Campaigns & Elections' Political Broadcast Manual - March 2008 - (Page 6) Campaigns & Elections’ Politics magazine informs all those who touch politics, drawing our community together. As part of our longstanding mission, we ensure political professionals have the tools they need to win big. That’s why we contacted Womble Carlyle Sandridge & Rice, some of the top campaign attorneys in the United States, to produce this comprehensive guide for political broadcasting. I would especially like to thank the authors of this e-book, Gregg Skall and Peter Gutmann, who have mastered the legal complexities of more than eighty years of FCC political broadcasting regulations. My simple recommendation is that if your campaign plans to advertise or be covered on radio, broadcast, cable, or satellite television, read this first. Jordan S. Lieberman Publisher Campaigns & Elections 1655 North Fort Myer Drive | Suite 825 | Arlington,VA 22209 P 703.778.4025 | C 202.365.8049 | F 202.318.0077 6 « March 2008
Table of Contents Feed for the Digital Edition of Campaigns & Elections' Political Broadcast Manual - March 2008 Campaigns & Elections' Political Broadcast Manual - March 2008 Contents Introduction – The Scope of the Political Broadcasting Rules “Legally Qualified” Candidates Reasonable Access “Uses” of Broadcast Facilities Exempt Programs Requests for Equal Opportunities Equal Opportunities Lowest Unit Charges The Disclosure Censorship of Uses Sponsorship Identification Political File Contents Access to the Political File The Fairness Doctrine Political Editorials Personal Attacks Issue Advertising News Distortion Conclusion Campaigns & Elections' Political Broadcast Manual - March 2008 Campaigns & Elections' Political Broadcast Manual - March 2008 - Campaigns & Elections' Political Broadcast Manual - March 2008 (Page 1) Campaigns & Elections' Political Broadcast Manual - March 2008 - Campaigns & Elections' Political Broadcast Manual - March 2008 (Page 2) Campaigns & Elections' Political Broadcast Manual - March 2008 - Campaigns & Elections' Political Broadcast Manual - March 2008 (Page 3) Campaigns & Elections' Political Broadcast Manual - March 2008 - Campaigns & Elections' Political Broadcast Manual - March 2008 (Page 4) Campaigns & Elections' Political Broadcast Manual - March 2008 - Campaigns & Elections' Political Broadcast Manual - March 2008 (Page 5) Campaigns & Elections' Political Broadcast Manual - March 2008 - Campaigns & Elections' Political Broadcast Manual - March 2008 (Page 6) Campaigns & Elections' Political Broadcast Manual - March 2008 - Campaigns & Elections' Political Broadcast Manual - March 2008 (Page 7) Campaigns & Elections' Political Broadcast Manual - March 2008 - Contents (Page 8) Campaigns & Elections' Political Broadcast Manual - March 2008 - Contents (Page 9) Campaigns & Elections' Political Broadcast Manual - March 2008 - Contents (Page 10) Campaigns & Elections' Political Broadcast Manual - March 2008 - Contents (Page 11) Campaigns & Elections' Political Broadcast Manual - March 2008 - Contents (Page 12) Campaigns & Elections' Political Broadcast Manual - March 2008 - “Legally Qualified” Candidates (Page 13) Campaigns & Elections' Political Broadcast Manual - March 2008 - Reasonable Access (Page 14) Campaigns & Elections' Political Broadcast Manual - March 2008 - Reasonable Access (Page 15) Campaigns & Elections' Political Broadcast Manual - March 2008 - “Uses” of Broadcast Facilities (Page 16) Campaigns & Elections' Political Broadcast Manual - March 2008 - “Uses” of Broadcast Facilities (Page 17) Campaigns & Elections' Political Broadcast Manual - March 2008 - Exempt Programs (Page 18) Campaigns & Elections' Political Broadcast Manual - March 2008 - Exempt Programs (Page 19) Campaigns & Elections' Political Broadcast Manual - March 2008 - Exempt Programs (Page 20) Campaigns & Elections' Political Broadcast Manual - March 2008 - Exempt Programs (Page 21) Campaigns & Elections' Political Broadcast Manual - March 2008 - Requests for Equal Opportunities (Page 22) Campaigns & Elections' Political Broadcast Manual - March 2008 - Requests for Equal Opportunities (Page 23) Campaigns & Elections' Political Broadcast Manual - March 2008 - Equal Opportunities (Page 24) Campaigns & Elections' Political Broadcast Manual - March 2008 - Equal Opportunities (Page 25) Campaigns & Elections' Political Broadcast Manual - March 2008 - Equal Opportunities (Page 26) Campaigns & Elections' Political Broadcast Manual - March 2008 - Equal Opportunities (Page 27) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 28) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 29) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 30) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 31) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 32) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 33) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 34) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 35) Campaigns & Elections' Political Broadcast Manual - March 2008 - The Disclosure (Page 36) Campaigns & Elections' Political Broadcast Manual - March 2008 - The Disclosure (Page 37) Campaigns & Elections' Political Broadcast Manual - March 2008 - Censorship of Uses (Page 38) Campaigns & Elections' Political Broadcast Manual - March 2008 - Sponsorship Identification (Page 39) Campaigns & Elections' Political Broadcast Manual - March 2008 - Sponsorship Identification (Page 40) Campaigns & Elections' Political Broadcast Manual - March 2008 - Sponsorship Identification (Page 41) Campaigns & Elections' Political Broadcast Manual - March 2008 - Political File Contents (Page 42) Campaigns & Elections' Political Broadcast Manual - March 2008 - Political File Contents (Page 43) Campaigns & Elections' Political Broadcast Manual - March 2008 - Political File Contents (Page 44) Campaigns & Elections' Political Broadcast Manual - March 2008 - Political File Contents (Page 45) Campaigns & Elections' Political Broadcast Manual - March 2008 - Political Editorials (Page 46) Campaigns & Elections' Political Broadcast Manual - March 2008 - Personal Attacks (Page 47) Campaigns & Elections' Political Broadcast Manual - March 2008 - Personal Attacks (Page 48) Campaigns & Elections' Political Broadcast Manual - March 2008 - Personal Attacks (Page 49) Campaigns & Elections' Political Broadcast Manual - March 2008 - Personal Attacks (Page 50) Campaigns & Elections' Political Broadcast Manual - March 2008 - News Distortion (Page 51) Campaigns & Elections' Political Broadcast Manual - March 2008 - Conclusion (Page 52)
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