do you respond to opponents’ attacks? What are the ethical guidelines to response and attack negative campaigning? Blog-Mania As viral marketing has become an integral campaign tool, panelists will focus on best practices and moral dilemmas. What are the implications of employing bloggers for your candidate? What relationship should candidates, campaign staff and volunteers have with bloggers and with the online community? What about those Wiki amendments? Stump Speeches As candidates rush from one speech to the next, what are the major points they should address? When should they invoke their opponents’ name or background? Is it ethical to criticize them without outwardly doing so? Friday, April 4, 2008 The Ethics of Deception What is the Whole Truth and When Is It Required? When do ‘spin’ and misdirection become unethical - or even illegal? Religious, ethnic, gender, sexual orientation & other “Don’ts” Ben Ginsberg, Patton Boggs Counting Every Penny… What are the legal guidelines for accepting money from donors? How should campaigns successfully respond to “tainted” money? What people/organizations should candidates avoid? Direct Mail What are the details your candidate should look for in his/her direct mail piece? Are there any particulars your candidate should avoid? Who’s reading their mail anyway? How can you present your campaign in the best light while ensuring you are ethical describing your opponents’? Effectively Using Data How should candidates best use polling? What are the implications of push polling? How should campaigns use it to their advantage? Hear from expert pollsters about the ins and outs of how data is collected and disseminated. Using Ethics to Push Your Agenda As elected ofﬁcials use war, family structure and religious beliefs to promote and defend legislation, when should candidates follow suit? Agenda and speakers subject to change. Seminar Registration Fees Include: Registration Fees Please check only one: ❏ Conference Registration—$495 ❏ Student and Academic Rate—$350 Politics magazine Name(s): Company or University: Address: City/State/Zip: Phone: Email: Fax: Payment Method Number of attendees Total Registration Costs $ ❏ Check enclosed (make payable to Campaigns & Elections) ❏ Bill credit card: ❏ Visa ❏ Master Card ❏ American Express Card # Exp Authorization Signature Mail or fax this form to: Politics magazine, Campaigns & Elections 1655 N. Fort Myer Dr., Ste. 825, Arlington, VA 22209 Fax 703-778-4024 Contact Molly Clancy at 703-778-9013 or mclancy@campaignsandelections.com for more information. Please note there are discounts at the Flamingo Las Vegas for seminar registrants. Call 800-732-2111 and mention Campaigns & Elections.

Table of Contents Feed for the Digital Edition of Campaigns & Elections' Political Broadcast Manual - March 2008

Campaigns & Elections' Political Broadcast Manual - March 2008 Contents Introduction – The Scope of the Political Broadcasting Rules “Legally Qualified” Candidates Reasonable Access “Uses” of Broadcast Facilities Exempt Programs Requests for Equal Opportunities Equal Opportunities Lowest Unit Charges The Disclosure Censorship of Uses Sponsorship Identification Political File Contents Access to the Political File The Fairness Doctrine Political Editorials Personal Attacks Issue Advertising News Distortion Conclusion

Campaigns & Elections' Political Broadcast Manual - March 2008

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