Campaigns & Elections' Political Broadcast Manual - March 2008 - (Page 8) TABLE OF CONTENTS I. Introduction – The Scope of the Political Broadcasting Rules II. “Legally Qualified” Candidates The Three Part Test1 Exceptions III. Reasonable Access Federal Candidates Non-Federal Candidates Election Weekend Sales IV. “Uses” of Broadcast Facilities On-Air Employees V. Exempt Programs Bona Fide Newscasts and News Interviews News Documentaries On-the-Spot Coverage of Bona Fide News Events Debates Delayed Broadcast or Editing VI. Requests for Equal Opportunities Opposing Candidates Seven Day Rule Notice Prior Requests for Expected Uses VII. Equal Opportunities What it Means Exceptions Production Facilities Networks VIII. Lowest Unit Charges Charges Outside the Political Window – Comparable Rates Charges Inside the Political Window – Lowest Unit Rates Classes of Time Special Classes of Political Time Political Discounts Rotations Package Plans,Volume Discounts and Bonus Spots Non-Cash Incentives Billboards and Promotional Announcements PSAs Advance Payment and Credit Policies Period for Rate Comparisons Increases in Rates during the Election Period “Fire Sale” Rates Advertising Agency Discounts Spots in Specific Programs Sold-Out Time Local and National Rates Production Facilities, Web Site Advertising, Blogs Make-Good Policies Time Sensitive Make-Goods 13 13 14 16 18 22 24 28 8 « March 2008
Table of Contents Feed for the Digital Edition of Campaigns & Elections' Political Broadcast Manual - March 2008 Campaigns & Elections' Political Broadcast Manual - March 2008 Contents Introduction – The Scope of the Political Broadcasting Rules “Legally Qualified” Candidates Reasonable Access “Uses” of Broadcast Facilities Exempt Programs Requests for Equal Opportunities Equal Opportunities Lowest Unit Charges The Disclosure Censorship of Uses Sponsorship Identification Political File Contents Access to the Political File The Fairness Doctrine Political Editorials Personal Attacks Issue Advertising News Distortion Conclusion Campaigns & Elections' Political Broadcast Manual - March 2008 Campaigns & Elections' Political Broadcast Manual - March 2008 - Campaigns & Elections' Political Broadcast Manual - March 2008 (Page 1) Campaigns & Elections' Political Broadcast Manual - March 2008 - Campaigns & Elections' Political Broadcast Manual - March 2008 (Page 2) Campaigns & Elections' Political Broadcast Manual - March 2008 - Campaigns & Elections' Political Broadcast Manual - March 2008 (Page 3) Campaigns & Elections' Political Broadcast Manual - March 2008 - Campaigns & Elections' Political Broadcast Manual - March 2008 (Page 4) Campaigns & Elections' Political Broadcast Manual - March 2008 - Campaigns & Elections' Political Broadcast Manual - March 2008 (Page 5) Campaigns & Elections' Political Broadcast Manual - March 2008 - Campaigns & Elections' Political Broadcast Manual - March 2008 (Page 6) Campaigns & Elections' Political Broadcast Manual - March 2008 - Campaigns & Elections' Political Broadcast Manual - March 2008 (Page 7) Campaigns & Elections' Political Broadcast Manual - March 2008 - Contents (Page 8) Campaigns & Elections' Political Broadcast Manual - March 2008 - Contents (Page 9) Campaigns & Elections' Political Broadcast Manual - March 2008 - Contents (Page 10) Campaigns & Elections' Political Broadcast Manual - March 2008 - Contents (Page 11) Campaigns & Elections' Political Broadcast Manual - March 2008 - Contents (Page 12) Campaigns & Elections' Political Broadcast Manual - March 2008 - “Legally Qualified” Candidates (Page 13) Campaigns & Elections' Political Broadcast Manual - March 2008 - Reasonable Access (Page 14) Campaigns & Elections' Political Broadcast Manual - March 2008 - Reasonable Access (Page 15) Campaigns & Elections' Political Broadcast Manual - March 2008 - “Uses” of Broadcast Facilities (Page 16) Campaigns & Elections' Political Broadcast Manual - March 2008 - “Uses” of Broadcast Facilities (Page 17) Campaigns & Elections' Political Broadcast Manual - March 2008 - Exempt Programs (Page 18) Campaigns & Elections' Political Broadcast Manual - March 2008 - Exempt Programs (Page 19) Campaigns & Elections' Political Broadcast Manual - March 2008 - Exempt Programs (Page 20) Campaigns & Elections' Political Broadcast Manual - March 2008 - Exempt Programs (Page 21) Campaigns & Elections' Political Broadcast Manual - March 2008 - Requests for Equal Opportunities (Page 22) Campaigns & Elections' Political Broadcast Manual - March 2008 - Requests for Equal Opportunities (Page 23) Campaigns & Elections' Political Broadcast Manual - March 2008 - Equal Opportunities (Page 24) Campaigns & Elections' Political Broadcast Manual - March 2008 - Equal Opportunities (Page 25) Campaigns & Elections' Political Broadcast Manual - March 2008 - Equal Opportunities (Page 26) Campaigns & Elections' Political Broadcast Manual - March 2008 - Equal Opportunities (Page 27) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 28) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 29) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 30) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 31) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 32) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 33) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 34) Campaigns & Elections' Political Broadcast Manual - March 2008 - Lowest Unit Charges (Page 35) Campaigns & Elections' Political Broadcast Manual - March 2008 - The Disclosure (Page 36) Campaigns & Elections' Political Broadcast Manual - March 2008 - The Disclosure (Page 37) Campaigns & Elections' Political Broadcast Manual - March 2008 - Censorship of Uses (Page 38) Campaigns & Elections' Political Broadcast Manual - March 2008 - Sponsorship Identification (Page 39) Campaigns & Elections' Political Broadcast Manual - March 2008 - Sponsorship Identification (Page 40) Campaigns & Elections' Political Broadcast Manual - March 2008 - Sponsorship Identification (Page 41) Campaigns & Elections' Political Broadcast Manual - March 2008 - Political File Contents (Page 42) Campaigns & Elections' Political Broadcast Manual - March 2008 - Political File Contents (Page 43) Campaigns & Elections' Political Broadcast Manual - March 2008 - Political File Contents (Page 44) Campaigns & Elections' Political Broadcast Manual - March 2008 - Political File Contents (Page 45) Campaigns & Elections' Political Broadcast Manual - March 2008 - Political Editorials (Page 46) Campaigns & Elections' Political Broadcast Manual - March 2008 - Personal Attacks (Page 47) Campaigns & Elections' Political Broadcast Manual - March 2008 - Personal Attacks (Page 48) Campaigns & Elections' Political Broadcast Manual - March 2008 - Personal Attacks (Page 49) Campaigns & Elections' Political Broadcast Manual - March 2008 - Personal Attacks (Page 50) Campaigns & Elections' Political Broadcast Manual - March 2008 - News Distortion (Page 51) Campaigns & Elections' Political Broadcast Manual - March 2008 - Conclusion (Page 52)
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