Campaigns & Elections - August 2007 - (Page 24)

inside politics Advance Team Support. Rally signs, backdrops, podium signs. (continued from page 22) position that originated with Justin Germany in ’04,” said Manatt. “[He] did a lot of good, successful stuff.” Germany became the in-house Web videographer for the Bush-Cheney campaign in 2004. He is now the videographer for Sen. John McCain’s 2008 presidential campaign. The 27-year-old has already created more than 60 Web videos for the McCain campaign. “In our firm, I can do it all myself,” said Germany. “Media consultants may have to outsource or have more expensive equipment they have to pay for. If I’m sitting here and I can produce the same stuff for a lot less, then I can charge accordingly.” The low barrier-to-entry into the field of Web videos allows for anyone with a digital camera and laptop computer to potentially become a videographer. And many of these videos can be done in mere hours, such as the Obama “Crush” piece. “We shot everything in about six hours,” said Relles. “The video was all done in a day.” As more and more Web videos are being posted each day, the question of what works and what doesn’t will become more pointed. “I think the buzzword these days is authenticity,” said Germany. “People want to see that. That’s the kind of thing that resonates, when the candidate is natural and not overly scripted or fake.” But some videos are a bit, well, too authentic. Sen. Chris Dodd’s campaign put out a Web video of the candidate writing a speech on an airplane trip to Iowa; there was no narration, no music and, seemingly, no point. A more successful effort came from John Edwards, who posted a clip of Elizabeth Edwards confronting Ann Coulter. Web videos from both campaigns and citizen videographers can be effective, said Justin Abbott, creator of BlogAds.com. But, he added, “it depends on the execution.” C&E Call the Adrenaline Junkies at Witham and Dickey. Hour 24 Hour 48 Hour 72 • Rally signs • Podium signs • Backdrops • Banners • Podium signs • T-Shirts Yard and Highway Signs 800.826.5690 24 CAMPAIGNS & ELECTIONS 08.07 http://www.withamanddickey.com http://www.withamanddickey.com http://www.clickandpledge.com/ce/ http://BlogAds.com

Table of Contents Feed for the Digital Edition of Campaigns & Elections - August 2007

Cover Contents Editor’s Note Ames Straw Poll Cavalcade; Last Candidate Standing; The New Dollar-A-Year Guy; Web Videos That Can Change the Election Across State Lines: Campaign News from Around the Country People and Organizations Movers and Shakers: Ten Questions for Matthew Taylor and Philip de Vellis Campaign Consultant Sign-Ups Reel Time Cover Story: Building Blocks From Madison Avenue to K Street Money Can’t Buy Votes Dick Cheney: Roll Model for Millions Ames: Still Weird, Still Important How to Do Tougher, Quicker Crisis Management Online Cause-Based SocNets Lure Issue Voters The Great Exaggeration Why Primetime TV is Alive and Well, Politically Speaking Buyer’s Guide Tips for Toeing the Fine Line Between Employment, Friendship Managing Your Friend’s Campaign? Think ‘Consigliore’ Off The Record

Campaigns & Elections - August 2007

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